Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a 'something for everyone' architecture rarely satisfy anyone.
The Solution: Sites that are fully segmented by audience type.
The “Content Cafeteria” approach to site architecture attempts to overcome these problems. It is based on allowing users to self-identify their audience type and to navigate to a highly customized “microsite” built specially around the needs of that audience....
The Content Cafeteria Model allows users to identify themselves both on the site home page and on every page of every site section.
Each section of the site can be thought of as a microsite, having its own navigation, design, messaging, and conversion paths....
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