Let me be clear, we do not want you to sell us, nor talk about what your business can offer us, not to mention the classic “how to be the best alternative.”
Do you want to scare your audience? Name some of these words: sales, target, loyalty o data base. However, these words are essential.
Whether you want to accept it or not, the game has changed. If you intend to carry out any of the actions listed above – I hope you will or you will be damn lost – this is the new vocabulary: connect, align, guide, equip, create resonance and consolidate.
It’s not about the technology, but about people and what happens among them.
Talk about… emotions, feelings, self-effacement, failures, examples, commitment, people, love, passion and eagerness. Tell a story - the story of you and your business - how you started, the hard moments you've had to face, how you've gotten here. Stay human, always....
[Passionate about storytelling and why it matters to business - JD]