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5 Free Photo Editing Websites Every Blogger Should Use

5 Free Photo Editing Websites Every Blogger Should Use | Public Relations & Social Media Insight | Scoop.it

There’s no denying how much easier it is to read lengthy articles when there are pictures and photographs interspersed throughout the text. Text alone can get overwhelming and boring, so having a pop of color or an interesting graphic to look at gives our brain a nice little break before we continue on throughout the article. However not all pictures come out exactly as we want them to, which makes photo editing an important part of the blogging process. And unless you’re a photo snob, you probably aren’t itching to spend a lot on photo-editing supplies. Luckily the Internet is stocked with free photo-editing websites, and some make photo-editing not only easy but also fun.


These five come out on top in terms of good, free photo-editing websites...

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Jeff Domansky's curator insight, June 29, 2013 10:13 PM

I personally recommend use and recommend PicMonkey and LunaPic. 

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Social media, PR insight & thought leadership - from The PR Coach
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Evolution of retail: The rise of value-centric e-commerce

Evolution of retail: The rise of value-centric e-commerce | Public Relations & Social Media Insight | Scoop.it
How much is your customer worth?One approach would be to re-focus acquisition strategy based on the Customer Lifetime Value or CLV. According to the 2015 RJ Metrics Benchmark report, a new e-commerce customer is worth, on average, $154 in their first year. This number varies by type of retail. For instance, the categories of housewares, food and drugs tend to be above this average.What is more interesting is that only 32 percent of these new customers are likely to make a second purchase in their first year. The report also reveals that the top 1 percent of customers are worth 18 times more than the average customer, which equals about $2,772.Armed with this information, an e-tailer can easily calculate ROI on programs targeting new customers vs. programs targeting your biggest fans—the top 5 percent....
Jeff Domansky's insight:
Ultimately, people will not remember how they chose your product or where they bought it, but they will remember how it made them feel. what' your CLV?
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10 examples of website mockups with fullscreen backgrounds

10 examples of website mockups with fullscreen backgrounds | Public Relations & Social Media Insight | Scoop.it
Fullscreen background images are a way to send a powerful message in web design. Whether you want your user to feel an atmosphere, to have a message they can’t miss, or simply to make your website more beautiful, fullscreen backgrounds are the way to go. In this post we have some inspiration of designers mockups that found how to do it the right way.
Jeff Domansky's insight:
Creativity with your coffee. Impressive website designs!
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LaurentHinard's curator insight, Today, 5:09 AM

Very impressive Web Design!

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How to Start a Successful Blog... Today!

How to Start a Successful Blog... Today! | Public Relations & Social Media Insight | Scoop.it

Aristotle said it best. "We are what we repeatedly do. Excellence, then, is not an act, but a habit."


No one knows this better than blogging superstar Diana Adams. With over 4100 blog posts under her belt, Diana knows what consistency can do for a blogger.


With numbers like those, we had to invite her to #ViralChat to find out how she did it. And it seems you were dying to know too!....

Jeff Domansky's insight:

Want to build a successful blog for your business? No worries. Aaron Lee offers a step-by-step instruction to help you start a successful blog...today!

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Everything We Had Wrong About Pinterest Marketing

Everything We Had Wrong About Pinterest Marketing | Public Relations & Social Media Insight | Scoop.it

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.


A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.


All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....

Jeff Domansky's insight:

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10

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Jeff Domansky's curator insight, Today, 1:26 AM

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10

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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Public Relations & Social Media Insight | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....

Jeff Domansky's insight:

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

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Jeff Domansky's curator insight, July 2, 12:05 PM

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

María Dolores Díaz Noguera's curator insight, July 2, 12:20 PM

Top 5 Best Twitter Tracking And Analytics Tools | @scoopit via @ThePRCoach http://sco.lt/...

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Content Marketing Strategy Stats: 2015

Content Marketing Strategy Stats: 2015 | Public Relations & Social Media Insight | Scoop.it

Is content marketing effective?


Most respondents felt their content marketing efforts were effective. Highlights include:

- Only 1/3 of respondents said they hadn’t found a new brand through the brand’s content marketing efforts.

- Nearly 60% of respondents said their ROI from content marketing is increasing (30%) or staying the same (29%).

- Less than 10% say they’re losing money on content marketing

- 73% say content marketing creates improved brand awareness

- 67% say they’ve received increased leads from content marketing

- 64% say they’ve increased traffic due to content marketing...

Jeff Domansky's insight:

Is your content marketing working for you?

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Pradistiani's curator insight, July 2, 3:20 AM

This is what I should learn

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12 Tools You Didn't Realize Could Send You More Blog Traffic

12 Tools You Didn't Realize Could Send You More Blog Traffic | Public Relations & Social Media Insight | Scoop.it

Now let’s look at 4 things you could be doing to get more traffic from these sources.  Plus 12 free tools (because who doesn’t love free things?) that will help you get there.

Jeff Domansky's insight:

This post looks at 12 free tools you didn't realize could get you more traffic.

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Jeff Domansky's curator insight, July 2, 12:08 PM

This post looks at 12 free tools you didn't realize could get you more traffic.

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10 Stupidly Simple "Hacks" To Win At Content Marketing

10 Stupidly Simple "Hacks" To Win At Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is hard. But it doesn’t have to be boring.Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results. Plus, it’s pretty fun!


I was first inspired by researching the idea of “growth hacking” for a presentation I’ve done at a couple of conferences called, in short, “Hacking Human” … which doesn’t involve body parts and machetes, I swear. The gist of it is that marketers can optimize their content for what humans want and are looking for online, and then use growth hacking principles to test their assumptions and get the most out of their efforts....

Jeff Domansky's insight:

Quinn Whissen shares easy tactics to help you get the most out of your content marketing strategy.

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Jeff Domansky's curator insight, July 2, 12:09 PM

Quinn Whissen shares easy tactics to help you get the most out of your content marketing strategy.

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6 Powerful Tools To Help You Come Up With Awesome Headlines

6 Powerful Tools To Help You Come Up With Awesome Headlines | Public Relations & Social Media Insight | Scoop.it

Headlines are important. Up to 80% of people may not even read your post if you don’t have a powerful headline that grabs people’s attention.


It’s the first impression your readers have and it will dictate whether or not they keep on reading.


In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it.In fact your headline alone can be responsible for up to a 500% difference in your traffic – that’s viral.


So, even though you have the greatest blog post there is, if your headline doesn’t convey how awesome your post is, no one will read your content....

Jeff Domansky's insight:

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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Jeff Domansky's curator insight, July 2, 12:10 PM

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital

How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital | Public Relations & Social Media Insight | Scoop.it

The omnichannel experience isn’t just a marketing strategy — it represents a fundamental shift of the consumer’s position in the traditional purchasing process. Omnichannel enables the customer or the client to choose how they want to interact with a company or product line without having to compromise the quality of their interaction.


A successful omnichannel retailer is less concerned with a broad, multi-channel marketing campaign and focuses instead on creating a seamless media experience for customers engaging with their brand.The key here lies in an ability to allow your brand to proliferate across every channel.


According toMarketo, one of the leaders in automated marketing software, “Each piece of the consumer’s experience should be consistent and complementary.”


Whether a customer is visiting the store, making a purchase through a mobile app, or liking a photo on Instagram, they must be able to engage your brand in a way that is both seamless and effortless, regardless of the device or channel....

Jeff Domansky's insight:

Most businesses have come to recognize the importance of social media within the spectrum of the omnichannel experience, but few are actually putting this idea into practice with success. Here's how to get results. 9/10

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Nathan's curator insight, July 2, 9:50 AM

Color scheme?  This is tough to consume unless you're really interested on the topic.

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This Site Helps Consumers Cut Through the Crap – Literally

This Site Helps Consumers Cut Through the Crap – Literally | Public Relations & Social Media Insight | Scoop.it

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.


And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.


There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....

Jeff Domansky's insight:

This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10

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Technology and Business Intelligence – Not Always Good Partners

Technology and Business Intelligence – Not Always Good Partners | Public Relations & Social Media Insight | Scoop.it

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employees are managed, today’s business blueprint is significantly different that it was just 15 years ago.


But is change always a good thing?  The Internet has provided smaller businesses the opportunity to compete with larger brands and has certainly provided a more direct and meaningful exchange with a business’s audience. But are we becoming too focused on the technology of the day? Are we forgetting the basics of marketing?...

Jeff Domansky's insight:

Sam Fiorella asks a thoughtful question about whether technology has made us better marketers or not? Not necessarily. Good reading. 8/10

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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.


The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 


Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....

Jeff Domansky's insight:

Transparency and engagement should guide your content marketing.

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Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

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Chris Agro's curator insight, July 1, 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

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How to Win on Mobile: Understanding Micro-Moments and Consumer Behavior

How to Win on Mobile: Understanding Micro-Moments and Consumer Behavior | Public Relations & Social Media Insight | Scoop.it

Tips to help you make the most of the psychology of mico-moments and how it impacts mobile marketing.

Jeff Domansky's insight:

Here's why micro-moments matter and how to use them in social marketing.

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9 Different Blog Post Types and How to Use Them

9 Different Blog Post Types and How to Use Them | Public Relations & Social Media Insight | Scoop.it

It doesn't matter if you're just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it's Friday afternoon and your brain has already started the weekend, or, it could be that you can't figure out what you should write about.


Often times people stick to the same blogging style for every post forgetting that there are so many types of blog posts that can help them mix things up. Not only will mixing up the blog posts help conquer your writers block (I've even included tips below on how you can pass off your writing duties to somebody else) but changing things up will also keep your readers engaged since you won't be so predictable from post to post.


Instead of listing every single type of post imaginable (the list would go on and on), I've included a list of my favorite blog post types below that are truly beneficial for increasing your visits and leads. Here's how....

Jeff Domansky's insight:

Carly Murphy offers a list of her favorites blog post types to get you started. Practical!

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How to Use a Content Pillar to Create Brilliant Microcontent | Kapost

How to Use a Content Pillar to Create Brilliant Microcontent | Kapost | Public Relations & Social Media Insight | Scoop.it

This blog will detail how you can use a content pillar as your launchpad for microcontent.


First, let’s do a quick refresher about what microcontent is and what it can do.Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable.


Exceptional microcontent allows you to not only contribute to an ongoing and engaging conversation, it helps you own it, moving you closer to achieving your marketing and sales goals....

Jeff Domansky's insight:

Great look at microcontent and tips to develop content that gets results.

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PR rep to reporter: 'No no no no'

PR rep to reporter: 'No no no no' | Public Relations & Social Media Insight | Scoop.it

You can bet that this tactic is probably not part of any public relations textbook.


St. Louis reporter Elliot Davis tried to score an interview with the city’s comptroller, Darlene Green. The request was denied via email, so Davis went to City Hall to speak with her about the city-owned car she drives, which costs taxpayers $26,000.


That’s when Green’s spokeswoman, Melanie Streeper steps in. Watch what happens....

Jeff Domansky's insight:

A St. Louis TV reporter approached the local comptroller for an interview about spending. Then her spokeswoman stepped in. Has to be one of the best/worst bad PR examples in ages. Cringeworthy! Recommended viewing. 10/10

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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Public Relations & Social Media Insight | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?


These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 


We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....

Jeff Domansky's insight:

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

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The Power and Promise of a Microcontent Strategy - Kapost

The Power and Promise of a Microcontent Strategy - Kapost | Public Relations & Social Media Insight | Scoop.it

As marketers, most of us have learned the hard way—through failed campaigns and wasted budget—that audiences will reject content that does not respect their intelligence or thirst for cleverness, originality, and authenticity. For your strategy planning, here’s a quick reminder about what microcontent is not:

- It isn’t self-congratulatory messaging that touts the brand for the brand’s sake     

-  It isn’t about the hard sell     

-  It isn’t solicitously pushed onto audiences    

-  It isn’t an overt “pitch” of your products and services.


And, for your strategy planning, here’s a quick reminder about what microcontent is...

Jeff Domansky's insight:

Here's the skinny on microcontent.

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jose antonio gabelas's curator insight, July 2, 2:58 AM

añada su visión ...

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Blog Stories: 20 Ideas For More And Better Content

Blog Stories: 20 Ideas For More And Better Content | Public Relations & Social Media Insight | Scoop.it

That is a problem many bloggers face. When you have a favorite blog you probably have already figured out what is the favorite type of blog story this bloggers likes to use. Often the reasons why one type of story is chosen over and over again has the simple reason that they work with the audience and the blogger feels comfortable with creating them.


But sometimes it is a simple lack of ideas for other types of blog stories you can use. To change that, I have compiled a list of ideas for types of stories you can use on your blog to have a little more variety in your posts....

Jeff Domansky's insight:

Mixing up different types of blog stories makes a blog more interesting, gives more opportunities for new stories and provides more value to the audience.

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Four Mobile Fundamentals for Retailers | L2: The Daily

Four Mobile Fundamentals for Retailers | L2: The Daily | Public Relations & Social Media Insight | Scoop.it

Brands must embrace a mobile-first approach if they hope to align with current consumer expectations and habits. For retailers in particular, mobile offers substantial  opportunity to drive brand loyalty, boost foot traffic and expand basket size. Even as mobile sites become more sophisticated and user-friendly, a good number of brands are still under-investing in mobile capabilities. L2 researchers still encounter some hiccups — broken videos, inaccurate geolocation or broken store locators, and broken links that work on desktop sites — that undermine the mobile experience and a widespread failure to maximize the potential of mobile.


Brands looking to increase their mobile IQ can start with these four fundamentals.

Jeff Domansky's insight:

Four basic tips to help retailers make the most of mobile.

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Scheduled sending and email reminders | Boomerang for Gmail

Scheduled sending and email reminders | Boomerang for Gmail | Public Relations & Social Media Insight | Scoop.it

Send an email later

With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the messages as you normally would, then click the Send Later button. Use our handy calendar picker or our text box that understands language like "next Monday" to tell Boomerang when to send your message. We'll take it from there....

Jeff Domansky's insight:

Cool tool also has reminders, mobile and more.

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Jeff Domansky's curator insight, July 2, 1:58 AM

Cool tool also has reminders, mobile and more.

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5 New Ways to Launch Your Product

5 New Ways to Launch Your Product | Public Relations & Social Media Insight | Scoop.it

The average American family uses about 150 products, according to marketing consultant Jack Trout. When you consider that supermarkets today carry close to 47,000 items, it makes you wonder where that leaves the other products vying for space in American kitchens.


Consumers are notoriously tough to convert, and getting their attention is a challenge. For CPG brands, this all adds up to an incredibly tough environment for new product launches.In fact, launching a CPG product is among the most difficult business endeavors facing brands today. It requires a rigorous cross-channel strategy to differentiate the product and encourage consumers to give it a try. In other words, successfully bringing a new product to market demands a relevant brand marketing conversation.


Making sure that conversation goes as planned requires expertise and an understanding of the latest and greatest tools and strategies. Here are five tips for successful product launches from the experts at Product of the Year....

Jeff Domansky's insight:

Word of mouth, cross branding and integration are the marketing ways to success. Good read.

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4 Trends That Harness the Power of the Individual

4 Trends That Harness the Power of the Individual | Public Relations & Social Media Insight | Scoop.it

The age of “my brand, my way” is here.


Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.


Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.Here are four trends that harness the power of the individual to create greater engagement between consumers and brands....

Jeff Domansky's insight:

Taking into account the individual preferences of the target audience is key for marketers today

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5 Lessons for PR from Cannes 2015

5 Lessons for PR from Cannes 2015 | Public Relations & Social Media Insight | Scoop.it

...On the other hand, this seems like a strange time to be accepting a supporting role for PR. The things that PR has always been about—transparency, authenticity, credibility, engagement, conversation—are at the heart of successful marketing today, and that ought to create an opportunity for campaigns that are driven by a PR idea to win big at Cannes.


We certainly should not be looking at narrowing the definition of public relations to ensure that the winners all feel like “real” PR campaigns....

Jeff Domansky's insight:

Paul Holmes suggests we shouldn't be so hung up on the definition of PR much as the principles behind doing it right.

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