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Content Curation Tool Clipboard Opens To All Adding New Feature Boards

Content Curation Tool Clipboard Opens To All Adding New Feature Boards | Public Relations & Social Media Insight | Scoop.it

Giuseppe Mauriello: I "scooped" this service called Clipboard when it was in private beta, October 15, 2011:

 http://www.scoop.it/t/social-media-content-curation/p/548503878/new-powerful-curation-tool-clipboard-saves-pieces-of-web-pages

Today Clipboard, that allows users to save parts of Web pages, is no longer in private beta.

 

From review on The Next Web:

"Clipboard was founded by Gary Flake, who previously founded Microsoft’s Live Labs, Yahoo Research.

 

Flake sees Clipboard as a service closer to Dropbox, then he does Pinterest. While Pinterest is more for vanity sharing, his company is all about capturing the important parts of the web for your own purposes, whether you want to keep your clips private or share them with others.

 

Along with coming out of beta, the site has launched its own feature called “boards”, which Flake tells me was the original concept for the site. Users can now put together all of the things that they clip into a Pinterest-style board and share them publicly or just with specific people.

 

By using Clipboard, you can not only share links, you can share the actual context of what interested you in the first place, with the code from the page completely intact. So if you wanted to clip an IMDB page, all of the links to the actor pages would remain. This beats the current Pinterest experience of simply grabbing an image..."

 

Read full article here: 

http://thenextweb.com/apps/2012/05/31/clipboard-officially-launches-adds-boards-and-could-become-your-new-inbox/

 

Try out it: https://clipboard.com

 


Via Giuseppe Mauriello
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Paulo Simões's comment, June 1, 2012 4:57 AM
Clipboard is a fantastic tool. One of my favorite for now. I don't see the point of Pinterest.
With Clipboard we grab all what we want. Almost perfect.
Giuseppe Mauriello's comment, June 1, 2012 5:20 AM
Hi Paulo, I agree with you. One of my favorites for me too.
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100 of the Best Landing Page Examples Analyzed

100 of the Best Landing Page Examples Analyzed | Public Relations & Social Media Insight | Scoop.it

To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.


Shocked? We were, too.


Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.


This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.
We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....

Jeff Domansky's insight:

What a superb resource for social marketers! InstaPage analyzes 100 best landing pages and provides excellent guidance and tips.

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AchhiKhabre's comment, Today, 3:23 AM
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This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP

This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP | Public Relations & Social Media Insight | Scoop.it

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

 

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.
BrandShare Content

"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."


Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

Jeff Domansky's insight:

Belize tourism ad campaign focuses on local experiences and storytelling with great results – raising the country's GDP by 2.4% alone. Talk about ROI!

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AchhiKhabre's comment, Today, 3:24 AM
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Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Media Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

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AchhiKhabre's comment, Today, 3:24 AM
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Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops

Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops | Public Relations & Social Media Insight | Scoop.it

Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros. Softish Throat Drops signed an endorsement deal today with Lochte, who will appear in commercial and print ads for the brand.


The swimmer thanked the company in a tweet today.


Lochte embellished the story of what he claimed was a robbery at gunpoint with fellow swimmers at a gas station in Rio de Janeiro during the Olympics earlier this month, lying about it to NBC's Billy Bush and Matt Lauer (and inspiring some shade from the likes of Al Roker, Stephen Colbert and John Oliver, who all called him out for his behavior). Lochte apologized to Lauer in an interview that aired on the Today Show on Monday, saying that he "over-exaggerated" the events of that night.


Lochte's ads for Pine Bros. will feature the tagline, "Pine Brothers Softish Throat Drops: Forgiving On Your Throat," just as the company—and Lochte, himself —is asking the public to forgive him. ...

Jeff Domansky's insight:

Disgraced Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros.

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30 beautiful mobile apps for design enthusiasts - 99designs Blog

30 beautiful mobile apps for design enthusiasts - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love.


We’ve organized this article into seven sections, so you can easily find the mobile app that fits your needs best. It’s time to turn your phone into your own little robotic personal assistant! Let’s begin....

Jeff Domansky's insight:

Excellent collection of mobile apps for designers and bloggers. Recommended reading! 9/10

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Where will Social Media Users go in 2017?

Where will Social Media Users go in 2017? | Public Relations & Social Media Insight | Scoop.it

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017.


Key points


- Facebook isn’t dead, yet. Millennials are still on Facebook, they’re just using the platform in a different way than their older counterparts. Rather than sharing personal stories and updates, they’re sharing third-party content.


- Instagram ads bring big brand awareness. 97% of branded Instagram campaigns have generated a significant increase in ad recall. This is expected to grow even more as Instagram ad targeting becomes even more advanced.


- Video will dominate. Video content will be responsible for 85% of search traffic in the US by 2019. There is already a massive rise in video content, especially on Facebook.


- Snapchat might revolutionize ads. Leaked documents from the company show Snapchat is looking to capitalize on their large, young demographic. This includes image recognition technology to introduce a new round of advertisements that encourage users to share a brand’s message through user-generated content....

Jeff Domansky's insight:

As social media networks continue to evolve, so do consumers. NewsCred pulled together predictions about where social media users will go in 2017.

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Sagar Bhardwaj's curator insight, August 26, 1:34 AM
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