Public Relations & Social Media Insight
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Rethinking Some Old Habits, One of Them Close to Home

Rethinking Some Old Habits, One of Them Close to Home | Public Relations & Social Media Insight | Scoop.it
The RAND Corporation prepared a report for the Energy Department analyzing traditional methods of everyday activities like reading the news or getting around with the intention of reducing energy consumption without completely starting from scratch.

 

Readers who give up print newspapers and switch to digital devices will gain a benefit many have probably not thought about: they will be slashing the carbon emissions associated with their news habit.

 

That is the conclusion of a new report from the RAND Corporation that uses news-reading habits as an example to make a larger point. Efforts to reduce energy consumption often focus too narrowly on improving existing practices, the authors found, rather than on rethinking old habits from the ground up....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 16 Best Facebook Pages You've Ever Seen

The 16 Best Facebook Pages You've Ever Seen | Public Relations & Social Media Insight | Scoop.it

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.

So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....

Jeff Domansky's insight:

Great lessons from these Facebook business pages highlighted by HubSpot.

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WordPress Developer Super Cheat Sheet

WordPress Developer Super Cheat Sheet | Public Relations & Social Media Insight | Scoop.it

There sure is a lot you need to remember when working with WordPress theme files.

From the names of basic template files to functions and how the WordPress Loop works, it’s next to impossible to remember every PHP tag or even how to define a new theme.

About 550 students enrolled in our Academy course, WordPress Development for Beginners, are in their final week, all tackling the final assignment – building a WordPress theme from scratch.

So to help you out, I thought I’d put together this handy cheat sheet, which includes all the files and functions you need to know (but not necessarily remember!) when working with themes. This is definitely one to bookmark and save for future reference!...

Jeff Domansky's insight:

Here's a handy WordPress cheat sheet that she'll refer to time and again.

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moralslighter's comment, June 30, 11:22 PM
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Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app | Public Relations & Social Media Insight | Scoop.it

Twitter is looking to get small business owners more involved in its service with its latest standalone app.


Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.


For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.


While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....

Jeff Domansky's insight:

The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!

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15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner | Public Relations & Social Media Insight | Scoop.it

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.


But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.


For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos -- and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to "travel mode"?


There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it's important that you know the basics.


Already have the basics down? Read on for some more advanced tips and features.


Note: Before getting started, make sure you're operating on the latest version of Snapchat. At the time of posting, the latest version is 9.33.0.0....

Jeff Domansky's insight:

Here are 15 lesser-known tips and features in Snapchat that you may not know about, from live video chatting to "pinning" emojis to objects in videos.

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You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.

You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next. | Public Relations & Social Media Insight | Scoop.it

You’ve just poured your heart and soul into creating an epic blog post your audience is sure to love.


You’ve clicked the “Publish” button…Now what?


It may be tempting to leave it at that and move on to the next project. You’ve got more blogs to write, more topics to cover, and more content to produce, right?


Hold on a minute.


Publishing a blog post and quickly moving on to the next one is a waste of your efforts. Doing so will minimize the impact of your content and its true potential.


If you want to increase the exposure and circulation of your blog content, implement the following 14 tactics I’ve found to be insanely effective. ...

Jeff Domansky's insight:

Neil Patel shares 14 valuable blogging and content marketing tips.

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We went to Sears and saw why the company is imploding

We went to Sears and saw why the company is imploding | Public Relations & Social Media Insight | Scoop.it

Sears is struggling.


Sales have been declining for years, and the company is selling off real estate and closing stores to stay afloat.


 Analysts say that the stores that remain open are shells of what they once were and that it's only a matter of time before the retailer goes bankrupt.


We visited a Sears store in Richmond, Virginia, to see what is going wrong....

Jeff Domansky's insight:

The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!

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Doug Hall's curator insight, June 30, 2:20 PM
The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!
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Four Common Pitfalls of Influencer Marketing and How to Avoid Them - Insights

Four Common Pitfalls of Influencer Marketing and How to Avoid Them - Insights | Public Relations & Social Media Insight | Scoop.it

Influencer marketing is yesterday’s word-of-mouth marketing on steroids. The internet now makes it possible for regular people like you and me to attract thousands of followers. Blogs, social media, and new live-streaming services like Facebook Live and YouNow have opened the door for brands to partner with the micro-famous for (hopefully) macro results.

But most brands have no idea what they’re doing in this space. How could they? This is all new territory. Instagram is six years old. Snapchat is even younger. Blogs have been around a while, but it’s hard to know how to make the most of a platform that’s losing younger audiences. So what are brands and agencies to do? How do you find influencers that are the right fit? And how do you make money while exploring a new frontier?

Here’s a starting point...

Jeff Domansky's insight:

The reality of influencer marketing and four pitfalls you should avoid.

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A Publisher's Guide To Facebook's News Feed Updates

A Publisher's Guide To Facebook's News Feed Updates | Public Relations & Social Media Insight | Scoop.it

By now, many of you will have read about Facebook’s news feed updates, which were made public today. 

As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.

These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....

Jeff Domansky's insight:

Facebook will place higher value on three key areas of content in its new newsfeed guidelinesand publishers can win by emphasizing organic engagement, metrics to guide strategies and development of strong niche audiences. Content marketers take note.. 

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42% of purchases happen in first hour online

42% of purchases happen in first hour online | Public Relations & Social Media Insight | Scoop.it

Impulse purchases could soon be a thing of the past thanks to the internet, as shoppers are more likely to consider a purchase over a short period of time than spontaneously click to buy.

Just 42% of purchases happen during the first hour of online shopping sessions, according to a new report from personalization platform Monetate.

Monetate analyzed data from the first quarter of 2016 and found that shoppers browse heavily during the workday – in fact, the biggest workplace distraction could well be shopping.

Desktops dominate during the day. Between 8 a.m. and 4 p.m., desktop's share of page views never fell below 75 percent and peaked at 84 percent around 2 p.m. Outside of typical work hours, mobile devices account for 40 to 45 percent of page views during commuting hours, early mornings and late nights....


Via Doug Hall
Jeff Domansky's insight:

Monetate research report highlights interesting e-commerce consumer buying habits and trends.

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Doug Hall's curator insight, June 29, 2:04 PM
Monetate research report highlights e-commerce buying practices and trends. Marketers take note.
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Watching cat videos purrrfect way to feel positive, study finds

Watching cat videos purrrfect way to feel positive, study finds | Public Relations & Social Media Insight | Scoop.it
If you're not into jogging or yoga, watching Internet cat videos might be your answer to feeling more upbeat. A recent study found that watching videos of felines online made people feel more positive after watching them. With millions of cat videos uploaded to YouTube each year and film festivals dedicated to felines, like the one held in Saskatoon over the weekend, Jessica Gall Myrick wanted to find out the emotional and psychological affects the videos have on people....
Jeff Domansky's insight:
I knew it....
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Public Relations & Social Media Insight | Scoop.it

The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query.

Singhal describes the types of keyword searches most likely to require fresh content:

Recent events or hot topics: “occupy oakland protest” “nba lockout”
Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”
Frequent updates: “best slr cameras” “subaru impreza reviews”
Google may determine exactly which queries require fresh content by monitoring the web and their own huge warehouse of data, including:

Search volume: Are queries for a particular term spiking (i.e. “Earthquake Los Angeles”)?
News and blog coverage: If a number of news organizations start writing about the same subject, it’s likely a hot topic.
Social media: A spike in mentions of a particular topic may indicate the topic is “trending.”


While some queries need fresh content, other search queries may be better served by older content.

Fresh is often better, but not always. (More on this later.)

Below are ten ways Google may determine the freshness of your content. Images courtesy of my favorite graphic designer, Dawn Shepard....

Jeff Domansky's insight:

Freshness of content is a deciding factor in Google page rank.

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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | Public Relations & Social Media Insight | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…

Jeff Domansky's insight:

Jay Baer captures the essence of social media strategy here.