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The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz

The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you were looking for an introductory guide to Content Curation and its benefits in terms of online visibility, traffic, SEO and personal reputation, this new article by Gianluca Fiorelli on SEOMoz may be the best and most up-to-date reference to check out today.

The article provides a good introduction to some of the basic content curation phases, such as news discovery and production and its related tools.

 

Finally you can find some good information on WHY it is a good idea to curate content if you are looking for reputation, authority, visibility and becoming the reference person to go in your industry.

 

Informative. 8/10

 

Full article: http://www.seomoz.org/blog/content-curation-guide-for-seo 


Via Robin Good
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Meri Walker's comment, April 5, 2012 11:58 AM
As always, Robin, you're finding and sharing the best of the best. Thanks for this one!
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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10 Free Tools for Data Visualization - CodeCondo

10 Free Tools for Data Visualization - CodeCondo | Public Relations & Social Media Insight | Scoop.it

I think we’ve looked at the very essentials of data visualization, and the post from DB Friends is going to help you to avoid making common mistakes when it comes to visualizing your data. The tools in this post can definitely attract many opinions, so if you feel like you’ve got something to say – leave a comment and we’ll take it from there.

Jeff Domansky's insight:

Here's a list of 10 free data visualization tools that are easy to use.

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Simple Trick to Get More Email Subscribers from Guest Posts

Simple Trick to Get More Email Subscribers from Guest Posts | Public Relations & Social Media Insight | Scoop.it

... From start to finish, a guest post is a lot of work. If you’re like me, you spend more time writing a guest post than any other post -- it just takes longer than a typical post on my site. But that time I would invest wasn't paying off. I found that I only gained a handful of email subscribers with each post -- the whole reason I offered to guest post in the first place.


I’ve found a simple trick that makes my posts more effective and takes just a few minutes to implement. Best of all, it helped me grow my email list without a ton of additional work....

Jeff Domansky's insight:

Smarter social marketing. Want to get more email subscribers from your guest posts? Try this one trick.

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Public Relations & Social Media Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...

Jeff Domansky's insight:

Kevan Lee shares over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need. Social media awesomeness and highly recommended. 10/10

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Bart van Maanen's curator insight, Today, 7:20 AM

Heel veel Twitter toepassingen verzameld op het Buffer blog.

Janet Vasil's curator insight, Today, 11:43 AM

Do you tweet?  More than 50 free tools to help you use Twitter better!

socialmediacombo's curator insight, Today, 1:19 PM

Cool.. Thanks for that useful list..

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An Extensive Collection of Cheatsheets for Web Designers - Market Blog

An Extensive Collection of Cheatsheets for Web Designers - Market Blog | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter how many years of experience you have of a programming language, framework or CMS, you will always need to, from time to time, refer to the official documentation or, and more than likely, a handy quick reference cheatsheet, as it’s literally impossible to remember and know absolutely everything.


In this post I have collected an avalanche of useful cheatsheets, references, guides, checklists and docs, covering almost all aspects of web design, that will not only help to improve your productivity, but will also help to solve some of those frustrating programming issues that often arise (I’m looking at you PHP!).Just click on the ‘view’ button beside each resource and either save the PDF or bookmark the page....

Jeff Domansky's insight:

Techie alert! Marketo collected an avalanche of useful cheatsheets, references, guides, checklists and docs, covering almost all aspects of web design.

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Pinterest marketing for your business | Yoast

Pinterest marketing for your business | Yoast | Public Relations & Social Media Insight | Scoop.it

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix.


First things first


A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy....

Jeff Domansky's insight:

Next to Facebook, you should be using Pinterest according to Yoast. The image based social platform is becoming more and more useful in any social or online marketing strategy.

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Why Networks Of Record Are The Definitive Marketplace | SAP

Why Networks Of Record Are The Definitive Marketplace | SAP | Public Relations & Social Media Insight | Scoop.it

The distinction between Geoffrey Moore’s “Systems of Record and Systems of Engagement” concepts is a hot topic amongst organizational leaders today. A quick primer, courtesy Wikipedia: Whilst a system of record (SOR) is the authoritative data source for a given data element (e.g. CRM, ERP and supply chain management), systems of engagement (SOE) “focus on people, not processes.” Texting, Twitter,Facebook and other forms of customer communities are cited as examples of the latter.


Whilst the pundits duke it out about what’s more important between the two, entire industries are going through massive and decisive digital transformation. And at the nucleus of this transformation is neither of these but networks of record. Networks of record are definitive market places that foster contextual engagement and commerce amongst buyers and sellers at much higher velocity than the traditional sales models that add extensive friction to the intended customer experience....

Jeff Domansky's insight:

Entire industries are going through massive and decisive digital transformation. And at the nucleus of this transformation is networks of record.

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The Google Consumer Barometer 2014 is launched

The Google Consumer Barometer 2014 is launched | Public Relations & Social Media Insight | Scoop.it

The Google Consumer Barometer helps users discover how often people go online, how many connected devices they have, and how they purchase online.


The Google Consumer Barometer gives marketers, retailers and producers very recent insights into how people behave online when they are researching a product category and also when they buy products online.


Anyone can use the free Google Consumer Barometer, and if you want you can create and download customised data and market-specific information.


The Google Consumer Barometer helps users discover everything from: how often people go online, to how many connected devices they may have, how people research and purchase online, how people are watching online videos or the differences between generations and their online behaviour....

Jeff Domansky's insight:

Free, useful research tool for all from Google.

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Quality Over Quantity: The Overblown Importance of Likes & Followers

Quality Over Quantity: The Overblown Importance of Likes & Followers | Public Relations & Social Media Insight | Scoop.it

The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success.


It’s tempting to use objective measures like these because they’re verifiable, quantitative, and logical, but the true significance of likes and followers to the success of a social marketing campaign is greatly overestimated....

Jeff Domansky's insight:

What's your measure when it comes to social media or content marketing? Here's what you should be looking at.

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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Public Relations & Social Media Insight | Scoop.it

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Jeff Domansky's insight:

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

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Marco Favero's curator insight, October 24, 5:58 PM

aggiungi la tua intuizione ...

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Content Marketing in 2015: CMI's Benchmark Report

Content Marketing in 2015: CMI's Benchmark Report | Public Relations & Social Media Insight | Scoop.it

For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?


"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.


As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....

Jeff Domansky's insight:

If you're in content marketing, this benchmark report from CM will be of interest.

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What Spending $57,000 on Instagram Taught Me | Neil Patel

What Spending $57,000 on Instagram Taught Me | Neil Patel | Public Relations & Social Media Insight | Scoop.it

This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?


The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.


To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.


But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...

Jeff Domansky's insight:

Neil Patel's weird social science experiment makes interesting reading if you can get past the flash and cash talk.

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8 Predictions for Digital Marketing in 2015

8 Predictions for Digital Marketing in 2015 | Public Relations & Social Media Insight | Scoop.it

To ensure that they know what’s important and what comes next, today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.


Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance....

Jeff Domansky's insight:

Thoughtful projections about digital marketing trends in 2015. Good reading.

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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Public Relations & Social Media Insight | Scoop.it

If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else...

Jeff Domansky's insight:

Casey Ark highlights 14 free stock photo sources. Highly recommended for bloggers, marketers and content marketing pros 10/10


Thanks to Doug Hall for sharing this article.

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wow-a2z's curator insight, October 24, 2:06 PM

So useful for bloggers

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It’s Time to Wake Up to the Future of Commerce | SAP

It’s Time to Wake Up to the Future of Commerce | SAP | Public Relations & Social Media Insight | Scoop.it

Engaging your customer has never been harder, or more crucial. I know you know that already, but just in case you are harboring any residual skepticism about the importance of customer engagement, I offer you these facts from the “State of The American Consumer” for 2014, part of an ongoing study of American consumers from 2008 to the present, conducted by Gallup...

Jeff Domansky's insight:

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

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Jeff Domansky's curator insight, Today, 10:25 AM

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

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The Bad News About the News

The Bad News About the News | Public Relations & Social Media Insight | Scoop.it

...Such missteps are not surprising. People living through a time of revolutionary change usually fail to grasp what is going on around them. The American news business would get a C minus or worse from any fair-minded professor evaluating its performance in the first phase of the Digital Age. Big, slow-moving organizations steeped in their traditional ways of doing business could not accurately foresee the next stages of a technological whirlwind.


Obviously, new technologies are radically altering the ways in which we learn, teach, communicate, and are entertained. It is impossible to know today where these upheavals may lead, but where they take us matters profoundly. How the digital revolution plays out over time will be particularly important for journalism, and therefore to the United States, because journalism is the craft that provides the lifeblood of a free, democratic society....

Jeff Domansky's insight:

The Bad News About the News: Robert Kaiser, the former managing editor of the Washington Post, presents an examination of the changing state of the news industry and the impending threat to American democracy. Good read for those interested in journalism.  9/10

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10 Evergreen Marketing Tips That Actually Work

10 Evergreen Marketing Tips That Actually Work | Public Relations & Social Media Insight | Scoop.it

Marketing – this one word can either make or break your business. The sooner you realize this, the better. Because other business owners are struggling with their marketing efforts, I’d like to share with you 10 marketing tips that are proven and tested to work. How do I know that these tips work? Simple. I used them myself!


If you’re looking marketing strategies that you can use for your business, then you can use my tips as your starting point. However, before you even start using any of them, I’d like to emphasize how there is no one-size-fits-all marketing strategy for all types of businesses (as you can probably imagine). That said, I urge you to customize my tips based on the important elements that revolve around your business (I.e. your target market, your product, demographics, etc…)....

Jeff Domansky's insight:

These 10 marketing tips are proven and tested to work. If you're sick and tired of running marketing campaigns that aren't getting you results, then these are surely what you're looking for.

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Marco Favero's curator insight, Today, 5:00 AM

aggiungi la tua intuizione ...

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Public Relations & Social Media Insight | Scoop.it

How long should my tweet be? Or my blogpost? Or my headline?


I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.


I’d love to see if I can help make it even more useful.


Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.


And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.

Jeff Domansky's insight:

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10

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Jeff Domansky's curator insight, Today, 2:46 AM

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10

Marco Favero's curator insight, Today, 5:01 AM

aggiungi la tua intuizione ...

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Twitter vs Facebook: The Social Media Debate

Twitter vs Facebook: The Social Media Debate | Public Relations & Social Media Insight | Scoop.it

An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.


If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare…..


The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....

Jeff Domansky's insight:

The smart social marketer will use both Facebook and Twitter, targeting each appropriately.

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Retail Marketers' Top Digital Channels

Retail Marketers' Top Digital Channels | Public Relations & Social Media Insight | Scoop.it

Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.


Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last.


Email marketing has been popular as well, with 31% of respondents saying they have spent more on the tactic this year.


Marketing channels with a significant decline in investment by retailers this year include: Display advertising (28% spent less), content marketing (28%), and paid search (24%)....

Jeff Domansky's insight:

Lots of valuable research data for online retailers and marketers .

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Why you can’t trust you’re getting the best deal online

Why you can’t trust you’re getting the best deal online | Public Relations & Social Media Insight | Scoop.it

A new study of top e-commerce websites found these practices—called discriminatory pricing or price steering—are much more widespread than was previously understood.


The study, by a team of computer scientists at Northeastern University, tracked searches on 16 popular e-commerce sites. Six of those sites used the pricing techniques; none of the sites alerted consumers to that fact.


Among the study’s findings: Travel-booking sites Cheaptickets and Orbitz charged some users searching hotel rates an average $12 more per night if they weren’t logged into the sites, and Travelocity charged users of Apple Inc.’s iOS mobile operating system $15 less for hotels than other users....

Jeff Domansky's insight:

Are you getting the best price? Research study says maybe not

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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Public Relations & Social Media Insight | Scoop.it

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...

Jeff Domansky's insight:

Remember Google+? These tools may help you get started on it again. Give it a shot

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OXY GREY's curator insight, October 24, 4:56 AM

8 outils pour reprendre le contrôle sur Google+ !

Marco Favero's curator insight, October 24, 6:08 PM

aggiungi la tua intuizione ...

Benjamin Labarthe-Piol's curator insight, Today, 4:21 AM

Google PLUS

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18 Phrases Professionals Use to Get People to Trust Them

18 Phrases Professionals Use to Get People to Trust Them | Public Relations & Social Media Insight | Scoop.it

Let’s begin with a caveat: You can’t fake trust.“Words not backed by action are meaningless,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.”


“You can use the right words and phrases to sound ‘trusting,’ but language is no replacement for being a trustworthy person. In the words of Ralph Waldo Emerson, ‘Who you are speaks so loudly I cannot hear what you’re saying.’"


Price says the word “trust” comes the Old Norse word treysta, meaning “to rely on or have confidence in.”


“The basis for a healthy, productive relationship is trust,” she explains. “As a professional, it’s critical to earn the trust of those with whom you work.”...


“When people trust you, they’re much more likely to believe in you, bond with you, and buy from you.”


Here are 18 phrases professionals use to get others to trust them....

Jeff Domansky's insight:

Whether you are in marketing, speaking or leadership here are 18 phrases that can help you inspire trust.

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Everything you need to know about improving your local SEO | Harrison Mann

Everything you need to know about improving your local SEO | Harrison Mann | Public Relations & Social Media Insight | Scoop.it

Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,


While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.


But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...

Jeff Domansky's insight:

Richard Barker offers tips on how to plan and get results for local SEO.

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The best ecommerce content marketing examples you've never heard of

The best ecommerce content marketing examples you've never heard of | Public Relations & Social Media Insight | Scoop.it

This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.


They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.


Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....


These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....

Jeff Domansky's insight:

Four impressive case studies in content marketing.

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Only Checklist You Need to Optimize Your Social Media Campaign | SocialBro

Only Checklist You Need to Optimize Your Social Media Campaign | SocialBro | Public Relations & Social Media Insight | Scoop.it

As marketers, we’ve all laid awake in a cold sweat at night trying to figure out precisely how to optimize our social campaigns. Get it right and you’re the most popular person in the company as you bring in legions of leads and a cartful of customers. Get it wrong and months of hard work have been worth absolutely nothing, and you’ll now have to justify it all to your boss.


We can’t script your social campaign, that’s your job, but we can give you the difference-making ingredients to ensure your campaign bursts through the noise. Throughout your campaign, this companion guide will make sure your social mastery will be performing at its peak level...

Jeff Domansky's insight:

Useful tips to help you optimize your social media for better results.

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