Public Relations & Social Media Insight
327.3K views | +157 today
Follow
 
Rescooped by Jeff Domansky from Content Curation World
onto Public Relations & Social Media Insight
Scoop.it!

The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz

The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you were looking for an introductory guide to Content Curation and its benefits in terms of online visibility, traffic, SEO and personal reputation, this new article by Gianluca Fiorelli on SEOMoz may be the best and most up-to-date reference to check out today.

The article provides a good introduction to some of the basic content curation phases, such as news discovery and production and its related tools.

 

Finally you can find some good information on WHY it is a good idea to curate content if you are looking for reputation, authority, visibility and becoming the reference person to go in your industry.

 

Informative. 8/10

 

Full article: http://www.seomoz.org/blog/content-curation-guide-for-seo ;


Via Robin Good
more...
Meri Walker's comment, April 5, 2012 11:58 AM
As always, Robin, you're finding and sharing the best of the best. Thanks for this one!
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What I Learned By Writing 500 LinkedIn Articles

What I Learned By Writing 500 LinkedIn Articles | Public Relations & Social Media Insight | Scoop.it

I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.


Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.


Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.


This notion – win customers by selling less – is counter-intuitive. Let me explain….

Jeff Domansky's insight:

Bruce Karasoff share how using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and sell a distant second.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Fix Your Social Media Strategy by Taking It Back to Basics

Fix Your Social Media Strategy by Taking It Back to Basics | Public Relations & Social Media Insight | Scoop.it

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.


A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy. Some articles indicate that stories are an effectivemarketing and advertising tool. But what story will you tell? How will you integrate it with your traditional efforts?


Other articles advise using social media networks, such as Pinterest. But what will your brand post? Is your target audience even on Pinterest? Still more articles offer a glimpse into other brands’ social media strategies. But what worked for Comcast or Best Buy or Universal Studios probably will not work for a bank, tech startup, or retail company.


What marketers need is a process that leads to individual solutions. They must use fundamental marketing concepts and modify them for this new two-way, consumer-empowered medium of social media. Here’s a framework for doing that, adapted from my book Social Media Strategy....

Jeff Domansky's insight:

According to Harvard Business Review, here’s where to start in taking your social media back to basics.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

11 Ways to Use Facebook’s 24-hour Live Streaming for Business | Public Relations & Social Media Insight | Scoop.it

Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.


Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.


They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.


Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement....

Jeff Domansky's insight:

Facebook's 24-hour live streaming video service is a game changer.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Cool Marketing Tools You Should Start Using Right Now

Cool Marketing Tools You Should Start Using Right Now | Public Relations & Social Media Insight | Scoop.it

Every marketer worth their salt needs a trusted arsenal of tools that help you take your marketing from darn good to amazing. The foundational platform we use for marketing and sales automation is HubSpot, and we’re constantly writing about how great HubSpot is.


But you need more than terrific marketing automation software to get the most ROI on your marketing efforts.


We’ve discovered some really cool tools that help us understand our customers, measure our success, and improve our content for our customers. We thought you’d like to check them out.


You may have heard of some of these tools, but I guarantee you’ll find a new one here you’ll want to try....

Jeff Domansky's insight:

Cool marketing tools you'll want to use.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift

Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift | Public Relations & Social Media Insight | Scoop.it

Facebook Live, the social network’s live broadcast platform, exploded into the consciousness of news organizations – literally – back in April. BuzzFeed’s watermelon/rubber band virality experiment, silly as it was, provided newsrooms a glimpse of the power this tool can hold, even in its infancy.


It hasn’t taken long, however, for Facebook Live to grow up.In the past month, Facebook Live has broadcasted to the world everything from a Congressional sit-in for gun control to the immediate aftermath of a police officer shooting an African-American man during a traffic stop in Minnesota.


Broadcast newsrooms, in particular, seem primed to shine on a platform like Facebook Live. They’re already used to going live multiple times a day and employ talent who are already comfortable on air. The key, though, will be a willingness to tell stories in different ways than they’re told on TV or radio....

Jeff Domansky's insight:

Newsrooms are testing new styles of reporting news using Facebook Live.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Best Times to Use Long Form Landing Pages

The Best Times to Use Long Form Landing Pages | Public Relations & Social Media Insight | Scoop.it
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.


Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.


The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.


This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.


Let the debate begin....

Jeff Domansky's insight:

Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

more...
Jeff Domansky's curator insight, July 25, 1:40 PM

Going along or going short on landing pages? Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

Scooped by Jeff Domansky
Scoop.it!

9 Small Business Twitter Marketing Examples to Study : Social Media Examiner

9 Small Business Twitter Marketing Examples to Study : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....

Jeff Domansky's insight:

Here's a collection of valuable lessons from small businesses using Twitter for marketing.

more...
Jeff Domansky's curator insight, July 25, 1:28 PM

This older post is still relevant and very valuable for new content marketers.

Scooped by Jeff Domansky
Scoop.it!

Why 'sticking to key messages' is not always good advice | PR Daily

Why 'sticking to key messages' is not always good advice | PR Daily | Public Relations & Social Media Insight | Scoop.it

The prevailing wisdom in PR has been that you should keep hammering away at the key messages you're trying to get across in a media interview, no matter what.Is the reporter asking you a completely unrelated question? Doesn't matter—repeat your key message.


Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn't matter—repeat your key message.Is the interview a fairly relaxed conversation about your company's strategy, rather than a reputation-destroying crisis?


One size fits all—just repeat your key message.If you do this enough, this line of PR thinking goes, your points will stick and the reporter will repeat them. The industry even gave this approach a name of its very own: "block (the reporter's actual question) and bridge (to your key message)."


Great—except it rarely works....

Jeff Domansky's insight:

Myth-busting point of view regarding key messages.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Google Analytics: A-to-Z Guide for Content Marketers

Google Analytics: A-to-Z Guide for Content Marketers | Public Relations & Social Media Insight | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer.


The data you gather via this free tool can (and should) be used to:


- Formulate a hypothesis about your content performance


- Determine a questions to support itCreate a report to answer the question with data


- Take action based on your analysis


- Measure the results


There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.


Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.


Here's what we came up with. We hope it's helpful. ...

Jeff Domansky's insight:

Here's how to use Google Analytics properly.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Create Perfect Posts on Social Platforms

How To Create Perfect Posts on Social Platforms | Public Relations & Social Media Insight | Scoop.it

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. But on top of that, each platform also has it's own best practices and procedures - it's not only the content you post on each that matters, it's how and when you post, that will also play a significant part in the subsequent performance of your content.


To help you understand the best practices of each platform and what you need to pay attention to when composing and scheduling your updates, myclever have put together this updated infographic which outlines platform-specific processes and recommendations to ensure you're maximizing the performance of your updates on each.


In addition, they've also included a listing of best and worst times to post - and while that information is generic, and you should always be working with your own data to determine the best times for your business, it does provide a guideline on overall activity times on each platform, which is worth taking into consideration....

Jeff Domansky's insight:

Useful tips for better content on each major social media channel.

more...
No comment yet.