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Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center

Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center | Public Relations & Social Media Insight | Scoop.it

The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.

 

In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.

 

As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....

 

[Interesting to see how business interests attack activists - JD]

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | Public Relations & Social Media Insight | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....

Jeff Domansky's insight:

Fresh perspective on content and especially the importance of "focus" for your copy.

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Public Relations & Social Media Insight | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson
Jeff Domansky's insight:

Lots of new resources to check out in this list.

Liz Wilson's curator insight, January 6, 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas.