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Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center

Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center | Public Relations & Social Media Insight | Scoop.it

The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.

 

In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.

 

As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....

 

[Interesting to see how business interests attack activists - JD]

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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

[These were good curation reminders - JD]

 


Via Robin Good
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken