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Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center

Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center | Public Relations & Social Media Insight | Scoop.it

The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.

 

In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.

 

As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....

 

[Interesting to see how business interests attack activists - JD]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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20 Examples of Fabulous Explainer Videos

20 Examples of Fabulous Explainer Videos | Public Relations & Social Media Insight | Scoop.it

Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own....

Jeff Domansky's insight:

Great lessons and inspiration for creating your own effective explainer videos.

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The-king Gharip's comment, Today, 5:48 AM
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AP's 'robot journalists' are writing their own stories now

AP's 'robot journalists' are writing their own stories now | Public Relations & Social Media Insight | Scoop.it

Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story without a byline, or rather, without a human byline — a financial story written and published by an automated system well-versed in the AP Style Guide. The AP implemented the system six months ago and now publishes 3,000 such stories every quarter — and that number is poised to grow.

Quarterly earnings are a necessity for business reporting — and it can be both monotonous and stressful, demanding a combination of accuracy and speed. That's one of the reasons why last summer the AP partnered with Automated Insights to begin automating quarterly earnings reports using their Wordsmith platform.

You wouldn't necessarily know it at first blush. Sure, maybe reading it in the context of this story it's apparent, but otherwise it feels like a pretty standard, if a tad dry, AP news item. The obvious tell doesn't come until the end of an article: "This story was generated by Automated Insights." According to AI's public relations manager James Kotecki, the Wordsmith platform generates millions of articles per week; other partners include Allstate, Comcast, and Yahoo, whose fantasy football reports are automated. Kotecki estimates the company's system can produce 2,000 articles per second if need be....

Jeff Domansky's insight:

Stay tuned as automated reporting starts to take hold. Does it matter to you?

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Tumblr takes aim at serious writers with 'big' update

Tumblr takes aim at serious writers with 'big' update | Public Relations & Social Media Insight | Scoop.it

Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.


While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.


But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. "Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it," the company wrote in a post....

Jeff Domansky's insight:

Writers take note...

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‘This.’ Has People Clamoring for an Invite

‘This.’ Has People Clamoring for an Invite | Public Relations & Social Media Insight | Scoop.it
“This” is now more than a pronoun. In the online realm of social media, “this” is a statement, a proclamation, a call to action. Written often in caps, or as a hashtag (#THIS), “this” means “I second this sentiment,” “This is great” or “Read this.”

Now, “this” is a social network, This.cm, which allows users to post one link a day, with the intent of sifting through the Internet noise and focusing attention on a standout news article, blog post or podcast.

Currently, the platform is available only to those who receive an invitation from one of the nearly 4,500 users.
Jeff Domansky's insight:

Is THIS. the new future of curation? could it rival other larger social media channels in the future? How long before quality Gibson to quantity? All great social media questions that bear watching.

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Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society

Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society | Public Relations & Social Media Insight | Scoop.it
The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.

Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.
Jeff Domansky's insight:

It's both useful and hypocritical to note that the Archbishop is using his blog to decry social media.

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Christoph Dahn's curator insight, January 31, 5:57 AM

I think there is a need to listen to critical voices in all this social media craze.

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The Mindset, Skillset, Dataset Approach to Social Media

The Mindset, Skillset, Dataset Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

The problem? Social media is comprised primarily of unstructured data, which is difficult to analyze.

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem. Skillset refers to analytical techniques and tools that can be used to solve a particular problem. And Dataset refers to the copious amount of data generated from social media.

The availability of data and skillsets/technique is almost never an issue. Typically, it is the right mindset that’s lacking. Here are some tips for getting in the right frame of mind....

Jeff Domansky's insight:

Social media is a great opportunity for marketers who do it right.

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Watch All The Ads From Super Bowl 2015 So Far

Watch All The Ads From Super Bowl 2015 So Far | Public Relations & Social Media Insight | Scoop.it

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

The week before the Super Bowl has predictably seen a flurry of commercial activity, hype and hyperbole with more and more brands rolling out their big game ads to kickstart some momentum before Sunday. Celebrities! Puppies! GoDaddy even managed to ban its own ad ahead of time.

Not everyone has spilled their Super Bowl ad secrets, but here are all the commercials so far....

Jeff Domansky's insight:

All the Super Bowl ads, all in one place.

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Awesome Business Cards Designs - Top Design Magazine

Awesome Business Cards Designs - Top Design Magazine | Public Relations & Social Media Insight | Scoop.it
What we will be talking about today is business card design. Let’s face it, everybody wants to have a kick ass card that they can present to future clients, people you want to get in contact with you or even just your regular Joe whom you’re looking to impress. Maybe some of us even went as far as drawing their own business cards a while back, citing fascinating enterprises like Astronaut, Writer, Magician or Actor as our jobs, and parading them around the block. And maybe some of us actually went on to have those awesome jobs and now what we’re in need of are equally awesome business cards to go with them. the right messages....
Jeff Domansky's insight:
Creativity with your coffee.
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Are You Up-To-Date with the Best WP Themes in 2015?

Are You Up-To-Date with the Best WP Themes in 2015? | Public Relations & Social Media Insight | Scoop.it

Accelerate positive outcomes with premium WordPress themes. As long as you work with the right ones, these themes can help you create E-commerce, business, portfolio, blog and event pages. It’s a lot better and a lot faster than designing websites from ground up. So, join me in unveiling a dozen or so accomplished themes that really make the grade in 2015....

Jeff Domansky's insight:

Useful collection of top WordPress themes.

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This: The social network that’s gaining in popularity among journalists

This: The social network that’s gaining in popularity among journalists | Public Relations & Social Media Insight | Scoop.it

The concept behind This is deceptively simple, and if you’re the kind of person it’s meant to appeal to its allure should be immediately obvious: It’s a link-sharing network where every user is only allowed to share one link per day. That’s it.


There are no bells and whistles. There isn’t even a mobile app yet. Yet in the past two months since its soft launch it’s quickly catapulted to the top of the list of sites I visit daily, and I’m not alone.


Some of the most prominent journalists in media, from The Atlantic’s Ta-Nehisi Coates to Slate’s David Plotz to MSNBC’s Chris Hayes, are among its early adopters, and thousands more are clamoring for invites once they become available.


Though the site wasn’t created to specifically service journalists, many of its earliest users work in media, most likely because the initial invites were sent out to Andrew Golis’s professional circle of friends and colleagues. And This also happens to solve a problem faced by the very people — journalists — who spend all their time staring at content feeds all day: media overload....

Jeff Domansky's insight:

This. It's a social network that seems to appeal to journalists but could be useful for anyone looking for high quality links and ideas.

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How to Generate 27 Blog Post Ideas in 27 Seconds

How to Generate 27 Blog Post Ideas in 27 Seconds | Public Relations & Social Media Insight | Scoop.it

The value of blogging is undisputed in the marketing world.But the reality is, most brands don’t create 15 blog posts per month. While 77% of businesses have a blog, 85% of those have five or fewer posts.


If you fall in this blog post anemic group, fear not. Coming up with blog ideas isn’t as hard as you might think. Below is a template for generating 27 blog ideas in 27 seconds. It relies on three common blog post types:...

Jeff Domansky's insight:

You really can generate 27 blog post ideas in 27 seconds with this template.

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Maria Rekrut's curator insight, January 31, 11:42 AM

Great idea for #VacationRental  and B&B Owners who want to start their Blog.

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14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective | Public Relations & Social Media Insight | Scoop.it

No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don't forget to check out the additional resources at the bottom of this post....

Jeff Domansky's insight:

Improve your PowerPoint presentation skills with these PowerPoint creation and design tips and free templates.

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tom calabrese's curator insight, January 30, 1:20 PM

Not sure if I'd use this insight section.

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Free Advice About Your Lousy Whitepaper | Kevin Susman

Free Advice About Your Lousy Whitepaper | Kevin Susman | Public Relations & Social Media Insight | Scoop.it

If you’re relying on gated content to generate leads, then your content marketing strategy is dependent upon a basic sales transaction. I give you my contact information and you give me some content. Obviously, you think this is a fair trade. The problem is, and let me just be blunt about this, I don’t.

Who, Even Are You?

Let’s start with the fact that I probably don’t know much about your company. One could argue, in fact, that my desire to learn more about your company is motivating my interest in your gated content in the first place. Either that, or I’m just casually curious. I mean, clearly your SEO is working. But just because I’ve arrived at your gate doesn’t mean I want to move in. Or, stated another way, being interested in sampling your content doesn’t equate to being interested in you. In Tinder-speak, just because I gave you an initial thumbs up doesn't mean I'm ready to hook-up. I’m just going to call it how I see it - I think you’re over-charging for your content....

Jeff Domansky's insight:

is your white paper really free? Maybe it's time to rethink this part of your content marketing strategy says Kevin Susnan.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Pretty important.

And I’m not the only one who thinks so, Google thinks so as well.

Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. This means that, in (and out of) a crisis, if your website is not mobile-friendly, not only are you making it harder for your stakeholders to navigate through your site and easily read your communications, but Google may be penalizing your website’s search engine rankings....

Jeff Domansky's insight:

Melissa Agnes notes the importance of a mobile-friendly website in a crisis.

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Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day | Public Relations & Social Media Insight | Scoop.it

Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. 


When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth.


In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....

Jeff Domansky's insight:

Powerful revenue growth via mobile and a bellwether for marketers.

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This.

This. | Public Relations & Social Media Insight | Scoop.it
This. is a place to find and share the web’s best stories, ideas and arguments. Each user can share just 1 link a day.
Jeff Domansky's insight:

Intriguing social media channels. In my quest for intelligent life in the social media universe, I wait impatiently for my invitation to This..

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Future of News | BBC

Future of News | BBC | Public Relations & Social Media Insight | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....

Jeff Domansky's insight:

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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Content Curation: How to Easily Find Great Content to Share |

Content Curation: How to Easily Find Great Content to Share | | Public Relations & Social Media Insight | Scoop.it

In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.

Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.

You’ll discover what content curation is, why it’s important and how to find and share relevant content....

Jeff Domansky's insight:

Ian Cleary shares thoughts on why curation matters, content sources and tools you can use.to source content.

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Why the Future of Content Marketing Is Bright

Why the Future of Content Marketing Is Bright | Public Relations & Social Media Insight | Scoop.it

As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:
Do I really need a content strategy to speak my mind and bond with my clients? Couldn’t I just let the words flow freely?

Don’t let your upcoming experiences provide the answers to these questions.

Trying to convey your messages without a well-researched, documented content marketing strategy would be like trying to steer a ship without a helm. In this case you would probably drown in a sea of disparate content pieces that do not actually add value to your audience and don’t do a great job at representing your business....

Jeff Domansky's insight:

Julia McCoy shows where content marketing strategy is essential for success.

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A Marketing Process That Built Two 7-Figure Companies in Three Years

A Marketing Process That Built Two 7-Figure Companies in Three Years | Public Relations & Social Media Insight | Scoop.it

I’ve “sold” this marketing process to companies that hired me as a consultant. Now, I’m giving it away in this post. What you will read is applicable for solopreneurs as well as teams of 10+ marketers.

Before we begin, let’s assume every marketing campaign goes through 4 phases. (I call them discovery, traction, maximization, and King of the Hill.) By creating a process that addresses all 4 phases, we focus our marketing on definable goals. It helps us work smarter, not just harder.

To grow 7-figure companies rapidly, speed is obviously key. Every marketer aspires to be fast, so here’s how I erase a common bottleneck: my marketing rarely depends on outsiders. For example, rather than waiting for engineering and design teammates to build needed technology, my marketers cobble together the technology by using off-the-shelf solutions like Unbounce and Zapier....

Jeff Domansky's insight:

Nemo Chu shares a valuable blueprint for success.

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25 Questions To Help You Define Your Social Media Marketing Strategy

25 Questions To Help You Define Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.


These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.


I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!...

Jeff Domansky's insight:

Great strategic marketing tips from Kevan Lee.

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Stacey Gillette Rogan's curator insight, January 30, 11:51 AM

How do you define your Social Media Strategy? 

#marketing #content #strategy

Mark Attridge's curator insight, January 31, 7:45 PM

Great insights into the digital realm of marketing. Social media isn't just a like or follow.

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How To Calculate Social Media ROI » Search Engine People Blog

How To Calculate Social Media ROI » Search Engine People Blog | Public Relations & Social Media Insight | Scoop.it

Although it's a tall order to fill, it's possible to produce good ROI from social media and measure the dollar amount showing how your marketing has paid off. You'll need to keep updated on social media's ever-evolving algorithms, strategies, and tools to land on a perfect count of the return investment on your efforts.


Below I have compiled a step-by-step guide with useful examples to give you a better idea on how you can simplify the process of measuring your social media ROI....

Jeff Domansky's insight:

Shane Barker shows how to measure the ROI of your social media.

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WEBZAKO's curator insight, January 30, 3:09 AM

Comment calculer le ROI des réseaux sociaux ? #socialmedia #roi

Gary Campbell's curator insight, January 30, 8:00 AM

Return of Involvement now is much more important that Return on Investment. Engagement is the magic word.

John Norman's curator insight, January 30, 4:22 PM

As the old saying goes..If you cannot measure it, you cannot manage it". This is the first attempt at measuring the ROI on media engagement that I have seen and it's worth reading and applying as best you can.

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Web Content Writing: Creating Content for the Lead Generation Funnel

Web Content Writing: Creating Content for the Lead Generation Funnel | Public Relations & Social Media Insight | Scoop.it

Writing web content with the funnel in mind increases leads and sales.


Web content supports the lead generation funnel in many ways.


Some content builds awareness, pulling your audience in toward you. Other writing compels your audience to act, building trust. Specific content affects specific parts of the funnel.


So as a web content writer, you can write content to strengthen different parts of the funnel....

Jeff Domansky's insight:

Barry Feldman says find the weak spots in your marketing funnel and strengthen them for better inbound marketing results.

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Mymalls's curator insight, January 30, 5:29 AM
it's awesome..... Mymalls.com
Corena Golliver's curator insight, January 30, 2:50 PM

Learn everyday...

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Latest Visual Content Trends: What's Going to Be Hot in 2015

Latest Visual Content Trends: What's Going to Be Hot in 2015 | Public Relations & Social Media Insight | Scoop.it

Whether you're a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what's in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year's up-and-coming design trends.


Check it out below to learn what trends are on the up-and-up around the world....

Jeff Domansky's insight:

Discover the top global trends in both visual content design and pop culture.

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New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

New Social Media Marketing Benchmarks: How Does Your Company Stack Up? | Public Relations & Social Media Insight | Scoop.it

What these oft-quoted stats on social media usage don't do, however, is show us how to act. They fail to provide us with any actionable insights into how we can actually improve our social media marketing. 


That's why we created the 2015 Social Media Benchmarks Report, which uses data from 7,000+ businesses. The report sheds light on metrics associated with social posting frequency, social following, and social engagement. Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size.


To give you a quick overview of the types of data you'll find in the report, I put together a few interactive charts using the infographic creation service, infogr.am....

Jeff Domansky's insight:

Check out these interactive charts that shed light metrics associated with social posting frequency, social following, and social following.

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