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Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center

Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center | Public Relations & Social Media Insight | Scoop.it

The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.

 

In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.

 

As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....

 

[Interesting to see how business interests attack activists - JD]

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Does Social Media Really Influence Consumer Behavior?

Does Social Media Really Influence Consumer Behavior? | Public Relations & Social Media Insight | Scoop.it
A recent survey by Eccolo Media, a San Francisco-based content marketing outfit, provides some insight into just how influential social media may be when it comes to technology purchases. Some of the results suggest that social media may not be as dominant as once thought. The handy infographic (below) shares some of their findings. A few key take-aways that caught my eye include:Social can grab your customer’s attention, convince them of a “need,” but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase....
Jeff Domansky's insight:
Thoughtful look at the strengths and weaknesses and impact of social media on sales.
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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | Public Relations & Social Media Insight | Scoop.it

We asked innovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years.


While some of their answers spoke to now-familiar trends—the continued growth of mobile and its attendant impact on brand messaging, the continued rise of video and virtual reality, the need for brands to work on a timeline that matches culture, not ad campaigns—their predictions touched on a much wider range of topics, from the shrinking of the product development cycle to data and the place of technology in the marketing continuum (and even a prediction that the banner will work!).


That range of topics, in itself, speaks to one, overall, very safe prediction, summed up by Percolate's Noah Brier: "The complexity of modern marketing is only going to keep increasing." See more forecasts below....

Jeff Domansky's insight:

The future of marketing according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.

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10 Top-Notch Hashtags to Follow to Bone Up on PR | Cision

10 Top-Notch Hashtags to Follow to Bone Up on PR | Cision | Public Relations & Social Media Insight | Scoop.it

If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up on public relations. Here are some of the best hashtags to follow and use, along with why they’re so great.

Jeff Domansky's insight:

#PR #PRtips #you #can #use ;-)

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Why digital natives prefer reading in print. Yes, you read that right.

Why digital natives prefer reading in print. Yes, you read that right. | Public Relations & Social Media Insight | Scoop.it
Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally. A University of Washington pilot study of digital textbooks found that a quarter of students still bought print versions of e-textbooks that they were given for free.

“These are people who aren’t supposed to remember what it’s like to even smell books,” said Naomi S. Baron, an American University linguist who studies digital communication. “It’s quite astounding.”
Jeff Domansky's insight:

Words worths!

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Teresa Levy's curator insight, March 5, 10:09 AM

the pleasure of reading comes first, so much you can hug it, smell ie, hear the pages and all sorts of things you cannot with a digital plataform

rodrick rajive lal's curator insight, March 5, 9:46 PM

I guess, millennials will continue to favour the print format of textbooks, journals and other reading materials. Somehow, it is easier to make annotations in the print format than in the digital format. As a millennial myself, I prefer to go for the print format than the digital format, although I have just completed reading 'She' by Sir Henry Rider Haggard on my I-Pad! Added to this is the fact that because of the advent of the digital version ( The couple of books I have published are also available in the digital version), one gets to buy a lot of printed books really cheap. It is a steal, but then I wonder how long this will go on, for surely one day or the other we will run out of printed books! One saving grace  for the print format is however, that according to Naomi, some young students, "who aren't supposed to remember what it's like to even smell books" are the ones who still prefer the print format, although I guess this was strongly because they were offered the print formats for free!

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An Ethical Checklist for Robot Journalism | Mediashift | PBS

An Ethical Checklist for Robot Journalism | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it
News organizations are experimenting increasingly with robot journalism, using computer programs to transform data into news stories, or news stories into multimedia presentations.

Most uses of robot journalism have been for fairly formulaic situations — company earnings reports, stock market summaries, earthquake alerts and youth sports stories. But inevitably, news companies will be testing automatic news writing on more challenging subjects.

What are the ethics of robot journalism? When editors consider using automated news writing, what issues of accuracy, quality and transparency arise?
Jeff Domansky's insight:

Need for concern or just another unstoppable trend and evolution?

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Sharrock's curator insight, March 5, 12:06 PM

How would we cite this machine-author resource in research? 

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How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries | Public Relations & Social Media Insight | Scoop.it

How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.
That’s why we created the 2015 Social Media Benchmarks Report. Marketers need actionable, tailored insight to improve their social strategy, and that’s not easy to come by. There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific.

So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. You can also click the links below to jump to individual verticals...

Jeff Domansky's insight:

Very useful social media benchmarks.

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The Connected Consumer report: the devices we own - Webloyalty UK

The Connected Consumer report: the devices we own - Webloyalty UK | Public Relations & Social Media Insight | Scoop.it
With the vast majority of people owning at least one device thatcan access the internet, today’s consumer is truly connected. Though in the scheme of things smartphones, tablets and e-readers are relatively new inventions, they are devices thatconsumers have rapidly adopted and integrated into their lives.How much time  does the UK spend online?...
Jeff Domansky's insight:
60 days a year online on average? The Connected Consumer report from Webloyalty looks in detail at the devices owned by UK consumers, and how they are used in the shopping process.
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Twenty-Somethings Want Brands To Support Their Causes

Twenty-Somethings Want Brands To Support Their Causes | Public Relations & Social Media Insight | Scoop.it

Pinpoint Market Research  reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market research company surveyed 1,650 men and women aged twenty to twenty-nine in the U.S. about social issues and brand engagement.


What They Want From Brands And The Social Issues That Matter To Them:

- Seventy-nine percent choose or boycott companies based on the brand’s allegiance to social issues

- Eighty-eight percent want to see brands “effecting real change” in the communit

- The issues they most care about: online privacy (31%); America’s debt/deficit (22%); climate change (20%); GLBT rights (15%); net neutrality (7%); police brutality/excessive force (5%)...

Jeff Domansky's insight:

Study shows US consumers age 20-29 want brands involved in the social, political & economic issues they care about.

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4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave) | Public Relations & Social Media Insight | Scoop.it

Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that aren’t quickly rectified,  or for any number of other reasons that can ruin a consumer’s attitude towards a brand.


According to research by Accenture,  72% of consumers have switched brands after a poor customer experience. Of the 11 industries that were surveyed, retail consumers were most likely to switch after a negative experience (30%).


And perhaps just as bad, 73% of those who switched said they would not consider doing business with the brand again....

Jeff Domansky's insight:

Customer service continues to grow in importance for companies.

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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Public Relations & Social Media Insight | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"


So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....

Jeff Domansky's insight:

Useful tips aimed at turning a good conversion rate into a great conversion rate.

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Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Public Relations & Social Media Insight | Scoop.it
Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.


Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts.
2. 93 percent of the most engaging Facebook posts include images 
3. Videos on Facebook are shared 12 times more than text posts and links combined.


As a result, integrating story-depicting visuals into the content you post on Facebook will increase consumer interactions, even if your target audience are short on time....

Jeff Domansky's insight:

Once again we learn how important visuals are in storytelling.

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Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More - Brian Solis

Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More - Brian Solis | Public Relations & Social Media Insight | Scoop.it
There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design.


Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.


Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Our work is just beginning. Perhaps observing the gap between the expertise we have and the insight we need to make a difference is where we need to begin....

Jeff Domansky's insight:

Brian Solis restates the case for social media in business.

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5 Things to Consider when Creating a Video Animation For Your Business

5 Things to Consider when Creating a Video Animation For Your Business | Public Relations & Social Media Insight | Scoop.it

Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.

In this blog, we’re going to talk you through the five most important things to consider when creating a video animation for your business....

Jeff Domansky's insight:

Creating an animated video for your business need not be difficult if you follow these five basic tips.

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The Communication Model has been dead wrong all the time

The Communication Model has been dead wrong all the time | Public Relations & Social Media Insight | Scoop.it

How is it possible that in an age where data is as available as fast-food and Google knows you better than you do yourself, organizations still manage to create impersonal stories and dull content that nobody wants to interact with?


For instance, if you’re a carpenter you should create content that your target audience already is searching for and engaging with. People love DIY, so why aren’t you recording tutorials on how to make birdhouses instead of showing some plain pictures of your recent realizations? Because the carpenter started from the source’s point of view instead of the receiver’s....

Jeff Domansky's insight:

This provocative post will get you rethinking your content marketing.

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15 Tweetable Social Media Statistics to Influence Your Marketing Strategy - SocialBro

15 Tweetable Social Media Statistics to Influence Your Marketing Strategy - SocialBro | Public Relations & Social Media Insight | Scoop.it
Stop. Wait a minute. Put down whatever you’re doing and pay attention. We spend a lot of time reading about the trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions. If you’re looking for the latest in marketing insights, here’s a collection of inspiring stats that will influence your strategy....
Jeff Domansky's insight:
Here’s a collection of inspiring stats that will influence your marketing strategy.
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14 Tools and Resources for Conducting Market Research

14 Tools and Resources for Conducting Market Research | Public Relations & Social Media Insight | Scoop.it
Finding out if a product will be successful beyond the initial curiousity is just good business. With market research, you determine if the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you are considering the high costs of failure and need facts and opinions on whether your new product, feature, or location will be successful, invest in market research by using these tools and resources. You can find demographic data and lifestyle preferences, understand the market size, launch surveys for user feedback, and gather ideas for your marketing plans. Information, not instinct, is powerful when it comes to predicting consumer preferences....
Jeff Domansky's insight:
Try out these valuable market research tools and resources.
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Marco Favero's curator insight, March 5, 10:09 AM

aggiungi la tua intuizione ...

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How to Create Picture Ebooks for Kids

How to Create Picture Ebooks for Kids | Public Relations & Social Media Insight | Scoop.it

While the KDP Kids’ Book Creator still has a few rough spots (which Amazon is presumably ironing out in response to user feedback), it’s a good start. Those of us who have worked in children’s publishing for years recognized this move for what it was: a game changer.

Just how much has Amazon’s new free software changed the game?

With the release of the Kid’s Book Creator, as well as the Kindle Fire HD Kids Edition tablet, Amazon is investing in illustrated ebooks. And they need content.

So now comes the big question. Are you ready to ride this wave?...

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Janika Puolitaival's curator insight, March 5, 8:18 AM

Something to do with visiting class? Start in the library and continue in the glassroom?

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38 Incredibly Amusing Twitter Bios

38 Incredibly Amusing Twitter Bios | Public Relations & Social Media Insight | Scoop.it
Today, however, we’re taking a moment to highlight the entertainers; the people who forego the chance to show off their accomplishments and affinity for craft beer for our utter amusement.

I’ve scoured far and wide and am proud to present to you 38 of the most amusing bios from real people, beloved brands, and fictitious characters that pepper the Twittersphere. Without further ado
Jeff Domansky's insight:

Lots o' fun!

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The Most Important M’s In E-commerce

The Most Important M’s In E-commerce | Public Relations & Social Media Insight | Scoop.it
New technologies have been developing faster than ever before. While mobile commerce continues to grow faster than expected, have you ever wondered, what are the most powerful and valuable online shoppers? Well, it is very possible that you came across with this term already. They are the so-called “Millennials”...
Jeff Domansky's insight:
Under the letter M: Millennials, mobile, marketing...
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Maria Rekrut's curator insight, March 4, 8:45 AM

Good Information for #VacationRental Owners, as these will be our next customers.

Mediacle's curator insight, March 4, 9:53 AM

Yes, in this flat and ever-changing era, we've to be technically advanced from every nook!

 

terry clarke's curator insight, March 4, 11:04 PM

I typically hate stereotypes of any kind, but this collection of the common traits of "Millenials" was somewhat entertaining.

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10 Things To Remember: Paid, Earned, And Content - Social Media Week

10 Things To Remember: Paid, Earned, And Content - Social Media Week | Public Relations & Social Media Insight | Scoop.it
'‘Is Social Media just Media? The Future of Paid, Earned and Content’ – MRY’s Matt Britton, Lisa Weinstein from Starcom Mediavest and Mike Shields from The Wall Street Journal had an interesting panel discussion that addressed everything from Facebook going public to Apple TV coming out of the shadows. There were some starkly overpowering themes that every stakeholder needs to consider with respect to paid, earned and content.
Jeff Domansky's insight:
Loads of valuable social media insight from this panel of experts.
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Marco Favero's curator insight, March 4, 6:31 AM

aggiungi la tua intuizione ...

Susan Melgren's curator insight, March 4, 12:49 PM

This: "People still clamor to pick up a copy of Vogue irrespective of the fact that 60% of it is paid content. They probably want to read the magazine because of this content. This solidifies the importance of well crafted, well targeted paid content. Platforms like Instagram and Pinterest are comparable to print. How brands leverage this is up for debate but the fact that it is leveragable is not. "

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Marketing Lessons From '#TheDress' That Went Viral

Marketing Lessons From '#TheDress' That Went Viral | Public Relations & Social Media Insight | Scoop.it

When Caitlin McNeill and her friends couldn’t agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next.


BuzzFeed kindly decided to help out by asking the world to settle the debate, and by Friday morning, it seemed you could mention the dress to any stranger on the street to be instantly met with a firm opinion that the dress is, in fact, white and gold black and blue.


Though this debate has thrusted remarkable truths scientists have known about our brains for decades into the spotlight, it has also shown us how even the most frivolous of topics could captivate billions of Internet users’ attention....

Jeff Domansky's insight:

An excellent social media case study.

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Chris Shern's curator insight, March 4, 2:18 AM

A simple case that shows the impact of social media and the power of the crowd.

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10 Trends & Tips to Creating a Winning Mobile Strategy for Local Search & Marketing

10 Trends & Tips to Creating a Winning Mobile Strategy for Local Search & Marketing | Public Relations & Social Media Insight | Scoop.it

Local Search Association’s (LSA) 2014 “Local Media Tracking Study” conducted by Burke, Inc. found that on average, mobile phones/smartphones are used to search the internet – across search engines, internet yellow pages, ratings and review sites and daily deals – 42% of the time compared to just 34% in 2013.


This jump in mobile usage means it is time to reexamine your mobile strategy. I take a look at the latest data available to identify mobile trends and ten things to keep in mind that will help develop a winning mobile strategy for your business....

Jeff Domansky's insight:

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015.

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Jaspreet Dutt's comment, March 3, 12:15 PM
Good strategies
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5 Essential Types of Social Proof (and the Psychology Behind Them)

5 Essential Types of Social Proof (and the Psychology Behind Them) | Public Relations & Social Media Insight | Scoop.it

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.


You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.


Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.


The Power of Social Proof


This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....

Jeff Domansky's insight:

Exploring the social media possibilities of social proof.

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Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Teresa Levy's curator insight, March 5, 10:13 AM

this may be the force of a mob

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How You Can Get Your News In 5 Minutes Or Less

How You Can Get Your News In 5 Minutes Or Less | Public Relations & Social Media Insight | Scoop.it

What I can do is help you make the most of the “free time” you do have. It’s not about cutting corners, it’s about cutting out the unnecessary and using tools to make your life more efficient.

Every day I have to get my news. That’s just a priority for me. Theoretically, I can watch the evening news each night at 7 as I elliptical until my heart’s content. Realistically, this happens maybe once a week – and that’s where these tools come into play.

Here are the tools that I use to get the news quickly, ranked from slightly-fluffy to professionally-specific:...

Jeff Domansky's insight:

Useful tips to help you find the news quickly and efficiently.

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jose antonio gabelas's curator insight, March 3, 2:21 AM

añada su visión ...

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Snapchat Marketing: What Businesses Need to Know

Snapchat Marketing: What Businesses Need to Know | Public Relations & Social Media Insight | Scoop.it
To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners…
Jeff Domansky's insight:

Are you using Snapchat yet? It's time to reconsider.

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