Everyone my age has an opinion about Lana Del Ray and maybe you should too. Insights from Capstrat Intern Elizabeth Monnett.
...The issue here doesn’t seem to be her music, nor the fact that she seems remarkably blasé about the whole experience. Critics and hipsters alike seem to think that Del Rey is perpetuating what is, essentially, fraud. Is that how she has always dressed? Does she really write her songs? Most people who dislike her seem to view her as a Barbie that has been dressed up and put on stage to perform and generate record sales. Take Lady Gaga – her sartorial insanity is acceptable because people believe that she herself is at the center of these choices.
What does this have to do with marketing?
This debate makes it easy to see a key trait that many Millennials are searching for in their brand of choice: authenticity....