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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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10 Secrets to the Perfect Webinar | ClickZ

10 Secrets to the Perfect Webinar | ClickZ | Public Relations & Social Media Insight | Scoop.it

After three consecutive columns discussing the white-hot topics of digital marketing best practices, content marketing, and mobile, I want to turn your attention to a less sexy, but no less important marketing tactic. It's one of my favorites, and in a way, it's the unsung hero of B2B digital content marketing: the webinar.


In short, I love webinars. Why?


They're affordable. Webinars cost nothing if you use your company's existing platform, and anywhere from $12,000 to $18,000 if you partner with a media outlet that will promote the event, gather attendees, and host it on your behalf. Catering alone could cost that much at most events.


They are fully scalable. How nice to have a tactic with no variable cost for additional attendees! (Imagine what would happen if you hosted a breakfast event for media planners and 90, instead of 50, showed up...)


They can help position your brand as a thought leader. And a partner to potential clients...

Jeff Domansky's insight:

Here's some really practical tips on how to make your webinar rock. of course ,being prepared will be the best advice of all

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16 Steps to Hosting a Successful Webinar | Social Media Today

16 Steps to Hosting a Successful Webinar | Social Media Today | Public Relations & Social Media Insight | Scoop.it

But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely.

 

Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....

Jeff Domansky's insight:

Gini Dietrich shares webinar marketing tips.

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