Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Beyond Mobile: 42 Wearables Startups Disrupting Fitness, Apparel, And Healthcare

Beyond Mobile: 42 Wearables Startups Disrupting Fitness, Apparel, And Healthcare | Public Relations & Social Marketing Insight | Scoop.it

The wearables industry has cooled off in 2015, with deals and funding down from last year, but a few dozen startups have carved out a place for themselves in certain industries and are taking on established players. We used CB Insights data to identify 42 startups attacking fitness, apparel, healthcare, to name just a few of the areas. We mapped out the startups — one-fourth of them early-stage companies — in the graphic shown below. ...

Jeff Domansky's insight:

Wearables are making headway and even disrupting industries including healthcare, apparel and fitness.

Jeff Domansky's curator insight, November 7, 2015 5:29 PM

Wearables are making headway and even disrupting industries including healthcare, apparel and fitness.

Tom George's curator insight, November 8, 2015 9:12 AM

An interesting arena with fitness and health related wearable technology stealing the show. An interesting article to read and think over. How will the wearable industry disrupt your market? If at all?  

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Jawbone talks context in bid to rule wearables: SlashGear Interview

Jawbone talks context in bid to rule wearables: SlashGear Interview | Public Relations & Social Marketing Insight | Scoop.it

Data is nice, but understanding is better" Jawbone health platform product manager Andrew Rosenthal tells us, snapping his black UP24 around his wrist. You can't accuse the former MIT hacker of lacking confidence about either his employer or its product, the wildly successful UP range of fitness trackers now among the best-known wearables on the market. Nor can you doubt his enthusiasm for that data's potential to amount to far more than a tally of your steps.


"Tracking is the data, and that's really important to get right, but that's table stakes at this point and we've spent the past two and a half years getting that right" Rosenthal points out. "The reason Jawbone's going to win in this space, the differentiator in the market, is going to be the ability of companies to make sense of the data, to put it in context, and then to help their users actually act on it, and change their behavior."...

Jeff Domansky's insight:

Here's an inside look at Jawbone and its wearable strategies and success.

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Wearables: What are the customer engagement challenges and opportunities? | MyCustomer

Wearables: What are the customer engagement challenges and opportunities? | MyCustomer | Public Relations & Social Marketing Insight | Scoop.it

YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research predicts that wearable devices will generate $53.2 billion in global retail revenue by 2019. So what does this growing area of technology mean for marketers and their relationships with customers?


What’s interesting is that out of all of the wearable devices, smartwatches are expected to generate the highest adoption and spur the trend. Smartwatches are expected to replace fitness devices as the most purchased wearables category by 2017. Apple is the latest tech giant to make a play in this market and recently unveiled an update to its Apple Watch where third party apps can now be downloaded in isolation from the iPhone. Recently voted top of the ‘CoolBrands’ list, it’s likely that Apple’s foray into the smartwatch market will drive consumers to lust after the wearable tech trend....

Jeff Domansky's insight:

How can brands engage customers on wearable devices? Challenges ahead!

Jeff Domansky's curator insight, October 19, 2015 2:27 AM

How can brands engage customers on wearable devices? Challenges ahead!