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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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The Importance of Honesty and Authenticity For Brands

The Importance of Honesty and Authenticity For Brands | Public Relations & Social Media Insight | Scoop.it
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree that honesty and authenticity are important attributes, particularly to Millennials.


A quick review of some of the relevant takeaways from the earlier research shows that....

Jeff Domansky's insight:

No surprise, but a useful reminder of the importance of brand honesty and authenticity.

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Sieglinde Gooding's curator insight, November 19, 2014 12:42 PM

I fluctuate between being shocked that brands need to be told this and being glad that we are speaking about it. In my heart, I want to hope that we all strive for honesty and integrity. But I also know in the heat of the moment, it can be easy for a brand to lose control of messaging as it moves thru product management to marketing to sales to the big world of social marketing. For me, it comes down to this, as a customer, if I wouldn't accept the message, then I won't use it.

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Can marketers tell the difference between lies and truth?

Can marketers tell the difference between lies and truth? | Public Relations & Social Media Insight | Scoop.it

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.


You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?...

Jeff Domansky's insight:

Is spin turning us into professional liars? Reflections from Nichole Kelly.

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