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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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A Simple Nuance that Produces Great Strategy Discussions

A Simple Nuance that Produces Great Strategy Discussions | Public Relations & Social Media Insight | Scoop.it

All too often strategy meetings devolve into pitched battles over who is right and who is wrong about the company’s future direction. How can you reshape the discussion to produce collaboration rather than discord?


The key is to switch the fundamental question you consider from what is true to what would have to be true?....

Jeff Domansky's insight:

in the latest Harvard Business Review, Roger Martin says "Don't make strategy a battleground."

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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Public Relations & Social Media Insight | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Great read and an interesting storytelling POV  ~ Jeff]


Via Karen Dietz
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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Public Relations & Social Media Insight | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz
Jeff Domansky's insight:

Really valuable storytelling advice for brands, marketing and PR...

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2013 2:04 PM

The main point of this article, which is true of just about any endeavour, is the brands that are finding the most success across channels are those that spend the time preparing before publishing.

Karen Dietz's curator insight, September 4, 2013 1:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 7:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.