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Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Donkey's Guru's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

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14 Types of Stories You Can Tell on Your Blog

14 Types of Stories You Can Tell on Your Blog | Public Relations & Social Media Insight | Scoop.it

We all know storytelling is one of the key aspects of successful blogging. If you can weave a story around your words, no matter what your niche or topic, it is more likely to entertain your readers and resonate with them.


Even if you think you aren’t much of a writer or storyteller, you can still find one of these story types discussed today that will be useful and relevant for your blog – following on from Episode 80 of the ProBlogger podcast where I discuss what to say when you’ve got nothing left to say, hopefully these should give you some ideas on how to craft your words so you can stand out as a unique and interesting blogger.


In this episode I discuss these story types and how to get the best out of them (with examples!)....

Jeff Domansky's insight:

Darren Rowse suggests 14 types of stories that may make your blog shine.

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Online Marketing Man's curator insight, January 31, 8:33 PM

Useful for everyone that blogs

Winners Education's curator insight, February 1, 5:35 AM

Story telling...what an extraordianary way to touch people...

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Most Popular Biz Storytelling Posts in 2015 + 2016 Trends

Most Popular Biz Storytelling Posts in 2015 + 2016 Trends | Public Relations & Social Media Insight | Scoop.it

Each year readers tell me they want to know the most popular articles curated on the http://www.scoop.it/t/just-story-it site. So here are the top 10! They had hundreds of views and an amazing number of shares.


Data storytelling leads the way, but a variety of other topics made list. I've included their reviews so you can figure out which ones to explore....


Via Karen Dietz
Jeff Domansky's insight:

Looking for trends in storytelling in 2016? Karen Dietz has the answers.

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Karen Dietz's curator insight, January 25, 4:47 PM

Each year readers tell me they want to know the most popular articles curated on the http://www.scoop.it/t/just-story-it site. So here are the top 10! They had hundreds of views and an amazing number of shares.


Data storytelling leads the way, but a variety of other topics made list. I've included their reviews so you can figure out which ones to explore.


Now, what are my 5 predictions for business storytelling in 2016?

  1. I think data storytelling is going to continue as a hot topic as people wrestle with making big data meaningful
  2. Visual storytelling will be an ongoing area of interest as people try to tell stories visually really well
  3. Companies are going to finally drop storytelling as a push technology (pushing messages) and use storytelling as a co-creation between company and consumer.
  4. Storytelling will be recognized as a powerful mindfulness practice.
  5. We will see more variety in business storytelling structures and plots than before.


I'm looking forward to seeing which ones manifest! What trends in business storytelling do you see happening?


Enjoy these posts you may have missed, and go collect the tools that some offer. 2016 is going to be story amazing!


Karen

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This is How You Create Incredible Content for ‘Dull’ Industries

This is How You Create Incredible Content for ‘Dull’ Industries | Public Relations & Social Media Insight | Scoop.it
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.


We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.


By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....

Jeff Domansky's insight:

in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.

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Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos | Public Relations & Social Media Insight | Scoop.it

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.


After securing support from sponsors Twitter, Fullscreen, Maker, Zefr, Above Average, Hulu and Naritiv, he persuaded festival organizers that this was, in fact, a viable extension, and Digital Storytelling was born. The event kicks off Thursday, Jan. 21, on the eve of the film festival, with additional sponsors including CNN's Courageous content studio, Fox Network Group's True(x) and The Huffington Post signing on....

Jeff Domansky's insight:

Storytelling moves up the creative food chain at the Sundance Film Festival. Learn some interesting perspectives on brand storytelling.

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3 Communication Tips for Leaders Who Suck at Storytelling | Fast Company

3 Communication Tips for Leaders Who Suck at Storytelling | Fast Company | Public Relations & Social Media Insight | Scoop.it

It's advice we've all heard before: Want to be compelling? Tell a story. Tap into the eons-old human compulsion to craft a narrative, say what happened, spin a yarn.


That’s sound advice. But on a practical level, anyway, it's like telling someone, "Hey, be funny." And while just about anyone can go through the motions and tell you a joke, chances are you only know a handful of people who can really make you laugh.


It's much the same with telling stories in business environments. We tell stories all the time in social settings, just for the fun of it. But those run-of-the-mill narrative chops don't always serve us well when we step into meetings and give pitches and deliver presentations. And for leaders who've risen through the ranks for their analytical skills or happen to be second-rate storytellers even at cocktail parties, the challenge is all the greater.


These three techniques are for them....

Jeff Domansky's insight:

3 tips to help you tell stories better.

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10 Simple Rules of Visual Storytelling | Medium

10 Simple Rules of Visual Storytelling - Visual Stories - Medium

Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.


“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.

To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...

Jeff Domansky's insight:

Ernesto Olivares walks the walk with his tips on visual storytelling. Good read.

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The "Why?" Behind the Inevitability of Story Structure - Storyfix.com

The "Why?" Behind the Inevitability of Story Structure - Storyfix.com | Public Relations & Social Media Insight | Scoop.it

Last year I did a post for the Writers Digest website, explaining why (my opinion) “just write” is among the most dangerous soundbytes of writing advice ever uttered.  It’s like telling someone about to on trial without a lawyer (an apropos analogy to trying to write a story without knowing how to write a novel) to skip law school and “just talk.”  One reader commented in response that, because after years of practice some writers can indeed “just write” and be successful… I thank her for helping make my point.

There is a huge, hard-won backlog of knowledge and principle that makes anything that can otherwise be “made up as you go along” functional, if not downright fatal.

“Just do it” can get you killed, and it can kill your story, as well.  

In that context, I’ve yet to encounter a writer who can disprove the existence or need for a largely given structure – the order and context for how a story should flow – for the rendering of long form storytelling....

Jeff Domansky's insight:

Larry Brooks talks about the importance of structure in storytelling.

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Amazingly Rare Historical Photos You Never Knew Existed - Page 28 of 39 - WorldLifestyle

Amazingly Rare Historical Photos You Never Knew Existed - Page 28 of 39 - WorldLifestyle | Public Relations & Social Media Insight | Scoop.it

Shot of the first post WWII nuclear test, Operation Crossroads in the Marshall Islands

Jeff Domansky's insight:

There's a story behind this photo! Who took the photo? What was it like? How were the 167 relocated residents handled? Did anyone ever go home? What happened after the bomb? Imagine?

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finiteswag's comment, December 22, 2015 10:51 PM

Thats interesting...
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Is There Really No Future for the Article as a Format?

Is There Really No Future for the Article as a Format? | Public Relations & Social Media Insight | Scoop.it

Let’s see if we can make order here and gain a better understanding of where content consumers stand when it comes to long-form articles.


Storytelling has always been in flux. As humanity progresses, so do our technologies and our patterns of perception. The latest popular trends in story consumption involve formats like listicles and quizzes, but people do still like to read.


It may be a generational thing, but it always comes down to personal preference and the mood of the moment. There’s still plenty of room in the content media industry for interactive, quick fun as well as long-form, in-depth immersion into topics.


When it comes to putting news scoops into nuanced contexts, presenting multiple narratives on the same events, or establishing authority and thought leadership, Or, to riff on the oft-cited “snackable content” analogy, just because someone loves a thick, juicy steak doesn’t mean she’ll never want a candy bar....

Jeff Domansky's insight:

For every study that claims no one reads articles anymore, there's another concluding articles get the most engagement. What's a content publisher to do?

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An Introduction to Storytelling for Small Businesses

An Introduction to Storytelling for Small Businesses | Public Relations & Social Media Insight | Scoop.it

Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.

Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”


Storytelling has become a skill that business owners can no longer ignore because of its ability to transform how a brand is perceived by potential customers. A brand that is able to tell a great story is more trusted and favored than a brand that doesn’t.


Today, brands can’t afford to be boring and overbearing with the promotion of their products. It turns a lot of consumers off; especially Millennials because they have gained the ability to filter out content that doesn’t benefit or entertain them. Businesses needed to learn how to integrate storytelling into their marketing and communication efforts to make their brands seem more appealing....


Via Lianne Picot
Jeff Domansky's insight:

Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.

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Lianne Picot's curator insight, December 3, 2015 9:34 AM

I really like this article about using stories in business. Through examples of brands that have become big, it shows you that the little stories that live in your organization are also important for engagement. I did not know that there was a stapler that cannot leave the 4th floor at Innocent Drinks. But now that I know it, I am inclined to tell others about it like I am telling you right now! While it may not have the construct of a story per se, it is a story that the employees no doubt have fun with and share amongst themselves as well as in their marketing. This vignette says a lot about the company - both about it's branding and about the experience of working there. Not every company has to have the same culture but they do all have their little stories that tell the bigger story about who they are and why the do what they do. And the best bit? You don't have to be a big brand to do this stuff!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

Craig Shifrin's curator insight, December 7, 2015 10:21 AM

G

rodrick rajive lal's curator insight, December 8, 2015 2:06 AM

It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!

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Three Stories Perfectly Presented For Social Media | The Whip

Three Stories Perfectly Presented For Social Media | The Whip | Public Relations & Social Media Insight | Scoop.it

For the most part, just planning to go viral is not a viable social strategy for publishers. Instead, they should be thinking carefully about how each piece of content they produce has the potential to be shared on different platforms and devices. That means having good site infrastructure, facilitating sharing, and serving up the right sort of stories at the right time. Most of all, it means telling great stories that the readers of your site can relate to and pass on to the rest of their network.

But it’s easier said than done for many publishers. Being able to present a story for a social audience is often a bigger challenge than presenting it on your homepage. There, readers have arrived looking to click and read your stories alone, in the news feed, you’re just another box demanding their attention.

Here are three recent examples of publishers employing good editorial filter on social. All of these stories did well for their sites: they got shared and commented on lots, they were well-presented on different platforms and devices, and most importantly, they spoke to their target audience, and their friends and followers....

Jeff Domansky's insight:

Here are three great examples of effective social storytelling.

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Adobe Slate - Make a beautiful visual story

Adobe Slate - Make a beautiful visual story | Public Relations & Social Media Insight | Scoop.it
Turn your words and pictures into a beautiful visual story. In minutes. It's free and easy to create beautiful newsletters, a photo slideshow, reports, and other documents with Adobe Slate.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this new, free storytelling tool from Adobe.

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Michelle Gilstrap's curator insight, November 11, 2015 7:16 PM

This looks like a great tool.

@Plight's curator insight, November 13, 2015 4:59 AM

Now is the time to celebrate longevity for survivors of HIV/AIDS.

Annie's curator insight, November 19, 2015 1:37 AM

Could be fun to use for storytelling...

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Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How Demographics and Storytelling Style Affect Video Ad Effectiveness | Public Relations & Social Media Insight | Scoop.it

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....

Jeff Domansky's insight:

Key question: Should storytelling change for different age groups? Some surprising answers.

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The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...

Jeff Domansky's insight:

Carmine Gallo offers insight into what makes a great story and presentation.

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Marco Favero's curator insight, January 25, 3:56 AM

aggiungere la vostra comprensione ...

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The Psychology of What Makes a Great Story

The Psychology of What Makes a Great Story | Public Relations & Social Media Insight | Scoop.it

"The great writer's gift to a reader is to make him a better writer."

 

“Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.” But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story?


Via Mary Daniels Brown
Jeff Domansky's insight:

What is it that makes a story have lasting impact? Recommended reading.

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Mike Donahue's curator insight, January 24, 11:21 AM

This contains some great insights from Bruner and others that can help anyone approach their storytelling challenges in more effective ways.

Chris Carter's curator insight, January 25, 7:51 PM

The monomyth lives!

Andre Piazza's curator insight, January 29, 4:40 PM

#Storytelling

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Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Public Relations & Social Media Insight | Scoop.it

As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. "The challenge is clear by now," Donaton writes, "Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories."


Story is the answer for two reasons, both of them backed by compelling science. First, because people are naturally greedy for stories, they have a unique ability to seize and rivet our attention. Second, stories aren’t just fun escapism—they have an almost spooky ability to mold our thinking and behavior. In this post, I’ll describe the science behind the attention-seizing power of stories, leaving their molding power for a follow-up post....

Jeff Domansky's insight:

Author Jonathan Gottschall discusses the science of storytelling not just escapism, stories have real power to hold human attention and shape our actions.

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Jane McConnell's curator insight, January 16, 4:42 AM

And this applies to stories we construct in management as well.

Thủ Thuật Game - Fun24h's curator insight, January 19, 5:32 AM

Tải game avatar http://fun24h.mobi/tai-game-avatar/

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How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories along with the items online for sale? This was exactly what Rob Walker and Joshua Glenn did back in 2009 as part of their storytelling experiment, Significant Objects. 


Significant Objects was a literary and anthropological experiment that “demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.” For this experiment, Walker and Glenn asked 100 creative writers to invent stories about $129 worth of items and then sold them on eBay to see if the stories enhanced the value of the objects. In case you were wondering how the experiment went: the net profit was $3,6 million -- a 2,700-percent increase in final markup....

Jeff Domansky's insight:

Michael Brenner writes: Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.

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Marco Favero's curator insight, January 15, 4:54 AM

aggiungere la vostra comprensione ...

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The Art and Science of Web Storytelling

The Art and Science of Web Storytelling | Public Relations & Social Media Insight | Scoop.it

People believe that the culture of storytelling is coming to an end, but we believe that it is just transforming its shapes. A good story is always like a gift to the readers, listeners, or viewers. Taking advantage of this strong connection between humans and the art of storytelling, the web developers and designers are now incorporating storytelling in their designs. The art and science of storytelling on the web comes with countless benefits, some of them are listed here....

Jeff Domansky's insight:

A comprehensive guide on web storytelling.