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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Your Storytelling Sucks! - B Squared Media

Your Storytelling Sucks! - B Squared Media | Public Relations & Social Media Insight | Scoop.it

Perhaps your business is telling great stories, too.


While it’s wonderful to talk about yourself, your story about customer service, or your family story about overcoming odds, what you really have to ask yourself when it comes to effective storytelling is what your audience is also asking:“What’s in it for me?


“Allow me to give you some scenarios to show you what I mean, and at the end I hope you’ll have an ah-ha moment about your content being a conversation (or not)....

Jeff Domansky's insight:

Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.

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Gabrielle Paillet's curator insight, April 23, 6:27 AM

How to get good at storytelling with fun scenarios

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What Audiences Want: Study Uncovers Possible Futures for Storytelling | Latitude Research°

What Audiences Want: Study Uncovers Possible Futures for Storytelling | Latitude Research° | Public Relations & Social Media Insight | Scoop.it

Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.

 

Then we asked 158 early adopters from across the world how they’d like to experience stories in the future. During the course of a generative, online survey, participants were asked to play the role of producer; they chose a narrative (a book, movie, TV show, plot-driven video games, news story, etc.) that they know well and re-invented how audiences might experience that story. Some of the ideas participants suggested are possible today even if they don’t exist yet—while others require technologies that are still several years coming....

 

[Excellent study worth reading for content producers and storytellers - JD]

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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Public Relations & Social Media Insight | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


Via Karen Dietz
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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!
Rescooped by Jeff Domansky from Speculations and Trends
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Public Relations & Social Media Insight | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa
Jeff Domansky's insight:

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

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Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Public Relations & Social Media Insight | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

 

[A must read for storytellers and content pros - JD]


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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Public Relations & Social Media Insight | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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