Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles - The Buffer Blog

Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

Some people go to great lengths to find the best ways to share to social media.Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day.


This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Marketing, a digital agency from Youngstown, Ohio, most definitely fit this description, juggling social media management on top of web design, branding, and so much more.


Their team manages more than 100 social profiles! And they do so with some really smart workflows that help them save time and gain great results for their clients. The iM team was kind enough to sit down with us and share some of these secrets. Here’s a bit more about how they do it....

Jeff Domansky's insight:

Kevan Lee shares a story of social marketing agency iM and practical tips on how to make 100 + social profiles.

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The four key challenges of managing media convergence

The four key challenges of managing media convergence | Public Relations & Social Marketing Insight | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.


Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.


To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.


It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report....

Jeff Domansky's insight:

The four keys to media convergence are worth noting:  the consumer is in the driver seat; Digital domination; new client / supplier relationships; and results are more measurable than ever before.

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Almost a quarter of businesses don't carry out any relationship marketing: report

Almost a quarter of businesses don't carry out any relationship marketing: report | Public Relations & Social Marketing Insight | Scoop.it

Loyal customers are extremely important for businesses as constantly attracting new shoppers and converting them into customers is a costly process.


In fact data from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 shows the value of building customer relationships, as 70% of respondents agreed that “it is cheaper to retain than acquire a customer.”


Similarly, nearly half (49%) agreed that “pound for pound, we achieve better ROI by investing in relationship over acquisition marketing”.However businesses aren’t necessarily making a huge effort to retain their customers, as just 30% of companies say they are “very committed” to relationship marketing, with 22% conducting no relationship marketing at all....

Jeff Domansky's insight:

Engagement for retnsion is not just smart, it's cost-effective. Why 25% of business don't do it is a mystery and a competitive advantage for those who do.

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Why Social Commerce Is Set To Explode

Why Social Commerce Is Set To Explode | Public Relations & Social Marketing Insight | Scoop.it

Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.


Retailers and brands are therefore increasingly focusing their attention on social commerce.


But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?


In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap....

Jeff Domansky's insight:

Overall usage on social media platforms is exploding but does social media deliver ROI?

John Ambler's curator insight, August 3, 2013 7:05 PM

Thought it already had!

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A Social CEO is a Trusted CEO | Social Media Today

A Social CEO is a Trusted CEO | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave....


...CEOs and their executives ride shotgun in setting the cultural tone of the organization. Simply put, participation in social media promotes the use of social technology, which can only increase its competitive edge in adapting to technological market changes. Having a transparent and open organizational culture is imperative in establishing an effective social media strategy; it gives everyone a clear and common focus to tailor to the needs of the social consumer – a fact that escapes a lot of today’s CEOs.


BrandFog 2012 CEO Survey concerned this exact topic and reproduced some baffling results:

- 82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.

- 77% of respondents were recorded to be more likely to buy from a company whose mission and values are defined through their leaderships’ involvement in Social Media....

Jeff Domansky's insight:

So, to the authors question -- what the heck are they waiting for?

Peter Wilkinson www.peter.uk.com's curator insight, July 23, 2013 2:30 PM

The CEO needs to lead the social media business change inside the company!

Juliana M.'s curator insight, July 23, 2013 3:31 PM

My main interest is in numbers, that are shown in the article

Becky Swanson's curator insight, July 23, 2013 9:35 PM

Pastors and Executive Directors: this applies to you too!

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Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it

For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.


Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product.


The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence....

Jeff Domansky's insight:

More research (UK) that validates the impact of social media on marketing and branding.

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Why Your Business Cannot Afford To Ignore Social Media - Business 2 Community

Why Your Business Cannot Afford To Ignore Social Media - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Everyone in business should understand opportunity cost (lost opportunity cost or missed opportunity cost). If you bring this kind of analysis to bear, you will quickly see why your business cannot afford to ignore social media as part of your marketing and customer service programs. Ignoring social media results in more than one missed or lost opportunity. Each opportunity carries a cost to your company.


Before you start plugging numbers into a cost equation, understand that social media success requires three things:

1. Knowledge

2. Time (typically 6 to 12 months)

3. Involvement


Understand as well that social media marketing alone is not likely to achieve your marketing goals. Social media should be used alongside and in conjunction with a range of other online and traditional marketing tactics or activities. Finally, understand that you need to understand and know how to measure some new key performance indicators, including...

Jeff Domansky's insight:

Social media reality check and smart advice.

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Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach | Public Relations & Social Marketing Insight | Scoop.it

... Sales lift, impact, and retention are just a few of the key measurements for any return-on-objective (ROO) program. (Note: I like to use ROO instead of ROI [return on investment] because it focuses content marketers on the real objectives.)


Sometimes ROO can be determined with one metric, while other times four or five are needed to show an impact on your organization’s business goals.ROO measurements come in all shapes and sizes, and usually include multiple items to give you the complete answer to your question. The important aspect to remember is you aren’t measuring just for the sake of measurement.


The tools and tactics below are used to directly determine what a project’s objectives should be. If you keep that in mind, you’ll get your ROO. Here are a few measurement initiatives to get you started...

Jeff Domansky's insight:

Joe Pulizzi shows how to measure what matters. Great tips!

Lea Woodward's curator insight, June 22, 2013 3:14 PM

Interesting approach to measurement that provides a useful framework. Like the focus on ROO (return on ibjective) vs. the more typical ROI.

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Using The Power Of Social Media To Impact Your Company’s Sales

Using The Power Of Social Media To Impact Your Company’s Sales | Public Relations & Social Marketing Insight | Scoop.it

Is your company using the power of social media to its full potential? In both a personal and business space, social media can be used to start meaningful conversations. However, many business owners do not take the medium seriously enough to invest in it. If social media is used correctly, it could have a positive impact on a company’s sales.

 

How? Since social signals are becoming a more influential factor in determining placement in search results, using social channels properly can play a role in getting your site found more easily online. And that has positive correlation to sales. Here are three examples of methods to garner sales from multiple social media channels....

Jeff Domansky's insight:

A good look at how you can get results from Facebook, Twitter and LinkedIn.

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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | Public Relations & Social Marketing Insight | Scoop.it

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. Retailers and brands are therefore increasingly focusing their attention on social commerce. But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?

 

In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap. Here's an overview of the converging trends that promise to transform social media into a viable commerce platform....

Jeff Domansky's insight:

Success in social media comes from converting your traffic and engagement online. This report has some really valuable insight for social marketers.

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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Public Relations & Social Marketing Insight | Scoop.it

...He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO --- and likely yours, too! ...

Jeff Domansky's insight:

A good snapshot of ocial media metrics your CEO actually wants to see. Recommended reading for marketers, PR and content marketing pros.

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New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?)

New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) | Public Relations & Social Marketing Insight | Scoop.it

The newest research says 80% of marketers aren't planning to use Daily Deal sites in their upcoming campaigns Social Media Examiner has just released its annual Social Media Marketing report. It reveals some interesting data about this year’s social media marketing trends.

 

The entire report is available for download here, but I’d like to highlight some of the report’s most surprising and significant points. In a survey of 3,025 marketers, the study determined the following:

- The use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% in 2013. De.licio.us, DIGG, Friendfeed, etc., are rapidly falling in favor where marketers are concerned. (According to ebizMBA, the most popular bookmarking sites are currently Twitter, Pinterest, Reddit and StumbleUpon.)

- Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline.

- Respondents with more than 5 years experience are far more likely to use LinkedIn LNKD

- 1.43% than the average respondent (92% vs. 70%)....

Jeff Domansky's insight:

Valuable research for marketers.

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Survey: Small Businesses Prefer Social Media Marketing | Business 2 Community

Survey: Small Businesses Prefer Social Media Marketing | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Small businesses prefer to conduct their marketing efforts on social networking sites over location-based marketing, according to a May 8 article by Fox News. Given the word-of-mouth nature and sharing features of sites such as Facebook, YouTube, Twitter, and Pinterest, 97 percent of business owners said that they use these platforms to promote their businesses.

 

Only 17 percent of businesses say they utilize location-based ads, such as Foursquare, in promoting their products and services. Additionally, 66 percent of small business owners are optimizing their website for mobile platforms, reflecting an evolving use of the web and social sites. Just 34 percent of business owners say they have no desire to use social media in the future. Many believe that they don’t have a demand from customers to utilize such platforms....

 

Most important, 61 percent of small business got no return on investment...

Jeff Domansky's insight:

For me the BIG question is what are the 39% that are getting ROI doing right? And how can we utilize that learning for better results?

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Social Business is not Dead: New charts and data reveal the real evolution of social businesses - Brian Solis

Social Business is not Dead: New charts and data reveal the real evolution of social businesses - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s strong merit to the discussions of course, especially those I’ve hosted (be sure to read the comments). But as an analyst tracking the evolution of social businesses and equally the cause and effect of digital transformation overall, I’m learning that the most advanced organizations see social not as a technology movement but instead one of culture and philosophy. Openness, collaboration, transparency, communication…these aren’t buzz words. Among those leading change, these words represent a way of business and it all starts with vision and the ability to see how relationships and experiences with customers and employees can improve or accomplish new and greater goals.


Along the way, I’ve also learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t whatever the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the affect that social media, mobile, and other forms of disruptive technologies have on customer behavior. Whether it’s B2B, B2C, B2B2C, or whatever model you prefer, as long as we’re talking about connected human beings, you can bet that social and digital in general are influencing discovery, decision-making, and impressions in every moment of truth.

Jeff Domansky's insight:

Good read from Brian Solis.

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Study: B2B marketers see value in social but no sales

Study: B2B marketers see value in social but no sales | Public Relations & Social Marketing Insight | Scoop.it

A new study from eMarketing discusses a frustrating dynamic of social media marketing: high perceived value but without sales to substantiate the perception...... Just as the coffee is for closers, the demographics and size of this study are for subscribers only. What we do know is that it was a survey conducted at least in part of digital marketers in very large firms (SAP, Xerox and Adobe are mentioned).Here are two of their most pointed observations:“social has become a primary lead generation tactic for B2B marketers”” B2Bs still haven’t found a proven formula for exactly how social helps close a sale”...

Jeff Domansky's insight:

Where's the ROI on social media?

Hein Holthuizen's curator insight, September 1, 2013 6:45 AM

probably it is more B2C market

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Today's Most Innovative Company: Datalogix Shows How Promoted Tweets Make Us Buy Stuff

Today's Most Innovative Company: Datalogix Shows How Promoted Tweets Make Us Buy Stuff | Public Relations & Social Marketing Insight | Scoop.it

Do the Promoted Tweets and Sponsored Facebook Posts we see online really influence what we purchase when we sign off and head to the store? Datalogix, the data giant that tracks more than $1 trillion in consumer spending, is finding the answers for Twitter and Facebook.


Through a new advertising metric Twitter is calling "offline sales impact," it has been working with Datalogix to find out how brands' tweets--essentially miniature online ads--impact their offline sales.In preliminary studies with 35 brands, Datalogix found Twitter users who were exposed to a brand's tweets purchased more than users who didn't interact with a brand's tweets at all, regardless of whether they were Promoted Tweets or organic. Datalogix also found users who both followed a brand's Twitter account and were exposed to that brand's Promoted Tweets made nearly 30% more offline purchases.

Jeff Domansky's insight:

Proof positive. Social media sells.

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Does Social Media Have Real Value? - Business 2 Community

Does Social Media Have Real Value? - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

The ongoing debate about the value of social media engagement remains unresolved. However efforts have been made to assess the value of social media as “earned media” and to assess the ROI of social media marketing. After applying these recent calculations to our business and to our clients’ businesses, we find the assessments reasonable. At the very least, these calculations create a starting point for analysis of individual business results. ...

Jeff Domansky's insight:

Research encouraging and getting better at highlighting social media ROI.

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MediaPost Publications Forrester: Healthy Brands Are 'TRUE'

MediaPost Publications Forrester: Healthy Brands Are 'TRUE' | Public Relations & Social Marketing Insight | Scoop.it

The best overall brands in health and beauty, and food and beverage categories are Crest, Gillette, and Dove; and Kellogg, Heinz, and Kraft, respectively, according to a pair of new Forrester rankings based on online surveys this year of 4,500 adults. The Boston-based market research firm argues that brand health comes from the extent to which it is trusted, remarkable, unmistakable, and essential. If you turn that into an acronym, you get Forrester's TRUE formula for brand equity....

Jeff Domansky's insight:

Forrester research adds insight into what makes healthy brands successful online. In a word, it's the trust factor.

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Five Online Marketing Metrics You Should Monitor Every Day | Marketing Profs

Five Online Marketing Metrics You Should Monitor Every Day | Marketing Profs | Public Relations & Social Marketing Insight | Scoop.it

Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....

Jeff Domansky's insight:

Really practical tips to help you monitor the things that matter in terms of online marketing ROI.

Sarah Bivens-PR's curator insight, July 11, 2013 12:15 PM

This is a great article to read for anyone involved in any part of the marketing field. Not only does it give the five online metrics important to monitor when having a company website or blog, it explains why these metrics are necessary to take into consideration. The author explains the need to focus on how engaging one's articles or blogs are by how often guests return to the site, how often viewers become customers, how much guests click around to different parts of the site and more. 

 

This article goes right along with my current internship. I deal with product descriptions and write blogs for my company. It has made me aware that I am not just writing this description or blog because my boss tells me to, but rather to engage our potential customers by making them love our site and want to come back again. 

Chris Agro's curator insight, July 12, 2013 9:43 AM

Never before has there been so much data accessible to marketers and website designers. The key is to understand what the important metrics are, what they are telling you and then taking the initiative to act and monitor the results. This article does a good job of highlighting some key website meterics and what to do about the results. 

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5 Answers Every CEO Should Want to Know | CustomerThink

5 Answers Every CEO Should Want to Know | CustomerThink | Public Relations & Social Marketing Insight | Scoop.it

The perennial cry from CEOs around the globe is that they are focused on their customers. It’s their A-#1 mission. Everything emanates from understanding what customers need and want, and then delivering on it.


However, without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets. Guerrilla metrics give leadership five questions for commanding customer accountability inside their organizations.

- Create a cultural shift to make customers the asset of the business.

- Supply leaders with a platform to stand behind and reinforce.

- Establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda.

- Are a potent first step to kick-start or reenergize a faltering customer ‘focus.’...

Jeff Domansky's insight:

Here's what CEOs want to know from you and your marketing campaigns.

Dale Ader's curator insight, June 22, 2013 8:58 AM

The leadership think tank!

David Keuning's curator insight, June 28, 2013 1:16 PM

They say that creating the *right* KPI is an art.  And they also say that if you create the wrong KPI you can do your business more harm than good.  Asking your organization these five questions will point you down the path of finding the RIGHT KPI. 

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13 Questions That Will Lead You To Your Perfect Marketing Strategy

13 Questions That Will Lead You To Your Perfect Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it

Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting....


... A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer. If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model....

Jeff Domansky's insight:

Before you start marketing planning and spending, look over these 13 Qs. It may save you huge time and money.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Public Relations & Social Marketing Insight | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!

 

... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.

 

When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....

Jeff Domansky's insight:

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Stephanie Katcher's curator insight, June 6, 2013 9:32 AM

While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0.  The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 

William Hanna's curator insight, June 6, 2013 11:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Alwin Samayoa's curator insight, July 18, 2013 1:17 PM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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10 Must Have Social Media Tools For Small Businesses | Business 2 Community

10 Must Have Social Media Tools For Small Businesses | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

If you run a small business, one thing that you probably don’t have a lot of- is time. You don’t want to spend a huge amount of time learning how to find and learn how to use the best tools to achieve your goals. Since my business is social media and web development I actually enjoy researching the best tools and have developed a portfolio of great tools and a workflow that works well for me.

 

In this article I list the main tools I would recommend to most small businesses. Of course every situation is unique so I do recommend tailoring a system that works for you...

Jeff Domansky's insight:

These social media tools can be very helpful to small business efficiency in using social media. Several tools you may not be familiar with and worth exploring.

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10 Websites That Will Improve Your Conversion Optimization

10 Websites That Will Improve Your Conversion Optimization | Public Relations & Social Marketing Insight | Scoop.it

Imagine if you had a best friend who knew everything. That would be so helpful right? Well you kind of do, thanks to Facebook.

 

All you have to do is find a Facebook group related to your question and then ask. And that is exactly what I did yesterday when searching for help with increasing conversions.

 

The only thing industry bloggers ever talk about is traffic. It’s super important, I get that. But what if, instead of focusing even more time on more traffic, why not increasing conversions?

Jeff Domansky's curator insight, May 29, 2013 11:51 PM

Just a great resource for optimizing results from social marketing.

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Measuring Social Media ROI: Companies Emphasize Voice Metrics

Measuring Social Media ROI: Companies Emphasize Voice Metrics | Public Relations & Social Marketing Insight | Scoop.it

Valuable measurement perspectives and advice. The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their exit and voice behaviors. Instead of simply “quitting” a product, Hirschman urged customers to voice their complaints so companies could improve and learn. Hirschman would be a happy camper these days because social media puts a megaphone on the voice of the customer.

 

Results from The CMO Survey® show that companies, in turn, are also starting to see the value of emphasizing voice-based metrics. The CMO Survey® investigated which metrics companies are using to measure the impact of social media investments. In August 2010 and then again in February 2013, top marketers were asked to share which metrics they use to evaluate social media.

 

Looking across the results, we can see which metrics companies most often use. The survey did not, however, ask respondents to rank or rate each metric in terms of importance....

Jeff Domansky's insight:

Listening to the "voice" of the consumer can be a valuable tool for social marketing pros. 

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