Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Landing Page Social Proof Sells & How to Use It Effectively | Instapage

Why Landing Page Social Proof Sells & How to Use It Effectively | Instapage | Public Relations & Social Marketing Insight | Scoop.it

According to a report from Nielsen, 70% of people will trust a review from someone they’ve never even met. Consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brands they use.


Most consumers are researching products and services before they even engage with your business.


The power of social proof is undeniable, and it could be the key to optimizing your next marketing campaign....

Jeff Domansky's insight:

Is your page as convincing as it could be? Learn how to use landing page social proof and make your page even more persuasive to visitors.

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The 2 Types of Reviews and Why Your Business Needs Both

The 2 Types of Reviews and Why Your Business Needs Both | Public Relations & Social Marketing Insight | Scoop.it

Consumers often use mobile search at the beginning of their purchase funnel, and Google serves up reviews right at the top of the results for local searches of this type.


For example, this Google search for “brewery” prominently returns a map, plus ratings/reviews for breweries in my area. A specific search for “Upland Brewery” (my local favorite, owned by my friend Doug Dayhoff, who recently startedan entrepreneurship blog) shows that of the ten first-page results returned by Google, six of them include ratings/reviews: Google, Facebook, Yelp, TripAdvisor, Zomato, and Beer Advocate.


These are third-party reviews, residing on sites we don’t own or control. People believe in the veracity and accuracy of that content. In fact, 80% of Americans trust at least some ratings and reviews as much as they trust recommendations from friends and family members....

Jeff Domansky's insight:

Jay Baer on the differences between third- and first-party reviews, and how to get more reviews from customers, the right way.

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Strategies for Securing Ratings and Reviews - Honestly

Strategies for Securing Ratings and Reviews - Honestly | Public Relations & Social Marketing Insight | Scoop.it

... because fake reviews are not only immoral -- but also illegal

It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their experience with our service and product. Unfortunately, waiting for a natural regular inflow of customer reviews is a "plan" that will often bring rather disappointing results.

The thing is You Need a Strategy. A strategy that is better than the one already adopted by your strong competitors. A strategy that will turn your customers into your private brand advocates. It will not take overnight to plan it and execute it but it will make a difference in the long run.

Having your own Review Gathering Strategy is important. So, if you are clueless of how your business could benefit from it, you've finally found out the reason why you suck at securing customer reviews, now you only need to work your way around it....

Jeff Domansky's insight:

Good reviews can make a big difference to small business and these tips will help you get get customers to give you a boost.

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Report: Awareness Trumped By Other Factors When Consumers Rate Brands

Report: Awareness Trumped By Other Factors When Consumers Rate Brands | Public Relations & Social Marketing Insight | Scoop.it

Interpublic’s Hill Holliday is out with a new brand research study, the Brand Edge Index, that takes a deep dive into various product categories and ranks top brands based on proprietary surveys.


The first installment looks at the home appliance category and rates brands in six subsets: vacuums, dishwashers, washer machines, ranges, refrigerators, and grills. The rankings are based on 5,600 survey respondents who assessed 45 brands.


Top-ranked brands included Dyson (vacuums), Bosch (dishwashers), Samsung (both washing machines and refrigerators), and Weber (grills).


The report found that niche brands and disruptive brands frequently outrank longstanding first-to-market brands. Awareness doesn’t always lead to preference or advantage. In part, that’s explained by the survey finding that reliability is the most important attribute for home appliance brands....

Jeff Domansky's insight:

Awareness is not always the biggest factor driving consumers. Some ad and PR people will be crying. ;-)

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New Study Identifies Keys to Success on Amazon for Retailers

New Study Identifies Keys to Success on Amazon for Retailers | Public Relations & Social Marketing Insight | Scoop.it

One of the most important questions for retailers on platforms with high amounts of competition is: "What makes shoppers choose one vendor over another?" There are, of course, obvious considerations like price. But on sites like Amazon or eBay, there are often many retailers with similar prices.

 

Feedvisor recently a study which identifies factors consumers use to determine which Amazon seller they will use buy from.

 

According to Feedvisor's new Amazon User Study 2016, ratings are they key. From product rating to seller ratings, these scores play a huge role in determining which sellers consumers trust. The study found that nearly nine out of 10 (87 percent) shoppers on Amazon 'always/sometimes' check seller ratings before buying.

 

The rating of the product is even more important. With so many sellers with poorly made or knock-off merchandise on the web, it's important for consumers to feel secure that the items they buy will meet their expectations. According to the study, also found that most (92 percent) won't make a purchase for a product with fewer than 3 stars....

Jeff Domansky's insight:

Reviews matter to online consumers.

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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Public Relations & Social Marketing Insight | Scoop.it

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....

Jeff Domansky's insight:

Five examples of how industries use customer reviews to build business.

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