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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Market research index: PR tactic to help make money | Public relations and managing reputation

Market research index: PR tactic to help make money | Public relations and managing reputation | Public Relations & Social Media Insight | Scoop.it

A tried, tested and proven means of generating compelling content, securing consistent quality media coverage and enhancing organisational reputation is creating a research-based index – featuring headline grabbing statistics and insights – then providing expert insight on the findings.

 

The research can be market research, where a specific group of people are questioned on an aspect of their knowledge, opinions or behaviour, or it can investigate phenomena which already has underpinning data in existence. The latter might include the behaviour of mining shares from Australian-based companies over a period of time, factors which are impacting on home lending or the population movements and trends within a specific country.

 

For the best possible credibility, an organisation would commission a 3rd party to undertake the research (the 3rd party can be paid, but it must be a reputable 3rd party), so as to make it known the findings were generated without bias or to meet the commissioning organisation’s preferences....

Jeff Domansky's insight:

Here's some thoughts on how to turn research into a marketable product as well as a reputation enhancer.

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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Public Relations & Social Media Insight | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A must-read for storytellers who need an ROI ~ Jeff]


Via Karen Dietz
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Sandra V. Barbosa's comment, November 5, 2012 7:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.
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12 Content Research Tools You Should Be Using | MarketingLand

12 Content Research Tools You Should Be Using | MarketingLand | Public Relations & Social Media Insight | Scoop.it
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

 

When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research.

 

But don’t let the sheer number of tools available drive you into analysis paralysis. Remember, this is an idea generation strategy, so try them all, pick a few favorites and make this a part your continuous content research and planning. Here are twelve you should be using if you aren’t already...

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Gallup is very upset at Nate Silver | Salon

Gallup is very upset at Nate Silver | Salon | Public Relations & Social Media Insight | Scoop.it
The polling firm complains operations like FiveThirtyEight could spoil polling for everyone...

 

Did Gallup just blame Nate Silver for ruining the art and science of polling?

 

You don’t have to read too far between the lines of a statement from Gallup’s editor in chief, Frank Newport, published on Friday, to get that impression.

 

Newport first attempts the formidable task of defending Gallup’s polling accuracy during the 2012 campaign. Perhaps he was anticipating Silver’s Saturday column, which labeled Gallup the most inaccurate pollster of all the firms that measured voter sentiment this year. But Silver was hardly alone in wondering why Gallup regularly reported numbers much more favorable to Romney than anyone else in 2012. We deserve an explanation a little less lame than Newport’s: what’s the big fuss? Gallup wasn’t really off by that much....

 

[Suck it up Gallup and do a better job. ~ Jeff]

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Predicting what topics will trend on Twitter | MIT News Office

Predicting what topics will trend on Twitter | MIT News Office | Public Relations & Social Media Insight | Scoop.it
A new algorithm predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.

 

Twitter’s home page features a regularly updated list of topics that are “trending,” meaning that tweets about them have suddenly exploded in volume. A position on the list is highly coveted as a source of free publicity, but the selection of topics is automatic, based on a proprietary algorithm that factors in both the number of tweets and recent increases in that number.

 

At the Interdisciplinary Workshop on Information and Decision in Social Networks at MIT in November, Associate Professor Devavrat Shah and his student, Stanislav Nikolov, will present a new algorithm that can, with 95 percent accuracy, predict which topics will trend an average of an hour and a half before Twitter’s algorithm puts them on the list — and sometimes as much as four or five hours before....

 

[Interesting predictive tool in development at MIT ~ Jeff]

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Only 1 out of 4 B2B Companies Track and Follow up on Social Media | Corporate Eye

Only 1 out of 4 B2B Companies Track and Follow up on Social Media | Corporate Eye | Public Relations & Social Media Insight | Scoop.it
Learn how few B2B and B2C companies around the world track and follow up on consumer social media content and conversations.

 

The good news is that B2C companies are catching on to the importance of tracking and following up on consumer conversations about their brands across the social web. The bad news is that not enough of them are doing it yet. The worse news is that the numbers are even lower for B2B companies.


In a recent survey of 1,000 B2B and B2C companies, eMarketer reports that Satmetrix learned 17% of B2C companies don’t track what consumers say about their brands on the social web, nor do they follow up on that feedback. Of B2B companies, 47% do not track or follow up on social media comments about their brands...

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