As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.
...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.
What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:
- They continually update users on industry news.
- They release new and engaging content tailored to specific audiences.
- They add their voice to relevant conversations that their audiences care about....