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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity'

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity' | Public Relations & Social Media Insight | Scoop.it

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week.

At issue was a blog post from media relations strategy evp Lisa Kovitz, who said the suicide of comedian Robin Williams created a PR opportunity for groups advocating for better treatment of mental illness. 

"As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation," she wrote. "His death yesterday created a carpe diem moment for mental health professionals and those people who have suffered with depression and want to make a point about the condition and the system that treats it."

While she certainly has a point about such a high-profile tragedy bringing mental health and depression into the spotlight, quite a few readers found the post to be in poor taste....

Jeff Domansky's insight:

How a careless comment can create bad PR, even for one of the world's biggest PR firms. Not very sensitive.

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Pauline Durand's curator insight, August 15, 3:33 AM

It is regretable...

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Most People Will Pay More Money For Products From Socially Responsible Companies

Most People Will Pay More Money For Products From Socially Responsible Companies | Public Relations & Social Media Insight | Scoop.it

The Nielsen Global Survey on Corporate Social Responsibility, a survey of 30,000 people in 60 countries, found that 55% of respondents are willing to shell out more money for socially responsible products--but the numbers vary depending on the region.


In Asia-Pacific, 64% of consumers are willing to pay more. The numbers are similar in Latin America and the Middle East/Africa, but in North America, the percentage drops to 42%. Just 40% of Europeans report that they would pay extra.Asia-Pacific respondents are also more likely to consider purchase decisions based on packaging (specifically, whether a brand says that's socially and environmentally responsible). Again, Europeans and North Americans are least likely to do this.


Millennials are most likely to pay extra, check product packaging, and work for companies that they perceive to be sustainable, according to the survey....

Jeff Domansky's insight:

Across the world, people are willing to pay extra for products and services that they believe come from companies committed to making positive social and environmental change. Lots of food for thought for marketers, PR and corporate social responsibility professionals.

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Geert Stox's curator insight, June 29, 3:35 PM

Finally the world is changing...

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The Silver Linings of Social Media Mistakes

The Silver Linings of Social Media Mistakes | Public Relations & Social Media Insight | Scoop.it

The more you start restraining yourself on social media or on any platform while marketing a brand, the more breaking out of those restraints feels like an insurmountable endeavor.


Regretting mistakes may just pave a way to the doom of your business, and everlasting regret is one territory you don't want to explore.So, here's a look at the silver linings of mistakes made in social media....

Jeff Domansky's insight:

Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they happen.

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Corporate Reputations Hit Highest Levels Since the Great Recession | Nielsen

Corporate Reputations Hit Highest Levels Since the Great Recession | Nielsen | Public Relations & Social Media Insight | Scoop.it

While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy—or not buy—a company’s products. In the U.S., that role is growing, as Americans are steadily learning more about companies before they do business with them.


According to the 2014 Harris Poll Reputation Quotient™ (RQ™) report, 56 percent of Americans actively investigate corporate behavior before they open their wallets. That figure is climbing, as this year’s figure is up 6 percent from 2012. And these information seekers aren’t just learning for their own benefit. This group actively shares what it learns and seeks to influence others in the process.


Consumer sentiment about the myriad of dimensions that make up corporate reputation isn’t an easy thing to gauge, but it’s certainly something for all companies to be aware of—and influence. But it’s not simply enough to know what people think about a company or brand. After all, if consumers are turned off by a particular company, they’re certainly not going to buy its products. The good news, however, is that Americans view corporate America more positively today than they have in recent history....

Jeff Domansky's insight:

Reputation rising - welcome relief for corporate PR strategists.

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FTC busts ADT for using bloggers to lie to you. The punishment is excellent | Andy Sernovitz

FTC busts ADT for using bloggers to lie to you. The punishment is excellent | Andy Sernovitz | Public Relations & Social Media Insight | Scoop.it

The FTC announced on Thursday that it has caught ADT paying bloggers for endorsements (on blogs as well as national TV/radio) and not disclosing it.


Folks, the rules and the law on social media ethics are clear, as I’ve been sharing for years.More here.


In addition to ending the program, ADT will now be required to get a signed confirmation that a blogger has reviewed and understands their disclosure requirements — from every blogger they work with, for the next 20 years.


How awesome of a punishment is that?

Jeff Domansky's insight:

The FTC gets serious about enforcing social media ethics and disclosure.

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Florida Teen's Facebook Post Costs Dad $80K | MediaPost

Florida Teen's Facebook Post Costs Dad $80K | MediaPost | Public Relations & Social Media Insight | Scoop.it

Here’s another one for the bulging “Kids Are Dumb” file: it seems a Florida teenager has cost her father an $80,000 legal settlement with a single, profoundly ill-advised Facebook post.
 
Patrick Snay, 69, had served as headmaster at a Miami private school called Gulliver Preparatory School until 2010, when his contract wasn’t renewed. Snay sued Gulliver for age discrimination, and in November 2011, the school settled out of court with an agreement to pay Snay $80,000 in damages, $10,000 in back pay, and $60,000 in legal fees. As is often the case, one of the conditions of the settlement was confidentiality, with Snay and his wife promising not to tell anyone about the existence or terms of the deal.
 
However Snay did tell his daughter Dana, a former student at the school, who now boasted to her 1,200 closest friends on Facebook: “Mama and Papa Snay won the case against Gulliver. Gulliver is now officially paying for my vacation to Europe this summer. SUCK IT.” Gulliver alumni saw the posts and alerted the school’s lawyers, who promptly informed Snay senior the deal was off. He had obviously violated the confidentiality clause....

Jeff Domansky's insight:

In the land of silly social media, a cautionary crisis management lesson. This just in...

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6 Ways to Build Trust with Social Media

6 Ways to Build Trust with Social Media | Public Relations & Social Media Insight | Scoop.it

These six goals can be game changers for businesses and are all attributes that can be reinforced through the strategic use of social media.


One of the most valuable aspects of a solid social media engagement strategy and online presence is having the ability to build trust with consumers.


We have been writing a lot about that recently, whether its in the financial industry, the world of healthcare, or any vertical for that matter.  


Authenticity is key, and social media tools and platforms can help companies make authentic connections with their customers if they are used in the right way.


The 2014 Edelman Trust Barometer (from their annual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust....

Jeff Domansky's insight:

Integrity and engagement are critical qualities for trust building.

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Dev's curator insight, January 27, 1:51 AM

Good Read

Fiona McGrath's curator insight, August 20, 4:02 AM

How to use authenticity to increase your business and in turn increase your profit. Practical ways for businesses to follow.

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How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | Public Relations & Social Media Insight | Scoop.it

...By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.


By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....

Jeff Domansky's insight:

Social cred or socially awkward? A thoughtful post that raises some interesting questions about social influence, twerking or not.

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Ali Anani's curator insight, September 5, 2013 9:21 PM

Scores that are not

Chris Decroix's curator insight, September 9, 2013 12:26 AM

Measuring social influence isn't all about popularity on social networks...

Stephen Dale's curator insight, September 9, 2013 1:11 AM

This quote from the article says it all for me:

 

It’s not the size of the influencer’s audience that matters, or even how/if the influencer talks about your brand. What matters is how others react to what the influencer says about your brand.

 

Another example of how we get misled by not understanding the meaning of numbers - e.g. a high Klout/Peerindex/Kred score.  

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What’s Your Brand Worth?

What’s Your Brand Worth? | Public Relations & Social Media Insight | Scoop.it

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.


It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....

Jeff Domansky's insight:
Great look at the value of brand and reputation.
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Calvin Henton's curator insight, August 20, 2013 5:34 PM

I think getting a good brand to your name/company is so important. I think that this is really the only true difference between your coffee shop and the coffee shop around the corner or that soap over this soap. The coffee may be exactly the same and the cafe have the exact same menu, however the brand is what will bring the consumer in and keep them coming back. Just like Starbucks, in my opinion the coffee it self is actually pretty rubbish same goes for the food (also over priced) compered with most cafes in auckland there are hundreds of nice and better options, yet I will still go there over the next door cafe purely because of the brand.

 I also think this is where it is going to become a lot harder for companies and products to create this brand when they have to rely solely on digital media to do so. As I beleve the strongest brands are formed thru a tactile encounter with the product by actually going into the shop or business and experiencing it for your self. This becomes much harder when it is only on a screen with a million other distraction as well as sitting anywhere doing so in a very uncontrolled environment. 
Nicole Jones de Rooy's comment, August 21, 2013 3:12 AM
Thanks for your insight - interestingly I have just asked scoopit folk about why there can be scoopit pages with the same name. Are we not in a sense branding our name with the content that we curate. Would be good to hear other opinions on this.
Alexandra Sinclair's comment, August 21, 2013 4:43 PM
Stop going to Starbucks Calvin... have you seen the stains on the couches???
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About Me social profiler tool | Creative Agency Secrets

About Me social profiler tool | Creative Agency Secrets | Public Relations & Social Media Insight | Scoop.it

Integrate your online profiles from social platforms into a single summary page using About Me.We’ve all got accounts on heaps of different social sites – here’s one that pulls together your wide range of accounts into a single page that is all “About Me“. Which is coincidently the name of the service. Tony Conrad – Founder of About Me Its service is a single page summary of your desired public profile, plus links to other places online where people can connect to you. Using a simple templated layout with strong graphics and use of imagery and customisable background colours, its easy to set up and create an unique, professional-looking page....

Jeff Domansky's insight:

Don't forget About Me. It's a great way to coordinate and integrate your various social media profiles for easier search and presentation.

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8 of the Biggest Marketing Faux Pas of All Time

8 of the Biggest Marketing Faux Pas of All Time | Public Relations & Social Media Insight | Scoop.it

...What happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history as the biggest marketing mistakes of our time. It's hard to move on when you're being cited as the example of what not to do, huh? We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself....

Jeff Domansky's insight:

Enjoy reading through some of the worst marketing mistakes big brands have made. Classic PR fails at that too...

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What You Need to Know About That Bloomberg News Snooping Scandal

What You Need to Know About That Bloomberg News Snooping Scandal | Public Relations & Social Media Insight | Scoop.it

Simon Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being. Remember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry? Oh, right, that pretty much just happened. But conveniently for Bloomberg, a bigger journalism-related scandal -- the revelation that the Justice Department was spying on the Associated Press (a story that will haunt the Obama administration forever) -- broke, overshadowing the Bloomberg scandal.

 

You may have missed Bloomberg News Editor-in-Chief Matthew Winkler's admission and apology, titled "Holding Ourselves Accountable," that was published in the dead of the night last Monday -- at 12:11 a.m. ET. In it, he owned up to the fact that Bloomberg News reporters had access to "limited client information" for Bloomberg's financial-data-terminal business, a sibling division of the Bloomberg empire that serves more than 300,000 subscribers on Wall Street and beyond....

Jeff Domansky's insight:

Accountability? Not so much.

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When a Successful Company Shrinks its Workforce | Harvard Business Review

When a Successful Company Shrinks its Workforce | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

United Technologies is at the top of its game but recently announced big layoffs. Is this the new normal?...

 

... This growth was accomplished, however, without expanding its workforce much at all, and now UT believes it can continue to grow as it wants to while actually shrinking its employee base. It's planning to lay off 3000 workers this year, after shedding 4000 last year. Now, is this really anything new? After all, output has been going up and employment simultaneously going down in manufacturing around the world for several years now, and UTC is a big manufacturer.

 

But two things strike me as potentially novel here. First, the company does a lot more than just make things in factories. As its website says, "United Technologies... is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries." Servicing elevators, security systems, and so on, in other words, is a big part of what UTC does, and services have historically been very labor-intensive. That could be changing....

Jeff Domansky's insight:

If this is a trend, it's both baffling and concerning. In addition to the need to rewrite the social contract, how can you communicate this situation without a reputation hit?

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Thought Leadership in the Social Age

Thought Leadership in the Social Age | Public Relations & Social Media Insight | Scoop.it

Social media thought leadership requires both direct and indirect tactics. Using your own social media channels is your direct reach. It is limited by the quality and size of your audiences on each of the social networks you use and how attentive your audiences are to your posts. You can improve attentiveness by being interesting, engaging and useful, but there are limits to what you can do with direct outreach here.


It is via indirect channels that you truly become a thought leader. When people share your posts with their networks, when they seek you out for answers to their questions and when they start talking about your ideas without even mentioning you, that is what thought leadership has become. 


When the press retweet you; when experts and policymakers follow you and incorporate your ideas into their work; when these things happen to you, you are a thought leader....

Jeff Domansky's insight:

Here's a look at what thought leadership looks like in the social media age.

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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | Public Relations & Social Media Insight | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....

Jeff Domansky's insight:

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

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Terry Corby's curator insight, June 20, 6:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 8:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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Why Amazon And Coca-Cola Have The Best Corporate Reputations | Fast Company

Why Amazon And Coca-Cola Have The Best Corporate Reputations | Fast Company | Public Relations & Social Media Insight | Scoop.it
What goes into a good company reputation? Consistency. But having vision, and appealing to emotions, don't hurt either.


...“A company’s reputation is created through committed behaviors,” says Robert Fronk, senior vice president of Nielsen Reputation Management and Public Affairs. “It’s not something you do once," he explains.


Six in ten consumers decide not to do business with a company based on something they learned about its conduct, the study found. The companies that rank highest--including Amazon, Coca-Cola, and Whole Foods--offer transparency, honest communication, and a proactive and focused approach. Fronk says reputation is formed by six dimensions that influence consumer behavior:...

Jeff Domansky's insight:

Lots of insight into corporate reputation and its six dimensions: emotional appeal; financial performance; products and services; social responsibility; vision and leadership; and workplace environment.

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The Complete A to Z Guide to Personal Branding [Infographic]

The Complete A to Z Guide to Personal Branding [Infographic] | Public Relations & Social Media Insight | Scoop.it

If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value.


...To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to Z Guide to Personal Branding" (see the infographic) — to help people and companies dive into the wonderful world of personal branding....

Jeff Domansky's insight:

Great guide and infographic about personal branding.

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Erica Huynh's curator insight, August 18, 8:42 PM

An A to Z guide for personal branding. How cool is that! 

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How Long Do Consumers Hold a Grudge after a Bad Customer Experience?

How Long Do Consumers Hold a Grudge after a Bad Customer Experience? | Public Relations & Social Media Insight | Scoop.it
Thunderhead has just published a report that delivers the results of a survey that it took to try and discover how long a customer takes to recover brand loyalty after a single bad customer experience. The top level findings indicate that consumers can take up to a year to reach the same level of brand loyalty, once they have experience a single bad interaction with a company....
Jeff Domansky's insight:
Not to mention the dozens of friends, family and others that get told about the bad experience.
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Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | Public Relations & Social Media Insight | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.


"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."


Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...

Jeff Domansky's insight:

What reasonable CEO would respond in such a mean-spirited way to a young student looking for a job? Obviously, on LinkedIn all she had to do was delete the request. To go farther was just incomprehensible. As reported later in the story this was not the first instance her insensitivity. What a tinpot despot!

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Mark E. Deschaine, PhD's curator insight, March 1, 4:22 AM

It's easy for mistakes to go viral.

Vicky Dobbin's curator insight, March 1, 9:54 AM

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

aanve's curator insight, March 1, 7:07 PM

www.aanve.com

 

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5 Ways For Purposeful Brands To Stand Out

5 Ways For Purposeful Brands To Stand Out | Public Relations & Social Media Insight | Scoop.it

Everyone has a CSR plan but not everyone does it in a way that is meaningful to consumers or is good at telling people about it.


What’s the difference between a brand with purpose and a purpose-driven brand? Sounds like a subtle nuance, but according to new research, the distinction is proving ever more important, especially in an era where consumers remain skeptical and business leaders expect corporate values to translate into tangible returns.


As Edelman’s recent brandshare and Trust Barometer studies reveal, when it comes to purpose, there is a widening gap between what people expect and what many brands and organizations deliver. While 92% of consumers want to do business with companies that share their values, only 14% have faith in business or believe that brands engage them well. Additionally, 40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.


40% OF CONSUMERS DON’T THINK BRANDS ARE DOING ENOUGH TO DEMONSTRATE THEIR BELIEFS IN HELPING THE WORLD.


The Reputation Institute reveals similar findings. The

institute’s 2013 survey shows that while 73% percent of consumers are willing to recommend companies that stand for something meaningful, only 5% believe that companies actually deliver on their promises....

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Yelp Gets Serious about Reviews - 'Net Features - Website Magazine

Yelp Gets Serious about Reviews - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices.


Most of these visitors also take a gander at the consumer reviews left on business pages. After all, user-generated content has proven to be a big influencer in consumers’ purchasing decisions. For this reason, Yelp is expanding its review functionality to mobile devices and heating up its battle against fraudulent reviews....

Jeff Domansky's insight:

Yelp ups the ante and it's important to keep an eye on it for potential negative and positive reviews.

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Brands Mess Up in Social Media | Digiday

Brands Mess Up in Social Media | Digiday | Public Relations & Social Media Insight | Scoop.it

Domino's and Bank of America show that having humans handling social media doesn't mean they'll act human.


Last week, Domino’s stepped in it on Facebook. A customer took to the brand’s Facebook page to compliment the chain, which then responded with a rote “Sorry for your bad experience” response. Digiday, along with others, covered the snafu, which appeared to point out the perils of relying on automated responses in social media.


And yet the error was actually a mistake made by a human, according to Domino’s. In much the same way as Bank of America screwed up last month by having a social media team sounding a lot like robots, a Domino’s employee mistook the compliment for a complaint. The employee then, it would appear, gave the default response for social media complaints. Domino’s, to its credit, tried to regain its footing by taking it in stride. The rub with brands in social media is that they’ll need humans, who are prone to make mistakes....

Jeff Domansky's insight:

Several recent good case studies on social media missteps, why automation work and how humans still need to engage properly.

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Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Public Relations & Social Media Insight | Scoop.it

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value...


According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey Monkey experiment led by your summer intern (no offense to hard-working summer interns).


Tellabs happens to do original research well. Really well. And George Stenitzer, CMO of Tellabs, did not disappoint when we asked him to talk about Tellabs’ success using original, robust original research as part of its thought leadership strategy....

Jeff Domansky's insight:

This is an excellent post about building thought leadership. George Stenitzer's concept of thought-provoking content really resonates and should be the foundation for every thought leadership and curation strategy. Excellent read!

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13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Media Insight | Scoop.it

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

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PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me

PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me | Public Relations & Social Media Insight | Scoop.it

... There's something more current, like the GOP hiring a PR strategist to educate America that it is not the "stupid party." Perhaps you remember the infamous case study of "Big Tobacco" hiring top-dog lobbyists to tell Congress that smoking doesn't kill people...stupid people jonesin' for a cigarette kill themselves.

 

And now there's this, brought to us by the National Confectioners' Association. This is the proud D.C.-based organization that is breaking open its big piggy bank to the tune of $2 million (put your pinky up to your mouth when you say that) to tell D.C. — wait for it — that candy doesn't make you fat. ...

Jeff Domansky's insight:

Let the BS begin with this ill-conceived public affairs program. 

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