Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week.
At issue was a blog post from media relations strategy evp Lisa Kovitz, who said the suicide of comedian Robin Williams created a PR opportunity for groups advocating for better treatment of mental illness.
"As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation," she wrote. "His death yesterday created a carpe diem moment for mental health professionals and those people who have suffered with depression and want to make a point about the condition and the system that treats it."
While she certainly has a point about such a high-profile tragedy bringing mental health and depression into the spotlight, quite a few readers found the post to be in poor taste....