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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Media Insight | Scoop.it

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

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Aussie DJ scandal: Does radio share the blame? | CNN

Aussie DJ scandal: Does radio share the blame? | CNN | Public Relations & Social Media Insight | Scoop.it
A suicide that followed an Australian radio prank is forcing American radio broadcasters to look in the mirror.

..."It was a feeding frenzy last week when the prank first happened," said Paige Nienaber, a radio consultant for about 100 stations. "We thought, 'This is the greatest thing ever!' Then, of course, it became a tragedy."

Although the story is Topic A on U.S. airwaves, where pranks and stunts are all too common, it's hard to know what's being said off the air -- when studio microphones are not live.

The blame is widespread, says 40-plus-year radio veteran Bruce Kelly. "Most of the industry people I've talked to are saying it's not the DJs' fault. But it does make radio as a whole look pretty stupid."...
Jeff Domansky's insight:

Radio reconsiders but will soon be back to the same old tricks for ratings.

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