Public Relations & Social Media Insight
313.3K views | +703 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Infographic: Radio Still Rules The Road

Infographic: Radio Still Rules The Road | Public Relations & Social Media Insight | Scoop.it

Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile.


Back in 2010, 6 percent of American drivers had listened to online radio and this increased to 37 percent in 2016, according to a report from Edison Research. Despite that increase, nothing trumps the good old AM/FM radio for in-car audio. 84 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system.


As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction....

Jeff Domansky's insight:

This chart shows the percentage of people in the U.S. who currently ever use radio in their primary car.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Aussie DJ scandal: Does radio share the blame? | CNN

Aussie DJ scandal: Does radio share the blame? | CNN | Public Relations & Social Media Insight | Scoop.it
A suicide that followed an Australian radio prank is forcing American radio broadcasters to look in the mirror.

..."It was a feeding frenzy last week when the prank first happened," said Paige Nienaber, a radio consultant for about 100 stations. "We thought, 'This is the greatest thing ever!' Then, of course, it became a tragedy."

Although the story is Topic A on U.S. airwaves, where pranks and stunts are all too common, it's hard to know what's being said off the air -- when studio microphones are not live.

The blame is widespread, says 40-plus-year radio veteran Bruce Kelly. "Most of the industry people I've talked to are saying it's not the DJs' fault. But it does make radio as a whole look pretty stupid."...
Jeff Domansky's insight:

Radio reconsiders but will soon be back to the same old tricks for ratings.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Media Insight | Scoop.it

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

more...
No comment yet.