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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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With Videos of Killings, ISIS Sends Medieval Message by Modern Method - NYTimes.com

With Videos of Killings, ISIS Sends Medieval Message by Modern Method - NYTimes.com | Public Relations & Social Media Insight | Scoop.it

The ostensible purpose of the recent videos that show the beheadings of two American journalists by Islamic militants is to deter attacks — your missiles on our positions will beget our knives on Western hostages — but the true aim is to spread dread and terror.


The videos deliver in miniature the same chilling message as the footage of the towers falling 13 years ago: Everything has changed, no one is safe and the United States is impotent against true believers. It is a memo from a foe that has everything to gain by goading America into a fight in a faraway land where its enemies are legion. The tactic worked back then.


And while the videos convey barbarism on an elemental level, dismissing them as crude or one-dimensional would be wrong. The Islamic State in Iraq and Syria, known as ISIS, clearly has a sophisticated production unit, with good cameras, technically proficient operators and editors who have access to all the best tools....

Jeff Domansky's insight:

It's cold blooded social media as well!

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An American in ISIS's Retweet Army

An American in ISIS's Retweet Army | Public Relations & Social Media Insight | Scoop.it

The gradual radicalization of Douglas McAuthur McCain, we're told, is reflected in his social-media timelines. This week, NBC News  reported that McCain, a 33-year-old from Minneapolis and San Diego, had become the first American to die in Syria while fighting for the Islamic State of Iraq and Syria (ISIS), in clashes with other rebel fighters.


(On Thursday, Fox News reported that a second American from Minneapolis may have been killed while fighting for ISIS in the same battle.)


"Until early last year, a Twitter account linked to McCain included mostly mundane messages to friends about basketball—how the Lakers suck, comments about the Chicago Bulls—with only a few messages about Allah or Islam," NBC noted. "Then the account went silent for more than a year." 


McCain, who converted to Islam in 2004 and also appears to have used networks like Facebook and MySpace, fired up his feed again in mid-May—around the time that ISIS was publicizing its control over the Syrian city of Raqqa with public executions, and just weeks before the group launched its military offensive in northern Iraq....

Jeff Domansky's insight:

The Atlantic looks at how the extremist group turns social networks into propaganda echo chambers.

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