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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Media Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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10 Brands Leading the Way in Sandy Relief Efforts | PR News

10 Brands Leading the Way in Sandy Relief Efforts | PR News | Public Relations & Social Media Insight | Scoop.it
We've highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.

 

As residents and business owners assess the damage caused by Hurricane Sandy, there’s a realization setting in that it will take plenty of time for things to return to normal.

 

With relief efforts under way, many corporations are stepping up and using their brand power to help assist those affected by the storm. We’ve compiled this alphabetical list of 10 organizations that are rising to the occasion....

 

[These companies deserve praise: Bank of America, BNY Mellon, Chevrolet, CVS, Ford, Kellogg's, Radio Shack, TD Bank Group, Wells Fargo, NY Yankees ~ Jeff]

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Emerging Trend: The Conscious Consumer | Seymourpowell Blog

Emerging Trend: The Conscious Consumer | Seymourpowell Blog | Public Relations & Social Media Insight | Scoop.it

There is a Swedish word that has been on the tip of our collective tongue here at Seymourpowell for quite some time now. It is a word that describes a philosophy of life that pervades Swedish culture; a word which, we believe, could be a powerful design term if manifested effectively in consumers lifestyles. That word is Lagom – the Swedes idea of achieving a balance between what we want and what we need – life in moderation.


At Seymourpowell we regularly monitor emerging consumer groups. In recent months we have noted a rise of the Lagom – a considerate consumer looking for a simpler way of life with just enough. As stuffocation reaches a saturation point, people are looking for ways to rationalise. Pairing back becomes the new priority, they are looking for ways to simplify and reduce on all levels....

Jeff Domansky's insight:

Keeping it simple seems to be growing.

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10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com

10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com | Public Relations & Social Media Insight | Scoop.it

"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."


Via Kimberly Flaherty
Jeff Domansky's insight:

Really useful resources for nonprofit PR...

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Kimberly Flaherty's comment, December 31, 2012 5:31 PM
Agree, Jeff, this is one of the year-end lists worth keeping for reference.
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Must-Read Reports for Nonprofits | Nonprofit Tech 2.0

Must-Read Reports for Nonprofits | Nonprofit Tech 2.0 | Public Relations & Social Media Insight | Scoop.it

The nine reports cited in this story are a sample of the research available to nonprofits about online communications and fundraising, social media, and mobile technology.

 

[Excellent social media resource for non-nonprofits too LOL - JD]


Via Kimberly Flaherty
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