The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | Public Relations & Social Media Insight | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

 

...What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age....


Via Robin Good