Public Relations & Social Media Insight
327.4K views | +30 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it

Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for NPOs.

 

Two experimental studies examine the influence of user comments with different connotations concerning campaigns that were published on the social networking site Facebook.

 

The first experiment focused on the World Wide Fund for Nature (WWF). The second experiment applied to a fictitious NPO, to avoid reputation influence. Irrespective of the NPO’s reputation, the results show that user comments in social media influence the perceived trustworthiness of NPOs.

 

Trustworthiness is fundamental to acts of trust such as those taking the form of a donation....

Jeff Domansky's insight:
User comments impact trustworthiness of nonprofits.
 
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Things That Can Make Nonprofit Marketers More Effective [New Research]

5 Things That Can Make Nonprofit Marketers More Effective [New Research] | Public Relations & Social Media Insight | Scoop.it
Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, generally speaking, they’re becoming more effective in many of these areas, and in particular, with how effectively they use tactics.

Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective. Our new report, Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced in association with Blackbaud and sponsored by FusionSpark Media, reveals this insight and much more.
Jeff Domansky's insight:

Content Marketing Institute provides valuable benchmarks for nonprofit communications.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Noble Edge Effect- Products of Caring Companies Seen as Superior

Noble Edge Effect- Products of Caring Companies Seen as Superior | Public Relations & Social Media Insight | Scoop.it

Products of caring companies are seen as superior


New research just released shows that corporate social goodwill can elevate a company’s profits by improving consumers’ perceptions of its products, but only when it’s seen as genuine.[Chernev, Alexander and Sean Blair (2015), “Doing Well by Doing Good: The Benevolent Halo of Social Goodwill” Journal of Consumer Research Summary]


New research shows that social goodwill increases the perceived quality of your products


Your products will only be perceived as better when your Social Responsibility Policies are motivated by an authentic values-led strategy, rather than thinly-veiled self-interest and hopeful publicity...

Jeff Domansky's insight:

This research should encourage nonprofits & motivate caring companies to benefit from the "noble edge effect."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Things We Learned About Nonprofit Content Marketers

15 Things We Learned About Nonprofit Content Marketers | Public Relations & Social Media Insight | Scoop.it

CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.

Jeff Domansky's insight:

Useful benchmarking for best practices for nonprofit PR pros.

more...
Jeff Domansky's curator insight, November 6, 2014 2:21 AM

Useful benchmarking for best practices for nonprofit PR pros.

Scooped by Jeff Domansky
Scoop.it!

Inbound Marketing and Non Profits | Social Media Today

Inbound Marketing and Non Profits | Social Media Today | Public Relations & Social Media Insight | Scoop.it

An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....

Jeff Domansky's insight:

Three great reasons why inbound marketing matters for nonprofits.

more...
Gaby Bezilla's curator insight, July 1, 2013 1:47 PM

Charity: Water and HubSpot doing big things

Scooped by Jeff Domansky
Scoop.it!

Three ways tech is reinventing a surprising sector

Three ways tech is reinventing a surprising sector | Public Relations & Social Media Insight | Scoop.it

More than 1 million users. Sixteen billion monthly page views. Ninety-nine percent user engagement.

If these sound like stats from tech companies, you’re right. Except these tech companies are nonprofits.

In Steve Case’s new book, The Third Wave, he argues that this next generation of the Internet will transform major industry sectors and become integrated into everything we do. We are already seeing the tremendous impact of software and the Internet transform one of the least discussed areas — the nonprofit sector.

With the growing ubiquity of mobile phones and the Internet, combined with plummeting connectivity costs and, in some cases, free infrastructure, it’s not surprising that organizations focused on scaling impact are integrating technology into the core of their solution. But you may be surprised to hear how deep technology’s impact has already been on the nonprofit sector....

Jeff Domansky's insight:

Technology is having a surprisingly big impact on nonprofits.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social Media for Nonprofits: High-Impact Tips and the Best Free Tools

Social Media for Nonprofits: High-Impact Tips and the Best Free Tools | Public Relations & Social Media Insight | Scoop.it
Every industry and niche—every social profile, even—is unique.

Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use, and I’ve done my best to collect a number of stats, tips, and strategies here in this post.

Do you run a non-profit? Do you help your non-profit share to social media? I’d love to learn from your experience also.
Jeff Domansky's insight:

Epic post and resources for nonprofits using social media from Kevan Lee at Buffer.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)

5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started) | Public Relations & Social Media Insight | Scoop.it

These are all good reasons. Heck, I choose not to do things every day because of time or because they’re not part of my business goals. I get it.

But what these nonprofit professionals may not realize is the tremendous boom blogging can be for their careers. If they only knew how blogging could improve and impact their careers! If they did they would find the time, explore the possibilities and make blogging a priority.

Today, I have my work cutout for me!

Here are five ways blogging can grow your nonprofit career - and might just lead to another exciting career!...

Jeff Domansky's insight:

Think blogging's not for you? Not so fast. It could enhance your career in nonprofit organizations or business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Public Relations & Social Media Insight | Scoop.it

Are you planning a social media campaign?


Do you wonder why some marketing campaigns are more successful than others?


The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.


In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them....

Jeff Domansky's insight:

A little psychology goes a long way in marketing as the recent ice bucket campaign by ALS proved.

more...
Marco Favero's curator insight, September 18, 2014 4:43 PM

aggiungi la tua intuizione ...

bhumika's curator insight, September 18, 2014 9:47 PM

The ALS ice bucket challenge went viral, even celebrities got among it. The simple concept worked greatly to raise awareness and donations for Amyotrophic lateral sclerosis  disease. The challenge proved to be a success as the unique method grabbed audiences attention via social media and also encouraged people to physically participate. 

Debora Figueiredo's curator insight, September 19, 2014 5:34 AM

Do you wonder why some marketing campaigns are more successful than others?