Public Relations & Social Media Insight
332.8K views | +100 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Three ways tech is reinventing a surprising sector

Three ways tech is reinventing a surprising sector | Public Relations & Social Media Insight | Scoop.it

More than 1 million users. Sixteen billion monthly page views. Ninety-nine percent user engagement.

If these sound like stats from tech companies, you’re right. Except these tech companies are nonprofits.

In Steve Case’s new book, The Third Wave, he argues that this next generation of the Internet will transform major industry sectors and become integrated into everything we do. We are already seeing the tremendous impact of software and the Internet transform one of the least discussed areas — the nonprofit sector.

With the growing ubiquity of mobile phones and the Internet, combined with plummeting connectivity costs and, in some cases, free infrastructure, it’s not surprising that organizations focused on scaling impact are integrating technology into the core of their solution. But you may be surprised to hear how deep technology’s impact has already been on the nonprofit sector....

Jeff Domansky's insight:

Technology is having a surprisingly big impact on nonprofits.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Noble Edge Effect- Products of Caring Companies Seen as Superior

Noble Edge Effect- Products of Caring Companies Seen as Superior | Public Relations & Social Media Insight | Scoop.it

Products of caring companies are seen as superior


New research just released shows that corporate social goodwill can elevate a company’s profits by improving consumers’ perceptions of its products, but only when it’s seen as genuine.[Chernev, Alexander and Sean Blair (2015), “Doing Well by Doing Good: The Benevolent Halo of Social Goodwill” Journal of Consumer Research Summary]


New research shows that social goodwill increases the perceived quality of your products


Your products will only be perceived as better when your Social Responsibility Policies are motivated by an authentic values-led strategy, rather than thinly-veiled self-interest and hopeful publicity...

Jeff Domansky's insight:

This research should encourage nonprofits & motivate caring companies to benefit from the "noble edge effect."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 deadly sins of nonprofit writing

6 deadly sins of nonprofit writing | Public Relations & Social Media Insight | Scoop.it

Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing.


“Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good. “Great content reinforces trust.”


And with credibility, authority, and trust come grants, donations, influence, visibility, members, and volunteers — all the makings of a successful nonprofit organization.For those who practice the art of writing for nonprofits, I offer up these six deadly writing sins, which I know about only because I have, on occasion, committed every last one of them....

Jeff Domansky's insight:

Cause communications can help an organization get highly sought resources, but only when pros avoid falling prey to these common offenses.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Who Invented the Ice Bucket Challenge? A Slate Investigation.

Who Invented the Ice Bucket Challenge? A Slate Investigation. | Public Relations & Social Media Insight | Scoop.it

“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.


...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....

Jeff Domansky's insight:

An interesting whodunit.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips | Public Relations & Social Media Insight | Scoop.it

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support.


Here are three tips for using stories to boost your organization's bottom line through major gifts...

Jeff Domansky's insight:

Short but sweet storytelling tips for fundraisers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Supporters love a cause – just don’t ask them for money

Supporters love a cause – just don’t ask them for money | Public Relations & Social Media Insight | Scoop.it

UBC studies suggest all those ribbon campaigns might not be that effective in raising cash...


A study conducted by researchers at the University of British Columbia came to some sobering conclusions.In a series of experiments conducted in the field and the lab, researchers asked participants to show their support for various causes. In one study, one group was given a poppy to commemorate Remembrance Day and asked to put it on immediately. Another group was given a poppy in a sealed envelope to take away with them. A third group, given neither a poppy nor an envelope, acted as a control. Individuals in all three groups were then asked to make a donation to support Canada’s war veterans. (The money raised was, in fact, donated.)


Individuals who had accepted the poppy in a sealed envelope donated significantly more than those in the other two groups....

Jeff Domansky's insight:

Note this key fundraising Insight: UBC studies suggest all those ribbon campaigns might not be that effective in raising cash...

more...
Wiki Spreadthelove's curator insight, December 9, 2013 7:28 AM

Ribbon campaigns are so effective !!

 

Rescooped by Jeff Domansky from The Good Scoop
Scoop.it!

29 Nonprofit Resources to Follow on Twitter | Nonprofit Tech 2.0

29 Nonprofit Resources to Follow on Twitter  | Nonprofit Tech 2.0 | Public Relations & Social Media Insight | Scoop.it

29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications


Via Kimberly Flaherty
Jeff Domansky's insight:

Here's a helpful list of nonprofit influencers to follow on Twitter...

more...
Kimberly Flaherty's curator insight, January 21, 2013 9:37 AM

Nonprofit resources on Twitter

Rescooped by Jeff Domansky from The Good Scoop
Scoop.it!

The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

more...
Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
Rescooped by Jeff Domansky from The Good Scoop
Scoop.it!

10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com

10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | miratelinc.com | Public Relations & Social Media Insight | Scoop.it

"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."


Via Kimberly Flaherty
Jeff Domansky's insight:

Really useful resources for nonprofit PR...

more...