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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Do publishers' paywalls kill sociability?

Do publishers' paywalls kill sociability? | Public Relations & Social Media Insight | Scoop.it

If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability?...


I'm very much in two minds about this.Journalists, bloggers and writers can't be expected to write quality content for free, and if revenue isn't coming in from other sources, then why shouldn't they get behind a paywall business model. We need food and shelter too.


However this still isn't an ideal solution as I want as many people to read my material as possible, and if I can't share it via social media, this severely limits my reach as a writer.


The comment above about 'owing the reader the article' really does stick in my craw though. Why would anybody feel that they are owed something just because it's online? Are we so used to having everything online for free that we react with indignation when it isn't? Clearly we're used to over a decade of multiple blogs, YouTube videos and music streaming services spoiling us with content...

Jeff Domansky's insight:

Here's an interesting newspaper paywall perspective.

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The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth | The Atlantic

The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth | The Atlantic | Public Relations & Social Media Insight | Scoop.it
Newspaper print ad sales have declined more than $20 billion in six years. In that time, digital ads growth has erased only 2% of the losses.

 

Emma Gardner of the Economist Group presents a visual look back at digital publishing in 2012. No visual struck me more than the graph below showing the extent of devastation to newspaper print ad sales since 2006: $20 billion in annual revenue, down the drain. In that time, digital ad growth has erased only 2% of the losses. How dreadful.


Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow....

Jeff Domansky's insight:

Derek Thompson provides a must-read analysis of print and digital business trends.

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Printing Summit 2013: How compact is compact? - WAN-IFRA

Printing Summit 2013: How compact is compact? - WAN-IFRA | Public Relations & Social Media Insight | Scoop.it

If the newspaper is to survive, does it become miniscule? That’s the prediction from a Dutch designer and printer, who unveiled two new takes on really tiny newspapers at the World Printing Summit on Tuesday.

 

One prototype is a single broadsheet page, folded and refolded until it is A5 size. You open it, piece by piece, like an unfolding paper flower, to read all the content. The other version is two broadsheet pages, folded down to A4 size.

 

Designer Koos Staal thinks these are logical designs – newspapers have been reducing size since the tabloid revolution began in 2003. But a tabloid really isn’t that small. “If you wanted to read it all, it would take three hours,” he says....

Jeff Domansky's insight:

Interesting POV. I never thought about reinventing the printing and the newspaper product as a potential solution. 

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