Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog

How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog | Public Relations & Social Media Insight | Scoop.it

Did you catch that breaking story? Somewhere (anywhere), an opportunity for your brand just landed online. What did you do about it?


If you wrote a blog post, created a video, or launched a campaign and got press coverage, you’re already newsjacking.


More and more, inbound marketers are using newsjacking to create a tidal wave of traffic around their brand. The secret to their success? A powerhouse media monitoring tool.Newsjacking is impossible to completely prepare for, and relies on reacting as soon as possible. That means newsjacking teams need to know where to look for opportunities, and get updated on them before they’re old news. Not really possible when you’re manually searching for stories...

Jeff Domansky's insight:

Lindsay Prowse says the key to newsjacking is striking at exactly the right moment - never let that moment pass with a well-planned monitoring strategy.

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The Narrowcast Approach to Newsjacking: Creating Content for Niches

The Narrowcast Approach to Newsjacking: Creating Content for Niches | Public Relations & Social Media Insight | Scoop.it

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they're facing. Find out more...


Creating content that’s tied to a specific news event — sometimes known as newsjacking — is an established way to give content a boost in the search rankings. Done correctly, it can be like being in a glider that hits an updrafting thermal. Searches for information about the news event bring your content to the attention of people you may want to reach.


But news-relevant content can also be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. This builds trust, so they’re more likely to prefer you as a vendor. Do this through what I call the “narrowcast” approach to newsjacking...

Jeff Domansky's insight:

Newsjacking can be useful in building engagement.

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It's Time to Get Real About Real-Time Marketing & PR - Journalistics

It's Time to Get Real About Real-Time Marketing & PR - Journalistics | Public Relations & Social Media Insight | Scoop.it
How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time.
Jeff Domansky's insight:

Jeremy Porter offers valuable tips on real-time marketing and PR.

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Web Ink Now: 8 ways to get people to discuss your new product in social media

Web Ink Now: 8 ways to get people to discuss your new product in social media | Public Relations & Social Media Insight | Scoop.it

...One of the challenges of my work is that I write and speak about strategic marketing. I have to admit something right here: I obsess over the use of my own marketing strategies to market my work. Heck, if I can’t launch my own book, how good are the ideas, right? I was under pressure.

 

In order to generate the most excitement around Newsjacking, I chose to do some particular things that I hoped would help to launch the book with excitement. These are the ones that worked well for me and that I would do again in the future....

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The best and the worst real-time marketing from the Emmys - Digiday

The best and the worst real-time marketing from the Emmys - Digiday | Public Relations & Social Media Insight | Scoop.it

The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force.


We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making....

Jeff Domansky's insight:

And the Emmy social marketing winners were...

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Survey Says: How to Use Surveys in PR & Social Media | MyPRGenie Blog

Survey Says: How to Use Surveys in PR & Social Media | MyPRGenie Blog | Public Relations & Social Media Insight | Scoop.it

You don’t have to be a giant company to create and publish a survey that gets noticed. For example, here at MyPRGenie, we frequently use surveys to identify trends, preferences, and opinions on PR, social media, and digital marketing, and then use them in our PR and marketing efforts.


Once you’ve decided what you hope to achieve with your survey, the second step in setting appropriate goals is to define who will be surveyed, and who will want the data gathered from survey participants. One of the challenges with online surveys is that participants self-select, so they are not as randomized as a well-done telephone survey. So it’s important to clearly identify who you want to participate in your survey, and discard survey responses that are outside your pre-determined group....

Jeff Domansky's insight:

MyPRGenie explains how to create surveys that generate media coverage for businesses, and how to promote them for maximum results.

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Breaking Down Chipotle’s Obvious Twitter Stunt | Brandon Hassler

Breaking Down Chipotle’s Obvious Twitter Stunt | Brandon Hassler | Public Relations & Social Media Insight | Scoop.it

If you follow any sort of social media news outlets, you’ve probably heard that Chiptole’s Twitter account was “hacked” today. Around 12 p.m. MDT the Mexican grill’s Twitter account suddenly got slammed with Tweets that looked like your grandparents trying to use Google. But did their account really get hacked? Take a look at the following tweets from this “hacker”...

Jeff Domansky's insight:

Marketing case study: innovative the first time but not very repeatable.

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PR's New Best Friend: Social-Media-Savvy Journalists | Digital - Advertising Age

Call it new-school PR. Today, PR pros are drooling over the journalist or news organization with the most followers on Twitter.

 

Remember that guy who caught Derek Jeter's 3,000th home-run ball, politely gave it back to the Yankee and was showered with gifts that amounted to an unaffordable sales tax? Miller High Life offered to pick up the tab. And though other brands were also capitalizing on the news, the beer brand's coverage might have been the most prominent -- all thanks to one journalist's considerable Twitter following.

 

Call it new-school PR....

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