Public Relations ...
Follow
Find tag "neuroscience"
147.4K views | +164 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Public Relations & Social Media Insight | Scoop.it

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.


The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.


The following triggers are proven ways to increase action on your website....

Jeff Domansky's insight:

It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.

more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It Biz Storytelling
Scoop.it!

The Future of Storytelling Techniques

The Future of Storytelling Techniques | Public Relations & Social Media Insight | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Jeff Domansky's insight:

Lou Hoffman takes a look inside the science of storytelling. The video he mentions is worth viewing.

more...
Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Scooped by Jeff Domansky
Scoop.it!

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward | Public Relations & Social Media Insight | Scoop.it

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences.


Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”


The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences....

Jeff Domansky's insight:

This is a really interesting read about the role of neuroscience in  marketing.

more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It Biz Storytelling
Scoop.it!

Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Public Relations & Social Media Insight | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Story first. Facts second. I like that. Great resource. ~ Jeff]


Via Karen Dietz
more...
No comment yet.