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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rebellious millennials are turning into a huge problem for retailers

Rebellious millennials are turning into a huge problem for retailers | Public Relations & Social Media Insight | Scoop.it

Athleisure is here to stay.


While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. 


"There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....

Jeff Domansky's insight:

Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!

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Helene Kremer's curator insight, February 25, 12:28 PM

No one should ever believe they are capable of predicting shopping habits of any generation or demographic.

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Marketing To Millennials: Getting To Know America's Weirdest Consumer Demographic | Visually

Marketing To Millennials: Getting To Know America's Weirdest Consumer Demographic | Visually | Public Relations & Social Media Insight | Scoop.it

Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes.


There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally shallow, idiotic, and ethically dubious, doomed to be enslaved by the relentless progress of technology. At their core, however, the concerns once imposed onto the Baby Boomers and Gen-Xers were not significantly different to the ones we hear today.


This is not the “best-dressed, least-able, least-equipped generation ever,” once so pessimistically presumed to be following Paris Hilton, lemming-like, into mindless, unsustainable decadence. Millennials have weathered the worst economy since their grandparents’ age, and yet the pop-culture icons of their time are increasingly business-savvy entrepreneurs....

Jeff Domansky's insight:

Not everything you've heard about Millennials is true. lf you really want to market to them, you're going to have to rethink your assumptions.

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Rod McConkey's curator insight, February 11, 1:00 PM

This article actually breaks down what a millennial is (which isn't me I learnt) It goes over marketing ideas targeting millennials. An example of a great one was Twitter with their limited character Tweets. It really shows that the millennial generation can express themselves quickly and to the point. I found it an interesting read and brought home to be the reality that each generation has its own specifics.   

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Millennials Put Premium On Digital Relationships

Millennials Put Premium On Digital Relationships | Public Relations & Social Media Insight | Scoop.it

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
That, at least, is according to new research from digital marketing agency Deep Focus, which based its findings on a survey of 901 “mainstream” 18-34s, and 302 18-34 “trendsetters,” late last year.

In fact, more than one-third of this demographic now consider “eLationships” as meaningful as in-person relationships, Deep Focus finds.

Plus, nearly a third (32%) of the young respondents reported feeling “close” to people they had only met online, while more than three-quarters (76%) said they had friendships based solely on social-media interactions....

Jeff Domansky's insight:

eLationships? I like the concept and apparently so do members of the Millennial generation. Recommended reading for marketers of every stripe.

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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Public Relations & Social Media Insight | Scoop.it

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.


While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.


So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....

Jeff Domansky's insight:

Learn smarter marketing to millennials.

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BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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Reach Millennials Through Storytelling for Good

Reach Millennials Through Storytelling for Good | Public Relations & Social Media Insight | Scoop.it

To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow.


In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...

Jeff Domansky's insight:

If Millennials are part of your target market, you'll find some valuable insight and strategies here.

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Jenifer Rettler's curator insight, July 25, 2013 4:45 PM

Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.

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10 Proven Ways For Brands To Connect With Millennials (Infographic)

10 Proven Ways For Brands To Connect With Millennials (Infographic) | Public Relations & Social Media Insight | Scoop.it
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you.


So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. The survey also revealed 10 proven tactics that brands can leverage in their content marketing to successfully reach this elusive demographic...

Jeff Domansky's insight:

Great research from NewsCred that shows what content works in targeting millennials. Useful tips. 8/10

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donhornsby's curator insight, February 18, 4:27 PM

This is a must read list for anyone wanting to connect with Millennials! 

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Deloitte Says Millennials Will Spend $62 Billion on Media in 2015

Deloitte Says Millennials Will Spend $62 Billion on Media in 2015 | Public Relations & Social Media Insight | Scoop.it

Everybody knows the under-35 crowd are less avid consumers of traditional media than their parents.

Yet a new forecast from Deloitte predicts that North America’s 83 million 18- to 34-year-old millennials will drop substantial sums on media consumption this year: roughly $62 billion. That’s an average spend of $750 per person in the U.S. and Canada.

Pay TV is a surprisingly large part of the equation, accounting for almost half of that spending.

Deloitte estimates that 70 percent of millennials live away from their parents’ homes — and eight out of 10 will pay a monthly fee for television in 2015. So much for all the discussions about “cord nevers,” a group who opt never to pay for a cable or satellite TV subscription. According to the firm’s projections, four-fifths of millennials will spend an average of $80 a month on pay TV packages....

Jeff Domansky's insight:

Millennials will buy media, it's just not their Dad's media. This Deloitte study shows what they're buying and where the marketing opportunities are.

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How to Get Millennials to Love Your Content: VICE’s Magic Formula

In order to make content young people will trust, accept, and like, you need to know about the decade that formed them and shaped their consciousness, said Moretti. “In the decade of the 2000s, it was the march of two opposing forces – a crisis of information and the liberation of information,” he said. The "crisis" includes all of the major bad things that happened during the last decade, from the war on terror, to climate change and the economic collapse.


The biggest casualty of the decade, however, was a loss of trust. “Millennials lost trust in politicians and experts and systems [social security, etc.],” said Moretti. They alsolost trust in the media.As far as the “liberation of information” - that came with the rapid advancements in computing, connectivity, and social media. Basically the rise of digital and mobile access....

Jeff Domansky's insight:

Here's how make your content meaningful for millennials.

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Lany Sullivan's curator insight, September 28, 2014 12:04 AM

I don't believe that it is just Millennials that have lost trust. In this age of social media, we have to really decipher all the information that comes at us each and every day. 

 

One of the best things to do is to take time to find those sources that you believe that you can trust. Do your research and vet your associations and your content as much as possible. 

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Target turns to YouTube to reach Millennials

Target turns to YouTube to reach Millennials | Public Relations & Social Media Insight | Scoop.it

The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again.


For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer.


Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students.


By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com.


Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....

Jeff Domansky's insight:

Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.

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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.


Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....

Jeff Domansky's insight:

Valuable insight into retail strategies and marketing to millennials.

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