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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Public Relations & Social Media Insight | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.


Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...

Jeff Domansky's insight:

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

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9 Small Business Twitter Marketing Examples to Study | Social Media Examiner

9 Small Business Twitter Marketing Examples to Study | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Are you debating whether your small business should invest time on Twitter?Do you wonder how Twitter can help your business?By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition..
Jeff Domansky's insight:
There are some really good lessons and inspiration from these 9 small business Twitter success stories.
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Facebook Paper Is Content — But Don’t Call Facebook a Media Company

Facebook Paper Is Content — But Don’t Call Facebook a Media Company | Public Relations & Social Media Insight | Scoop.it

Is Facebook Paper short for Facebook NewsPaper?


Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the contentcreation / media company waters.


First, though, a little primer on the app. Think of it as Facebook Magazine, a standalone app that starts with your News Feed, but looks nothing like the familiar blue Facebook mobile app or web page. It’s full-frame images that seem to extend beyond the borders of your phone, videos that are ready to play with a tap, overlaid captions, posts from not only friends, but curated posts from Facebook editors who are experts in their fields and Facebook’s new topic areas....

Jeff Domansky's insight:

personally, I think it's more accurate to describe the new Facebook app - Paper - as a creation and curation tool. regardless, its well worth checking out because of the huge reach Facebook and the well designEd look and user appeal.

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Jeff Domansky's curator insight, February 5, 10:34 PM

It will be fascinating to follow Facebook's new app and weather it gets quick and wide adoption.

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Exclusive: Twitter working on “edit” feature for tweets | The Desk

Exclusive: Twitter working on “edit” feature for tweets | The Desk | Public Relations & Social Media Insight | Scoop.it

Twitter is working on a new feature that would allow users to edit tweets once they are published, three sources close to the project have confirmed to The Desk.


Those sources, who asked to be identified only as Twitter employees, say the feature has been a top priority at the company for months as Twitter pushes to expand partnerships among media organizations and original content producers."According to sources and documents reviewed by The Desk, the new Twitter feature would look something like this...

Jeff Domansky's insight:

Cool development, much needed.

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Hannah Tricia Arcenal Mesa's curator insight, December 21, 2013 7:54 PM

Twitter should really work on this feature! Sometimes when I mistyped a single word, I had to delete the whole twit and start typing all over again.

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.


Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.


While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....

Jeff Domansky's insight:

Ahhh Twitter. My favorite channel!

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Ali Anani's curator insight, April 23, 9:52 PM

Tweet and engage

Taffy Souphab's curator insight, April 24, 11:21 AM

Infographics make everything so much easier 

Sylvie Bédard's curator insight, May 5, 12:25 PM

Twitter en une image. J'aime bien!

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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Public Relations & Social Media Insight | Scoop.it

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.


Let's face it, when things don't work out in our favor, it's easy to point the finger at an inanimate object, but quite frankly, it's not Twitter's fault, it's yours. The real reason why your Twitter marketing isn't working doesn't lie within the functionality of the social platform, it's actually your lack of balance as a content creator. So we're here to help. The first step is admitting you have a problem, right? Looks like we're already off to a good start!...

Jeff Domansky's insight:

If it's time for a Twitter tune up, here's a great place to start with tips to help you tweet better.

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Coleman Weeks's curator insight, February 9, 6:42 AM

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

aanve's curator insight, February 9, 8:46 PM

www.aanve.com

 

Patricia Mignone's curator insight, February 10, 2:10 AM

Usage de Twitter : une cruelle vérité sur laquelle il est utile de se pencher.

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Optimize Your Twitter Profile | Social Media Today

Optimize Your Twitter Profile | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Your Twitter profile is important. It’s generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?

Jeff Domansky's insight:

Melissa Leiter keeps it simple with 5  practical tips to improve your Twitter profile.

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