Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways to Make the Most of Your Marketing Data – Insights from &THEN 15 in Boston | thedma.org

7 Ways to Make the Most of Your Marketing Data – Insights from &THEN 15 in Boston | thedma.org | Public Relations & Social Media Insight | Scoop.it

Facing a flood of consumer data from multiple channels and sources, how can companies make smart decisions about targeted marketing?


It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. The standing room only panel was led by marketing leaders from GE, AOL and eBay, who passed on the following key lessons to those in attendance....

Jeff Domansky's insight:

7 valuable marketing insights from an expert DMA panel.

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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | Public Relations & Social Media Insight | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.

Via CIM Academy, Productive Gossip
Jeff Domansky's insight:

Couple of good suggestions for calculoating ROI.

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