Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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40+ Free, Must-Have Mobile Apps for Marketers

40+ Free, Must-Have Mobile Apps for Marketers | Public Relations & Social Marketing Insight | Scoop.it

For efficient marketing, we need instruments. With hundreds of them available, we try dozens and opt for the best. But how to choose the best without money to burn, especially when it appears that most instruments digital marketers need for work are free?

Here’s our list of over 40 useful, multifunctional, and free mobile apps for marketers. Chances are you’ve heard of them, but you probably haven’t tried all of them. It’s a high time to name leaders and choose those best suited for your marketing goals.

Jeff Domansky's insight:

Eexcellent list of mobile apps. Marketers will find something you can use for sure.

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The Marketer's Toolbox: The 60 Marketing Tools We Use at Buffer

The Marketer's Toolbox: The 60 Marketing Tools We Use at Buffer | Public Relations & Social Marketing Insight | Scoop.it

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work.


Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing. So we use many different tools to get things done and work towards our goals.


We’ve written about the best free marketing tools and the most popular tools used by content marketers. Today, we’d love to share our marketing team’s favorite tools! We hope that you’ll be able to find a few tools that can help you....

Jeff Domansky's insight:

Here are Buffer's marketing team's 60 favorite marketing and productivity tools.

Jeff Domansky's curator insight, April 12, 2017 12:52 AM

Here are Buffer's marketing team's 60 favorite marketing and productivity tools.

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How Marketers Can Prepare for the New Wave of Artificial Intelligence

How Marketers Can Prepare for the New Wave of Artificial Intelligence | Public Relations & Social Marketing Insight | Scoop.it

Pop culture and science fiction have ostensibly redefined artificial intelligence – or AI – to describe a futuristic world with robots and space-age innovations. Yes, it’s cool. And yes, it’s all the rage again, but more in the form of smarter systems and prescriptive recommendations, not Hal 9000.
Simply put, AI means making computers and machines capable of human-like, intelligent behavior. For businesses today, the promise of AI is to improve customer engagement by better anticipating customer needs and optimizing work to provide more relevant customer experiences. Recent advances in data processing speeds, big data processing, and machine learning methods – all at lower costs – means the promise of AI can be even more easily extended to most any customer engagement scenario.


But what will AI mean for marketers? Ironic as it might sound, AI technology will actually help marketing become more human. While there is talk of AI replacing marketers’ jobs, in reality it will be an asset that will make marketers more insightful, effective, and smarter about how they engage with customers and deliver meaningful experiences....

Jeff Domansky's insight:

Interesting perspective on artificial intelligence and  what it means for marketers. H/T Frank Strong for this article.

Andreas Christodoulou's curator insight, January 5, 2017 6:15 AM
What AI will mean to marketing.
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The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale | Public Relations & Social Marketing Insight | Scoop.it

To execute on your strategy, you're going to need a powerful set of tools that leverage every stage of the customer experience, from the first point of contact, through the sales and marketing process, and over the lifetime of the customer.

 

Some companies are in the position to implement a growth stack right off the bat and then enhance and customize it with the right collection of integrated tools. Others need to start with free tools and build to a full growth stack over time. (Note: There is a free version of the HubSpot Growth Stack.)

 

For those companies just getting started, here is my shortlist of the best free growth tools for modern businesses. The list comprises a blend of free HubSpot tools and those from other companies that we've used and recommend....

Jeff Domansky's insight:

A list of the best free growth tools for modern businesses from HubSpot's co-founder, Dharmesh Shah. Recommended action! 10/10

Jeff Domansky's curator insight, November 11, 2016 11:06 AM

A list of the best free growth tools for modern businesses from HubSpot's co-founder, Dharmesh Shah. Recommended action! 10/10

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5 Best Tools You Should Be Using to Market Your Local Business

5 Best Tools You Should Be Using to Market Your Local Business | Public Relations & Social Marketing Insight | Scoop.it

But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes?

 

It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top.

 

I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too. Here are five tools you should be using....

Jeff Domansky's insight:

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.

Maria Cattini's curator insight, November 4, 2016 7:00 PM

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.

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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Public Relations & Social Marketing Insight | Scoop.it

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now.


For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.


So focusing just on sales would make you miss out on a major part of the buyer’s journey.


With marketing automation tools, you can influence this journey at different stages:


-. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.


-. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.


-. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from.


This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.


Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....

Jeff Domansky's insight:

Useful tools for a Content Marketing toolkit.

Steven Adams's comment, May 30, 2016 8:58 AM
Thank u for sharing this with us.
donhornsby's curator insight, May 30, 2016 1:42 PM
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
BYO's curator insight, May 31, 2016 4:38 AM
7 Content Marketing Tools You Need to be Successful
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Here Are A Dozen Bargain Marketing Platforms for SMBs

Here Are A Dozen Bargain Marketing Platforms for SMBs | Public Relations & Social Marketing Insight | Scoop.it

If you’re a small- or medium-sized business (SMB), money and time are often rationed like water during a drought. But you still need ways to find and maintain customers.

The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here is a sampling of ones that have at least three different, integrated marketing or customer relationship management functions for free or under $100/month....

Jeff Domansky's insight:

12 cost-effective marketing tools SMBs should explore.

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The 7 Best Contest Plugins for WordPress

The 7 Best Contest Plugins for WordPress | Public Relations & Social Marketing Insight | Scoop.it

How best to get more visitors to your site? It’s a problem that never quite goes away.


The internet is riddled with shady communities full of snake-oil salesmen busy peddling techniques “guaranteed” to make your website go viral with little to no effort. The real “secret technique” is simple – consistently deliver high-quality service and killer content that engages your audience.


There are however some genuinely useful tactics you can use to turbo-charge your traffic, and running tightly organized contests is at the top of that list.


In this article, we’ll walk you through seven of the best contest plugins for WordPress. Let’s kick things off with a look at just why this is such a powerful traffic-building tactic....

Jeff Domansky's insight:

7 useful WordPress contest plugins worth a look.

Jeff Domansky's curator insight, November 8, 2015 11:52 AM

7 useful WordPress contest pluging worth a look.

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19 presentation tools to make your next pitch beautiful

19 presentation tools to make your next pitch beautiful | Public Relations & Social Marketing Insight | Scoop.it

Powerpoint, Keynote, Haiku Deck if you’re feeling saucy… when it comes to presentations and pitching it often feels as though you’re limited to a few safe choices, meaning that it’s a struggle to engage your audience at conferences or in the board room.


But it doesn’t have to be that way. Even good old Powerpoint can be beautiful, but there’s plenty of other choices out there that will let you sear some eyeballs in your next meeting. I’ve put together some of the most interesting options here....

Jeff Domansky's insight:

19 presentation tools? Who knew? Because pitching doesn't have to be all about Powerpoint. Check this list of tools and you may find several that you never knew about. Recommended viewing.  9/10

Jeff Domansky's curator insight, August 19, 2015 2:01 AM

19 presentation tools? Who knew? Because pitching doesn't have to be all about Powerpoint. Check this list of tools and you may find several that you never knew about. Recommended viewing.  9/10

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Capturing Micro-Moments: The New Customer Journey

Capturing Micro-Moments: The New Customer Journey | Public Relations & Social Marketing Insight | Scoop.it

There is no doubt that smartphones, social media, and the always-connected digital world have changed consumer behavior. The buyer’s journey has become more immediate, with consumers expecting brands to meet their needs whenever and wherever they are. And Google has given a name to this real-time trend: Micro-moments.


Micro-moments are those in-the-moment times where a consumer turns to Google or social media to solve a problem or address something immediate. They are the “I want to learn…”, “Is it worth the price…”, “How do I fix…” moments. And they are becoming a significant part of how consumers make purchase decisions.


AdAge describes the new connected consumer, who frequently engages in these micro-moments, as having extremely high expectations of brands:“They want to take instant action and they want instant gratification based on personal agendas and goals. Their movements are comprised of mini-moments and their decisions at each is more unscripted and unpredictable than ever.”


The brands that will continue to win consumers’ hearts and minds are those that can respond to this demand for immediacy and personalization, taking real-time marketing to its pinnacle....

Jeff Domansky's insight:

Are you ready for real-time and one to one connections with your customers?

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Digital Marketers Are Facing a Crisis That’s Costing Them Billions

Digital Marketers Are Facing a Crisis That’s Costing Them Billions | Public Relations & Social Marketing Insight | Scoop.it

The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
 
The problem isn't that the marketer's role has fundamentally changed in the digital era. Rather, the technology they're expected to use is continuously transforming. Meticulous data management, stellar content and an optimized cross-channel approach have become expected. Unfortunately, many managers at agencies have a hard time keeping up.


"The Future-Proof Marketer in 2015," a new guide from Grovo, explains how organizations can educate a new kind of marketer—one with a keen sense of how customers interact with brands, content and products. These are the skills the guide covers in detail....

Jeff Domansky's insight:

Agencies and marketing organizations need a new strategy to deal with the digital skills gap. The report "The Future-Proof Marketer in 2015" is recommended reading. 9/10

Marco Favero's curator insight, April 15, 2015 5:12 AM

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58 Best Marketing Tools to Build Your Strategy in 2017

58 Best Marketing Tools to Build Your Strategy in 2017 | Public Relations & Social Marketing Insight | Scoop.it

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.


I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.


At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....

Jeff Domansky's insight:

Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.

Jeff Domansky's curator insight, May 3, 2017 11:10 AM

Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.

Natalia Arangoh's curator insight, May 3, 2017 9:02 PM
Marketing digital
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Tools for creating polls and surveys

Tools for creating polls and surveys | Public Relations & Social Marketing Insight | Scoop.it
Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys. The ones included here are some of the best I have used and show some of the variety of polling tools available.

Via Nik Peachey
Jeff Domansky's insight:

Nik Peachey shares useful survey tools.

Nik Peachey's curator insight, March 29, 2017 12:45 AM

A collection of tools for creating different kinds of surveys.

Mari Ohnstad's curator insight, April 13, 2017 8:21 AM

her er noen tips dersom du skal lage ordskyer eller enkle spørreundersøkelser for å fremme læringsutbytter i undervisningen

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How to Automate Your Social Media Marketing With IFTTT Applets : Social Media Examiner

How to Automate Your Social Media Marketing With IFTTT Applets : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Looking for effective ways to streamline your social media marketing tasks?

Have you heard of IFTTT applets?

Applets let you automate social media posting tasks so you can spend more time engaging with your audience.

In this article, you’ll discover how to automate a variety of social media tasks with IFTTT applets....

Jeff Domansky's insight:

Very useful tips on how to use If This Then That (IFT TT) to automate some of your social marketing.

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HubSpot Marketing Free | Free Lead Generation Tools

HubSpot Marketing Free | Free Lead Generation Tools | Public Relations & Social Marketing Insight | Scoop.it

Imagine knowing what every lead does before and after they fill out a form.With HubSpot Marketing Free, it’s not just easy. It’s automatic.

 

The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited – all in real time.

 

When they view an offer or check your pricing, you’ll be ready to follow up right away.

 

And with simple but powerful analytics, you’ll learn more about what’s working and what’s not – like which traffic sources or pieces of content are driving the most conversions.

 

It's a risk-free way to find out what inbound marketing can do for you. No budget necessary....

Jeff Domansky's insight:

All the tools you need to capture, track, and convert leads – for free, from HubSpot.

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Clearbit Connect - Supercharge Gmail™ | Find business emails on Gmail

Clearbit Connect - Supercharge Gmail™ | Find business emails on Gmail | Public Relations & Social Marketing Insight | Scoop.it
Clearbit is a free Chrome browser extension that allows you to find email contacts of people, their social handles, and detailed info about the location, size and business volume of the company they work for. 100% free.My comment: Useful free tool to find prospects and direct emails to journalists or other important people for whom you have no direct email. Try it out now: https://chrome.google.com/webstore/detail/clearbit-connect/pmnhcgfcafcnkbengdcanjablaabjploMain site: https://connect.clearbit.com/
Jeff Domansky's insight:

Find employee email addresses for free for any company and display useful contextual data for anyone who emails you. Thanks to Robin Good for the share. Recommended tool.  9/10

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Snappa: The Undesigner's Design Tool

Snappa: The Undesigner's Design Tool | Public Relations & Social Marketing Insight | Scoop.it

Snappa is a new design tool for undesigners and content marketers. If you've ever been frustrated with Photoshop, this is a stripped down but still viable alternative. Key features to note:

  • library with10,000+ photos & patterns
  • 3000+ vectors & shapes
  • 200+ fonts & typefaces
  • templates
  • optimized for social media 
  • share & schedule on social media
  • much more


Try the free account. You'll love it.

Jeff Domansky's insight:

I'm very impressed with Snappa for its ease-of-use and great value. It'll pay for itself in time saved alone. Kinda like Photoshop-light. Recommended tool for content people who are not designers. 9.5/10

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Marketing Automation Tool Options for a Small Business

Marketing Automation Tool Options for a Small Business | Public Relations & Social Marketing Insight | Scoop.it

Wondering if you should be thinking about implementing a marketing automation tool?

If I said that you could easily double your revenue online with the right tool, would that get you to read this article?

If you’re marketing online and are not thinking about marketing automation, you’re losing out on revenue.

This article will help you make the decision over what type of tool you need and if you need one!...

Jeff Domansky's insight:

Ian Cleary serves up several valuable automation tools worth considering.

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Predictive Analytics Is Paying Off for Marketers

Predictive Analytics Is Paying Off for Marketers | Public Relations & Social Marketing Insight | Scoop.it

Seemingly overnight, predictive analytics has moved from the province of statisticians into the conversations of marketing departments everywhere. And while new to the marketer's toolbox, a report from Forbes Insights indicates that the technology can produce significant results within a handful of years.


The survey of 308 CMOs and business unit directors, which was sponsored by Lattice Engine, found that nearly half of those organizations deemed “highly advanced” in their usage of predictive analytics credit the technology with increasing ROI by more than 25%. Marketers from these organizations, which made up 13% of the surveyed group, have worked with predictive techniques for at least five years and describe them as core functions within all of their marketing initiatives.


Some of the areas in which predictive analytics have paid off most, say these experienced practitioners, are preventing early attrition cost of customer acquisitions, digital promotions offered to specific target groups, lead scoring, and customer propensity to buy a specific product....

Jeff Domansky's insight:

Those who have been using the technology for up to five years report 25 increases in ROI. A powerful reason to explore this tool.

dyneinvarlot's comment, November 12, 2015 11:36 PM
good
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23 Best Tools to Hack Your Startup Growth (Starting Today)

23 of The Best Tools to Hack Your Startup Growth (Starting Today) - Tools And Apps - Medium

For meaningful growth, startups must completely change the rules of traditional marketing and innovate outside of those growth channels. You should be thinking growth when building your app. Companies like Dropbox, Mint and the recently sensational Slack incorporated sharing into their functionalities.Mailbox used the waiting list to their advantage and it worked.


Lot of startups now look beyond AdWords, SEO or popular marketing strategies to find users. These are a collection of products, tools and apps to grow your startup or new business....

Jeff Domansky's insight:

Useful PR and marketing tools for startups and operating companies.

Jeff Domansky's curator insight, August 10, 2015 11:12 AM

Useful PR and marketing tools for startups and operating companies.

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42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward

42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward | Public Relations & Social Marketing Insight | Scoop.it

There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.


While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.


I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.


Without further ado, here are the marketing tools you should consider, from A to (almost) Z...

Jeff Domansky's insight:

Tired of hearing about the same tools over and over again? In this Matthew Woodward post, 42 marketing experts reveal the least mentioned, most powerful tools they use! List of tools you may not know about. Highly recommended 11/10 LOL

Marco Favero's curator insight, June 20, 2015 5:23 AM

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