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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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The Consumer Problem Survey

The Consumer Problem Survey | Public Relations & Social Media Insight | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....

Jeff Domansky's insight:

Marketers take note: solve problems and you'll get sales.

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Comunicologos.com's curator insight, December 20, 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, December 21, 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.

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Boost engagement by sharing travel-related posts on social media | BizReport

Boost engagement by sharing travel-related posts on social media | BizReport | Public Relations & Social Media Insight | Scoop.it

ShareThis's consumer sharing behavior report, which analyzed data collated from 52 million unique users registering more than 1.9 social signals, found that each travel share generates 18 click-backs - 40% more than other types of shares.


Furthermore, 10% of social media users share travel-related content and 19% of those who are in the process of planning travel share travel-related content.


While most travel-related social sharing takes place on Facebook and Twitter, the study reveals that users are most engaged with travel content on Pinterest, Blogger and email when in the throes of travel planning. Users still prefer to use a desktop computer for travel research, while smartphones are the preferred device for sharing....

Jeff Domansky's insight:

Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. 9/10

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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

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GAGparis's curator insight, December 4, 9:44 AM

on se sent moins seul d'un coup... ;) 

Media Marketing Mgmt.'s curator insight, December 4, 10:42 AM

Read

Amanda Nadon-Langlois's curator insight, December 5, 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.

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Learn to draw and paint using this Photoshop alternative | Creative Bloq

Learn to draw and paint using this Photoshop alternative | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money.


I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....

Jeff Domansky's insight:

Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.

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INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel

INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel | Public Relations & Social Media Insight | Scoop.it

Sometimes it’s the simplest things that can make the biggest difference. One small factor in UX that can make a huge difference is color.


In fact, 85% of shoppers rate color as a primary reason for why they buy a product. It’s important to use the right colors to get the most out of your UX.


This infographic by Kissmetrics will guide your through making the right color choices for your design. The infographic describes the emotions associated with each color so that you can choose the one that best fits with your overall design.


It also talks about which colors best appeal to which type of consumer so that you can tailor your design to appeal to your customer base....

Jeff Domansky's insight:

Here's an awesome infographic that breaks down how colors affect purchases by shoppers.

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Tony Tiratay's curator insight, November 18, 11:10 AM

Comment la couleur affecte l'achat... Guide UX :)

Melanie Leszcynski's curator insight, November 18, 12:55 PM

I really enjoyed this insight on buying behavior of consumers. I always like to compare myself to the results to see how accurate or inaccurate the information gathered is. Studies like this are beneficial for a company simply if they are trying to decide what color to make their direct mail piece to better appeal to the consumer. 

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This Is What Consumers Want From New Tech

This Is What Consumers Want From New Tech | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer?


The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends.


That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

Interesting research into the minds of consumers and what they want from technology. Good read for marketers.

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Marco Favero's curator insight, November 17, 10:30 AM

aggiungi la tua intuizione ...

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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Public Relations & Social Media Insight | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Jeff Domansky's insight:

Awesome web design advice. Highly recommended.  9/10

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Lori Wilk's curator insight, November 11, 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

Art Jones's curator insight, November 12, 12:26 PM

If you were only able to follow one rule, follow rule #5


5. When in doubt, give it space


The most important design tip is also the simplest: “Make sure your content has breathing room; give it proper margins will help with legibility and focus.

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30 Best People In Advertising to Follow on Twitter

30 Best People In Advertising to Follow on Twitter | Public Relations & Social Media Insight | Scoop.it

Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves.


The Twitter accounts of most top marketers and agency CEOs are rubbish. They aren't even updated regularly.

That's why we pulled together this list of the best people in advertising and marketing to follow on Twitter....

Jeff Domansky's insight:

Useful list to follow.

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'Alex From Target' Proves Point That Sometimes There Isn't Any

'Alex From Target' Proves Point That Sometimes There Isn't Any | Public Relations & Social Media Insight | Scoop.it

Some Internet memes rely on added sugar and mysterious ingredients to extend their shelf lives, as we discussed yesterday. Others, such as “Alex from Target,” are like French black truffles — not only are they wild, rare and out of the reach of most of us but they also require highly sensitive snouts to root them out.


Let’s get to the nut graf: “It turns out that Alex from Target is not a marketing ploy and he’s an actual, genuine person and bagger,” who just happened to be “fangirled” for his “super hot” looks while doing his job on the line in Texas, TMZ reported with all due exuberance yesterday.


In fact, according to TMZ’s blurb accompanying its video report, “Little Al's employer tells TMZ the Internet phenomenon is 100% genuine grassroots.”Lest you think this story is strictly for the tabloids, consider this revelation from the New York Times’ Leslie Kaufman: “The Alex phenomenon became the subject of news articles on the websites of Time, the Washington Post and CNN over the last two days. TheDallas Morning News tried furiously to confirm just which Target he worked for.”


And that’s nowhere near the half of it....

Jeff Domansky's insight:

As Thom Forbes writes, on the Internet, sometimes there is no point. That's a great point! In fact, that IS the point if you get my drift. This is a classic internet story worth studying.

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Public Relations & Social Media Insight | Scoop.it

Ever feel like real-time marketing is all about being first, and not about being good?


You're not alone.


John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.


As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....

Jeff Domansky's insight:

Reactvertising - marketing and advertising spoof John St ad agency.

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$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch | Public Relations & Social Media Insight | Scoop.it

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.


And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.


This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.


So of course, people jumped at the chance to purchase these deeply discounted cards.


One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Jeff Domansky's insight:

Is it marketing madness or consumer greed? You decide.

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Journey to Customer-Centric Success — 9 Key Insights from Hooked On Customers Summit | CustomerThink

Journey to Customer-Centric Success — 9 Key Insights from Hooked On Customers Summit | CustomerThink | Public Relations & Social Media Insight | Scoop.it

Over the past two weeks we conducted a series of four webinars that collectively comprise theHooked On Customers Summit. Over 260 people attended.


The eight speakers and I packed an incredible amount of insight into just four hours. I thought it would be interesting to try to choose one key insight from each speaker. So without further ado, here are my 9 top insights from the Summit. Thanks to all our speakers for a phenomenal job!...

Jeff Domansky's insight:

9 customer insights worth viewing.

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What Is the Relationship Between Social Media and Shopping?

What Is the Relationship Between Social Media and Shopping? | Public Relations & Social Media Insight | Scoop.it
For society, smartphones are becoming appendages. They may even be as important as breathing air! Ok, not really, but with Cyber Monday now a date on the holiday calendar, it is evident that our smartphones will influence how society shops.

A higher percentage of women than men shop online. Additionally, 30% of women use mobile devices to shop.

Throw in social media into this mobile online shopping melting pot and what do we get?

Let’s find out!
Jeff Domansky's insight:

The social media shopping numbers are most impressive.

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Brand Loyalty No Longer a Relevant Measure? | Loyalty360.org

Brand Loyalty No Longer a Relevant Measure? | Loyalty360.org | Public Relations & Social Media Insight | Scoop.it

Marketers always want to know how customers want to engage with brands. To better understand the shifting consumer-brand relationship, IBM conducted the 2014 IBM Consumer Products Study, which revealed some stunning revelations. “We found that brand loyalty is no longer a relevant measure,” the study says...

Jeff Domansky's insight:

Is brand loyalty still a relevant measure? IBM study is a huge surprise for marketers.

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Noah Rothstein's curator insight, December 10, 12:48 PM

Brand loyalty is starting to fade, and brand enthusiasm is starting to enter into the consumer picture. Enthusiasm is starting to become a bigger driver to brand engagement than loyalty is. 

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Customer behaviour is changing: Check your assumptions | CustomerThink

Customer behaviour is changing: Check your assumptions | CustomerThink | Public Relations & Social Media Insight | Scoop.it

When we set out to design, build and deliver a great customer experience or anything else for that matter, we can tend to make assumptions about who it is for, what they like, what they prefer and what they enjoy.


However, in the face of ever changing consumer behavior, can we be sure that our assumptions are correct? Here’s a few examples of assumptions that we many of us may make and some new, alternative and conflicting data that might make us pause for thought....

Jeff Domansky's insight:

This is a marketing must-read. 9/10

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Twitter Offers Will Put Digital Coupons Within Tweets

Twitter Offers Will Put Digital Coupons Within Tweets | Public Relations & Social Media Insight | Scoop.it

Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.


Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.


This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales....

Jeff Domansky's insight:

This is a social marketing development worth paying attention to and considering for future retail online.

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Dave & Buster's Just Posted a Tweet It's Going to Regret for a Long Time

Dave & Buster's Just Posted a Tweet It's Going to Regret for a Long Time | Public Relations & Social Media Insight | Scoop.it
And your massive brand Twitter fail of the day goes to … Dave & Buster's!


To advertise its Taco Tuesday, the restaurant chain made a joke that pretty clearly went over the line, prompting incredulity from its Twitter followers. "I hate tacos, said no Juan ever," the tweet read.
Obviously, this isn't the first time a brand has tweeted out something outrageous—in this case, racist. But the question remains: How does this kind of stuff make it into the actual world?...

Jeff Domansky's insight:

Marketing never seems to learn its lessons.  Bad PR and marketing fail of the day.

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Can We Trust The Trust Numbers?

Can We Trust The Trust Numbers? | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.


“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

The question is, how much trust can we put it in these trust numbers?

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Marco Favero's curator insight, November 17, 10:29 AM

aggiungi la tua intuizione ...

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40 Inspirational Online Marketing Quotes

40 Inspirational Online Marketing Quotes | Public Relations & Social Media Insight | Scoop.it

Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s how ibusinesses maintain relevance and add value to our social streams.


One of the best places to find inspiration is from other creatives. Reading online marketing quotes from some of the top social media marketers around the globe inspires me to want to work harder, and better. So hopefully these online marketing quotes can have the same effect on you....

Jeff Domansky's insight:

Just a little creativity and marketing inspiration with your coffee.

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Is Real Time Marketing Actually Worth The Time? Finally An Answer

Is Real Time Marketing Actually Worth The Time? Finally An Answer | Public Relations & Social Media Insight | Scoop.it

It doesn’t just work for a few types of brands, either.

Brands that saw success with the #MakesMeHappy hashtag ranged from Applebees (almost 1,000% bump in retweets) to Orbitz (557% bump in retweets) to the TV show Portlandia (who saw a 200%+ bump in retweets).

In my research, I’ve found a wide opportunity for success across almost every vertical and business model out there.

I’m seeing this same pattern of success not only for daily trending topics, but also big events like the Super Bowl and the Golden Globes. And for planned events like the iPhone Launch announcement and (yes) National Cat Day....

Jeff Domansky's insight:

Real time marketing takes big time planning, then jumping on trends.

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies | Public Relations & Social Media Insight | Scoop.it

Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....

Jeff Domansky's insight:

Many agencies have launched their own incubators and accelerators in the past few years.  This is REAL creativity!

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Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post

Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post | Public Relations & Social Media Insight | Scoop.it

In the first quarter of 2014 alone, 267 marketing communications acquisitions were made. Who is still holding on to their indie cred?


Agency networks and holding companies are looking to latch onto shops that offer specialized services and deep category knowledge because this is what brands are looking for. They want speciality, niche shops to join their roster and execute on a slice of their marketing activities.


But not all independent shops are biting on the chance to snuggle into the “secure” arms of a holding company. Instead, they are building new revenue streams and experimenting with pricing models to protect themselves from market volatility.


We’ve pulled together the largest independent agencies based on revenue in 2013 (as reported by Advertising Age’s Agency Report 2014) in the U.S. Get to know the agencies making their mark on their own....

Jeff Domansky's insight:

Still independent and proud of it?

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Content Preferences of B2B Marketers | Kapost Content Marketeer

Content Preferences of B2B Marketers | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

There are at least 947 marketing technology companies in a race toward being a part of the complete “Marketing Cloud.”


It’s a race worth winning. Forbes—as well as many others—has plainly pointed out Chief Marketing Officers will outspend Chief Technology Officers on technology within the next few years.


As a result, marketing to marketers has become an increasingly important dance. As Drew Neisser writes in The Fine Art of Marketing to Marketers: 

“When it comes to marketing to marketers, the old adage ‘don’t blow smoke at smoke blowers’ certainly applies. Marketers as a whole are even more skeptical than the average consumer and can sniff out an overpromise faster than you can say big data. So when you see a brand succeed within this context inquiring minds can’t help but wonder how the heck they pulled it off.”...

Jeff Domansky's insight:

Lots of insight into the minds and best practices of marketers.

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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Public Relations & Social Media Insight | Scoop.it
I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes,...
Jeff Domansky's insight:
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer.
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Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.