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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments

MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Media Insight | Scoop.it

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.


What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here atMarketingExperiments.com.


Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....

Jeff Domansky's insight:

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins.

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Consumer Biases: The Blemishing Effect

Consumer Biases: The Blemishing Effect | Public Relations & Social Media Insight | Scoop.it

From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services?


Entrepreneurs, marketers and optimistic people in general tend to see (and to show others) the positive angle of things. That’s a great thing to keep your sanity. However, what if I told you that by presenting some negative information you could make things look more attractive?...

Jeff Domansky's insight:

Could "my product sucks" be your new marketing strategy for 2015?

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Oh God, People (and #MTV) Are Still #Talking #About #Millennials

Oh God, People (and #MTV) Are Still #Talking #About #Millennials | Public Relations & Social Media Insight | Scoop.it

Above: some young people in a car, yesterday.


No wonder we're the most narcissistic, self-entitled generation ever: people just won't stop talking about #millennials.


Here's the latest new heap of s*** that pokes and prods at the hapless, buried-in-sane #GenY #millennials who are so diverse, yet so easy to speak for—a new study from perpetually hip MTV, now the Voice Of Two Generations, saying that #millennials love driving and cars and "see car ownership as a way to craft their unique adult identity," which was an actual sentence spoken by an actual sentient human being with actual free will who makes more actual money than any #millennial ever will.


"The study said 82 percent of #millennials find buying or leasing a new car 'exciting,'" in the same way they find paying for coffee with a Vine of a Macklemore concert exciting. It goes on. "The study found 87 percent of #millennials said they enjoyed customizing things to make them unique.


The study found 72 percent would rather give up texting for a week than surrender their cars. The study found 72 percent of #millennials enjoy the smell of their own farts. The study found 102 percent of #millennials think Edward Snowden is a slang word for a new type of ecstasy. The study found 369 percent of #millennials would rather give up the use of their testicles than give up the chance to use #hashtags to search for #CocaColaLife coupons on #Ello."...

Jeff Domansky's insight:

Phil Hill does a wonderful take out on marketing to Millennials. I wonder if Millennials order more take out food? #Justwondering? Recommended reading. 9.5/10

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10 Specific 2015 eCommerce Trends to Watch for | PFSweb

10 Specific 2015 eCommerce Trends to Watch for | PFSweb | Public Relations & Social Media Insight | Scoop.it
The holiday season, successful for many online retailers, is now in the rear-view mirror. With 2015 officially under way, what should online retailers be on the lookout for this year? Here are 10 specific 2015 eCommerce trends to be looking for…
Jeff Domansky's insight:
Retailers should keep an eye on these ecommerce trends for 2015.
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Worst. Marketing. Advice. Ever. Top Brands Share All

Worst. Marketing. Advice. Ever. Top Brands Share All | Public Relations & Social Media Insight | Scoop.it

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.”

While that statement isn’t true for the most part, there are a few times in a marketer’s career in which it might be best to just ignore the advice.

As all of the 2015 predictions and advice blog posts came rolling in, we thought it would be fun to ask just the opposite. So we reached out to some marketers and asked, “what is the worst marketing advice you have received or witnessed?”

We think you’ll find a whole lot of “what not to do” in what follows....

Jeff Domansky's insight:

James Anderson offers one of those rare times when bad advice is actually good advice!

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27 Funny Posters & Charts Graphic Designers Will Relate to

27 Funny Posters & Charts Graphic Designers Will Relate to | Public Relations & Social Media Insight | Scoop.it
We at DS come across a lot of memes, comics and artworks that offer a hilarious look into the life and mind of a graphic designer. So we thought, why not collate a few good ones into one cool post? Who knows, it might even drive some sense into an unreasonable client and make him/her change his/her attitude? Wishful thinking, we guess. Enough talk, check them out below....
Jeff Domansky's insight:
What an awesome, fun look at client relations. If you are a graphic designer, web expert, marketing pro, PR consultant or anyone else with a client, you'll be able to identify with these visuals. This is a must -read and highly recommended 10/10
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Kim S Martin's curator insight, January 18, 7:53 AM

We can relate: 

Marta Ciesielska's curator insight, January 19, 3:15 AM

A little bit of information about designer-consumer relations. Something funny for Monday - I especially liked 17, 10 & 7 (to 7 I would add language mistakes in restaurant's menu).

Bartek Daniel's curator insight, January 20, 12:00 PM

Humorystyczne obrazki dotyczące grafików komputerowych.

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Where A Sale Begins | The Story of Telling

Where A Sale Begins | The Story of Telling | Public Relations & Social Media Insight | Scoop.it

The sale of the first GoPro camera didn’t begin when the customer walked through the retailer’s door. It didn’t even begin with the huddle of engineers in the tiny innovation department at the factory. The first sale began in the lineup, as the surfers waited to catch a wave.


A marketer’s story typically starts with her idea—with the thing she has to sell. But if you look at any business that has taken off, you will notice that there is a step before the creation of a remarkable product, which lies at the intersection of what the potential customer really wants and what the market doesn’t offer.


Sales and marketing are less about persuasion and more about understanding. The trick is to know who is in your lineup and what they care about.It’s far easier to succeed at making things people want, than it is to make people want things....

Jeff Domansky's insight:

Sales from storytelling? If there was ever a social selling mantra for 2015 this is it:

"It’s far easier to succeed at making things people want, than it is to make people want things."

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rodrick rajive lal's curator insight, January 15, 1:44 AM

It goes without saying that it is the story that sells, perhaps more than the product itself. Can we say that the wrapping matters more than the product? I guess till some time at least, till the product becomes established as the best, the wrapping and packaging does matter. But then, the story as a stratergy is important for educators too. Instead of presenting dry facts, figures and data about your researth paper, and thus making it so dry and drab, write the story of your research so that more people become interested in it! Story-telling continues to be an important factor when it comes to teaching a lesson in a class room, or marketing a product out there in the business world. Ultimately they are both the same, a teacher sells ideas in the classroom, while a marketing specialist sells a product. Both would do well to resort to story telling!

Patrick Wallace's curator insight, January 15, 8:26 AM

This is a very true statement "Sales and marketing are less about persuasion and more about understanding."

Chuck Taylor's curator insight, January 15, 12:33 PM

Love the GoPro storyline....

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2015 will be the year brands take a public stand on social issues

2015 will be the year brands take a public stand on social issues | Public Relations & Social Media Insight | Scoop.it

Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015.


So what’s the difference between sustainable and pro-social brands?A traditional sustainable brand expects that customers will laud and applaud it for its charitable giving and its actions on key environmental issues. It’s the classic, safe, (usually) apolitical “vote with your dollars” approach: sustainable brands tell stories that cast them in the role of hero and expect audiences to simply play the role of starry-eyed hero-worshipper....

Jeff Domansky's insight:

Trend or whimsy? Instead of just touting their own sustainability, this year brands will focus on gender equality, racial justice, climate change and more.

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RB's curator insight, January 2, 9:12 PM

Pro-social brands the new trend in 2015?  What do you think? RB.

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Technology’s Impact on Workers

Technology’s Impact on Workers | Public Relations & Social Media Insight | Scoop.it

The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs. Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.

Jeff Domansky's insight:

Online American workers say the internet and email are very important tools for doing their jobs, rating them higher in importance than landline phones, mobile phones, and social networking sites.

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The Top 10 AdFreak Stories of 2014

The Top 10 AdFreak Stories of 2014 | Public Relations & Social Media Insight | Scoop.it
Nothing gets AdFreak readers excited quite like brilliant creative work—with the exception of spectacular creative failures. Our 10 most-read stories of 2014 are pretty good proof of this.Seven of them were about amazing, innovative ads. Two involved boneheaded fails. And the 10th was about porn—another reliable pageview generator—and could be considered a win or a fail, depending on your point of view...
Jeff Domansky's insight:
Check out AdFreak's 10 most-read stories from 2014. Fun reading for advertising, marketing and PR pros.
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The Best And Worst Branding Of 2014

The Best And Worst Branding Of 2014 | Public Relations & Social Media Insight | Scoop.it

Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.

With that in mind, above is a collection of our biggest branding stories of 2014. It’s not just a highlight reel of great branding. You’ll see some of that, of course, but you’ll also see some of the worst branding of 2014, too, along with essays on branding from some of the best names in the business....

Jeff Domansky's insight:

Continuing my curated series of worthwhile "best of" posts from 2014, this one from Fast Company takes a look at some of the wins and fails in branding. Enjoy it over a relaxing eggnog.

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The Consumer Problem Survey

The Consumer Problem Survey | Public Relations & Social Media Insight | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....

Jeff Domansky's insight:

Marketers take note: solve problems and you'll get sales.

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Comunicologos.com's curator insight, December 20, 2014 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2014 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, December 21, 2014 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.

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Survey: Real Forces Disrupting Marketing Effectiveness

Survey: Real Forces Disrupting Marketing Effectiveness | Public Relations & Social Media Insight | Scoop.it
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results.
Jeff Domansky's insight:
Whar are the real forces disrupting marketing effectiveness? Data-driven decisions, matrixed organizational structures and mobile are the top challenges for businesses according to McKinsey
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Public Relations & Social Media Insight | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!


The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...

Jeff Domansky's insight:

H2H is a concept worth considering by marketers. Learn more about this trend.

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Julie Rescourio's curator insight, January 25, 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

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The Hole in the Leaky Bucket Theory | AMA

The Hole in the Leaky Bucket Theory | AMA | Public Relations & Social Media Insight | Scoop.it

The leaky bucket theory suggests that companies are always losing customers, so to maintain share, you have to win an equal number of new customers to keep the bucket full, so to speak. To grow share, you have to be especially good at new customer acquisition, or you have to slow the leak.


The idea of plugging the leak became popular with theorists who sold the idea to practical marketers, who believed, without any evidence, that retention is cheaper than acquisition. The most extreme, and fanciful, example was from a 1990 Harvard Business Review article, “Zero Defections: Quality Comes to Services,” which alleged that the leak could be plugged for huge gains in profitability. Again, there was no empirical evidence...

Jeff Domansky's insight:

Filling that leaky bucket of client losses is a big challenge. But does the theory hold water?

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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Public Relations & Social Media Insight | Scoop.it

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

-  Crystalize your content marketing strategy
-  Gain stronger buy-in more quickly from executives or clients
-  Keep content producers strategically aligned...

Jeff Domansky's insight:

Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.

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Hand-picked Brand Style Guide Examples by Saijo George

Hand-picked Brand Style Guide Examples by Saijo George | Public Relations & Social Media Insight | Scoop.it
Hand-picked collection of brand style guide examples, pattern libraries and design manuals for inspiration. Find all the best style guides in one place. Maintained by Saijo George, find me on Twitter or LinkedIn.
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | Public Relations & Social Media Insight | Scoop.it

4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.


Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.


What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....

Jeff Domansky's insight:

Superb data storytelling and media relations advice from Shannon Ramlochan at PR Newswire.

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jose antonio gabelas's curator insight, January 16, 6:24 AM

AÑADA su visión ...

Dean Ryan G. Martin's curator insight, January 16, 9:05 AM

In SEO, we are surrounded with data. Yet, "what journalists and their audiences will remember in the end is how your story made them feel." 

The-king Gharip's comment, January 17, 12:01 PM
مشاهدة فيلم ريجاتا dvd
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5 Publishers Who Created The Best Sponsored Content in 2014

5 Publishers Who Created The Best Sponsored Content in 2014 | Public Relations & Social Media Insight | Scoop.it

How do readers feel about all of this? Most research suggests that audiences prefer sponsored posts to banner ads, but they also appreciate it less than regular content. If you’ve come across sponsored content before, you’ll probably understand how it can be both confusing and frustrating.

In 2015, as brands continue to pour dollars into these projects, publishers will keep growing their resources and improving their output. Consequently, audiences will begin to realize that content underwritten by brands can be meaningful too.

Let’s look at some publishers that are currently leading the pack in terms of content quality, formatting and design, and reader experience:...

Jeff Domansky's insight:

Are sponsored posts passé? It's a question worth exploring.

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15 Digital Marketing and Social Media Trends That Will Shape 2015

15 Digital Marketing and Social Media Trends That Will Shape 2015 | Public Relations & Social Media Insight | Scoop.it

What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way. Marketing is about building relationships with your current, past and future customers. Social media is about sharing great content to communicate in a new way.


Via Kamal Bennani
Jeff Domansky's insight:

Good read for creative marketers.

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Jason Cliff's curator insight, January 2, 3:58 PM

This is a test

For Common Cause's curator insight, January 6, 6:37 AM

Social media will help You to take off...

Daneysi's curator insight, January 20, 7:57 PM

Facebook exigirá pagos para llegar a muchas personas con la publicidad por lo que prevé mayor número de empresas que huyan de Facebook a otros espacios.

Blogging Will Continue To Dominate Lead Generation   El Blogin continua dominando

Los influenciadores (no son los mismos que los comunity managers ) cada vez más importantes

Las App de marketing – móvil no son solo para las nuevas generación, hay que estar optimizado para móviles si se quiere llegar a la gente.

Es necesario captar la atención rápida de la gente para sobresalir en este mar de contenidos por lo que la estrategia comunicacional visual  cobra cada vez más importancia.

Se resalta la importancia de los nichos web para llegar a las personas adecuadas.

Utilizar el  marketing con videos para generar confianza con los clientes.


....

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91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration

91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration | Public Relations & Social Media Insight | Scoop.it

Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target.


These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...

Jeff Domansky's insight:

Discover the cultural moments that defined 2014 in this wonderful illustration by Beutler Ink.

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From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014

From 3-D Printed Fetuses To Vagina Kayaks: The Weirdest Design Of 2014 | Public Relations & Social Media Insight | Scoop.it
In 2014, it became possible to drink champagne out of a glass shaped like Kate Moss’s boob while sitting on a chair designed to resemble a fat person’s flesh in a restaurant decorated with hundreds of animal bones. If you wanted to, you could also paddle down a river in a kayak shaped like a vagina while biting into a pear shaped like a human baby and stroking a taxidermied pig encrusted with rhinestone Chanel logos. If that sounds too complicated, you could just 3-D print your unborn fetus and call it a day. These are designs that, as of this year, all actually exist in the world....
Jeff Domansky's insight:
Bizarre! Innovation at its freakiest: presenting 12 of the most bizarre inventions of the year, from Kate Moss boob glasses to chairs resembling fat.
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15 Weird and Wonderful Company Holiday Cards

15 Weird and Wonderful Company Holiday Cards | Public Relations & Social Media Insight | Scoop.it
It's that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It's also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.


If you're looking for messages of goodwill and hope for humanity, you won't find it in these examples. But you will find awkward people dancing around in onesies, a hipster santa, and a Pomeranian in 12 different outfits -- and isn't that the most you can hope for this holiday?

Check out this list of the weird, wacky, and wonderful world of agency holiday cards. (Warning: The audio in #3 is NSFW.)...

Jeff Domansky's insight:

Celebrating Christmas through the wild and wacky eyes of some very creative agencies.

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What Is the Relationship Between Social Media and Shopping?

What Is the Relationship Between Social Media and Shopping? | Public Relations & Social Media Insight | Scoop.it
For society, smartphones are becoming appendages. They may even be as important as breathing air! Ok, not really, but with Cyber Monday now a date on the holiday calendar, it is evident that our smartphones will influence how society shops.

A higher percentage of women than men shop online. Additionally, 30% of women use mobile devices to shop.

Throw in social media into this mobile online shopping melting pot and what do we get?

Let’s find out!
Jeff Domansky's insight:

The social media shopping numbers are most impressive.

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