Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Public Relations & Social Media Insight |

“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”

The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.

How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights....

Via Guillaume Decugis
Jeff Domansky's insight: co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations.

The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10

Jordi Carrió Jamilà's curator insight, July 20, 2014 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 2014 11:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 


@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 

"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."

Here's how you can prepare your company to Knowledge 2.0."

Nevermore Sithole's curator insight, October 7, 2014 4:17 AM
Must Read Report: The Internet’s Latest Disruption – Knowledge.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling!

The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Public Relations & Social Media Insight |
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling!

Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...


[Interview with storytelling author Paul Smith. I just finished Smith's book "Lead with a Story" and it's a must-read ~ Jeff]

Via Karen Dietz
Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.

Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.

Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.

This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!

Thanks guys for a terrific session.

Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!

This review was written by Karen Dietz for her curated content on business storytelling