Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Tools That New Businesses Can Use to Target the Best Keywords

7 Tools That New Businesses Can Use to Target the Best Keywords | Public Relations & Social Media Insight | Scoop.it

Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.

 

But, you don’t want to stop there. There are two other things that you need to do:

- Make a list of long-tail keywords to target, when creating blog posts and other content.

- Learn more about your competition, including their target keywords.

 

With that in mind, let’s review seven tools that you can use to find the best keywords for your business....

Jeff Domansky's insight:

Great advice on SEO tools from Neil Patel.

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Jeff Domansky's curator insight, September 18, 10:06 AM

Great advice on SEO tools from Neil Patel.

JoomlaUX's curator insight, September 20, 5:33 AM
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How to Use Keywords Throughout Your Marketing Strategy - Moz

How to Use Keywords Throughout Your Marketing Strategy - Moz | Public Relations & Social Media Insight | Scoop.it

Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.ow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience.


In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy....

Jeff Domansky's insight:

Kristi Hines offers an excellent primer on keywords and how to get impact right across your social media marketing program. Recommended reading. 10/10

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Bruce Hopkins's curator insight, September 15, 2015 11:23 AM

I never really considered using keywords in your social media profiles, but it does make perfect sense.

Patricia Guzmán Aponte's curator insight, September 15, 2015 9:45 PM

#keyword tips #SEO tips

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6 Tools for Optimizing Your Copy, Content and Headlines - Business 2 Community

6 Tools for Optimizing Your Copy, Content and Headlines - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.


Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....

Jeff Domansky's insight:

Several useful tools, several free, to help you improve your copy.

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malek's curator insight, January 23, 2014 9:26 AM

I found this free Emotional Marketing Value Headline Analyzer to be an effective tool.

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The 9 Best Keyword Research Tools to Find the Right Keywords for SEO

The 9 Best Keyword Research Tools to Find the Right Keywords for SEO | Public Relations & Social Media Insight | Scoop.it

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.

 

The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

In this post, we'll cover the nine best tools out there for performing keyword research for your website content. Before we get started though, let's briefly go over two important things to consider as you do your research: relevance and (if applicable) location....

Jeff Domansky's insight:

Concerned about improving your SEO?Check out these nine keyword search tools from HubSpot..

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massimo facchinetti's curator insight, March 30, 1:16 AM

Concerned about improving your SEO?Check out these nine keyword search tools from HubSpot..

Elsie Whitelock's curator insight, April 5, 1:00 PM
Very handy tools for building your SEO keywords
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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | Public Relations & Social Media Insight | Scoop.it

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .


Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.


Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....

Jeff Domansky's insight:

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.

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David Westwood's comment, November 25, 2014 2:35 AM
I like sg.serpstat.com which is very similar to keywordtool. I use it for title suggestion having the "Only questions" option. It's free and simple.
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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Public Relations & Social Media Insight | Scoop.it

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords...

 

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.

 

Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore. Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

Jeff Domansky's insight:

All about content, keywords and SEO.

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Neil Ferree's curator insight, May 24, 2013 1:06 PM

Penguin 2.0 didn't mess with any of these page 1 SERP's



We all know Social Shares is the Future of SEO so while organic search is still a player • its losing it luster right?

Jeff Domansky's comment, May 24, 2013 1:18 PM
Totally agree Neil.