Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Creating Interactive Content: From Ideation to Sales Alignment to Promotion | Public Relations & Social Marketing Insight | Scoop.it

Daunting is the blank canvas. Even more daunting is a newer content format that has so much versatility and possibility.


Though this is a very reasonable reaction to have, that doesn’t mean you should fully stand by it.Imagine seeing a bicycle for the first time. What is that thing? I’m suppose to ride it? Ride it, and not succumb to gravitational pull, slamming my body flat into the hard, indifferent earth?


Ideally, you’d have a little help. Someone to say, put your right foot here, push down the pedal, and, with forward momentum, lift your left foot and place it on the left pedal – then continue! Look, you’re riding!


And that’s exactly what I hope this post will do....

Jeff Domansky's insight:

Useful tips on creating interactive visual content.

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Why Interactives are the Next Big Thing in Content Marketing | Visually Blog

Why Interactives are the Next Big Thing in Content Marketing | Visually Blog | Public Relations & Social Marketing Insight | Scoop.it

Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.


I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing incontent marketing....

Jeff Domansky's insight:

Karl Schutz looks at the activity behind interactives, the next big thing in visual marketing. Recommended reading 9/10

Jim Hawkins's curator insight, August 23, 2014 2:22 AM

Interactive graphics are very important thing in content marketing because it helps to build a good relationship between consumer and the marketer.

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Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map]

Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map] | Public Relations & Social Marketing Insight | Scoop.it

Note: the original of this is from a French daily newspaper - RTSR - and I've used Google Translate to provide a rough English translation for those who don't speak French. Apologies, I can read French but can't translate it.


The 88 goals of the Euro on our map


The long shots that hit remain exceptions. Of the 88 goals scored during the Euro, only 13 were scored from outside the penalty area. The fifteen were from within the area of 6 meters.


Besides the three autogoals, almost a goal was scored on two of the right foot (40), a third of the left foot (28 ) and a fifth of the head ( 17). Moreover, few free kicks have allowed players to beat the guards. All details in our infographic.


Click on the dots to review goals....

Jeff Domansky's insight:

This infographic really shows the possibilities of interactivity. When you click on the the dot of each Euro goal, the actual video clip is played below. Very cool!

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