Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Microsoft's Radical Bet on a New Type of Design Thinking

Microsoft's Radical Bet on a New Type of Design Thinking | Public Relations & Social Media Insight | Scoop.it

Perhaps you’re sitting here, reading this on your phone, absently checking your email whenever your attention drifts, tapping text messages to the friend you’re meeting tonight for dinner. 


You stand at the end of a long line of inventions, which might have never existed, but for the disabled. The keyboard on your phone, the telecommunications lines it connects with, the inner workings of email: In 1808, Pellegrino Turri built the first typewriter, so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf. 


And, in 1972, Vint Cerf programmed the first email protocols for the nascent Internet. He believed fervently in the power of electronic letters. His proof was his own experience: Electronic messaging was the only seamless way to communicate with his wife, who was deaf, while he was at work....

Jeff Domansky's insight:

By studying underserved communities, the tech giant hopes to improve the user experience for everyone. This is a really inspiring story about technology and design. It has generated new respect for Microsoft for me and I truly applaud them for this radical redesign thinking. Great read! 10/10

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How DHL Pioneered The Sharing Economy

How DHL Pioneered The Sharing Economy | Public Relations & Social Media Insight | Scoop.it
Global delivery company DHL started its business by offering free plane tickets to people on the street. For the trouble of giving up their baggage allowances, passengers were handed a free round-trip plane ticket to Hawaii.

Founded as a courier service in 1969, DHL used the spare capacity in travelers’ luggage to transport high-value documents. To understand why it made sense for DHL to provide free tickets to travelers, it helps to understand the massive changes entailed by the containerization of ocean cargo in the 1960s.
Jeff Domansky's insight:

Who knew? Fascinating DHL startup and disruption story.

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potatoexport's comment, February 16, 8:38 AM
Extremely good...!!
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Amazon debuts in Thomson Reuters 2015 top 100 innovators list | Reuters

Amazon debuts in Thomson Reuters 2015 top 100 innovators list | Reuters | Public Relations & Social Media Insight | Scoop.it

Online marketplace Amazon.com made its debut in the 2015 Thomson Reuters Top 100 global innovators list, leaving International Business Machines, the world's largest technology services company, out of the list.


Amazon joins the innovators list for the first time for innovations in data centers, devices, electronic methods and systems, according to its latest report.


The Thomson Reuters Top 100 global innovators program identifies innovators annually through an in-depth analysis based on a series of patent-related metrics that analyze what it means to be truly innovative. There are 27 companies that are dropped from the list this year, including AT&T (T.N), IBM (IBM.N), Siemens (SIEGn.DE) and Xerox (XRX.N)....

Jeff Domansky's insight:

Curious about the most innovative companies? Check out this Thomson Reuters list.

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Lessons learned from Dubsmash, Meerkat and Periscope

Lessons learned from Dubsmash, Meerkat and Periscope | Public Relations & Social Media Insight | Scoop.it

With over 1.4 million apps available on Google Play and over 1.2 million on the App Store, the idea that smartphone users are spoilt for choice is an understatement. And it’s not just free apps that are crowding the stores. January 2015 was the App Store’s most profitable month ever, with users spending about half a billion dollars on apps and in-app purchases in the first one week alone.


Think about that figure for a moment. Half a billion. That’s more than the entire budgets of the Titanic and Avengers: Age of Ultron combined. And that’s what people like you and I spent on our favorite yoga app or must-have game in just one week.


There’s a je ne sais quoi about apps that go viral that every app developer would like to lay their hands on. I don’t claim to be have all the answers, but an analysis of the flavors of the season – Dubsmash, Meerkat and Periscope – might help us distill the secrets behind building apps that drive fanatic downloads and sky-high engagement rates....

Jeff Domansky's insight:

Dubsmash enjoys pride of place at number five on the App Store as well as Google Play store charts. More important are the marketing lessons learned all three apps.

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The Simplicity Revolution in Banking

The Simplicity Revolution in Banking | Public Relations & Social Media Insight | Scoop.it

There are a million other things people would rather think about than banking. It is boring. It's tedious. It's complex. That's why financial institutions need to build an innovation strategy completely around making banking easy and saving people time.


In the opening remarks delivered at the Forum 2015, Jeffry Pilcher, the CEO/President and Founder of The Financial Brand, showed nearly 1,000 attendees why they need to simplify banking, and what they can do to pull it off. Here's the script from that speech....

Jeff Domansky's insight:

This message about the need for the banking industry to embrace simplicity is vital for all business and speaks to the potential for disruption in every industry. Thoughtful reading. 9/10

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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Media Insight | Scoop.it

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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An Illustrated Celebration of the Many Things Home Can Mean

An Illustrated Celebration of the Many Things Home Can Mean | Public Relations & Social Media Insight | Scoop.it

“Home,” Maya Angelou wrote in her magnificent meditation on belonging and (not) growing up, “is that youthful region where a child is the only real living inhabitant.”


Indeed, it seems that only for children, with their purity of feeling and their ability to“mediate the ideal and the real,” does the Venn diagram of home and house integrate into one fully overlapping circle. In adulthood, the circles drift further and further apart as we begin to project our conflicted dream-home ideals onto our real houses.In the impossibly wonderful Home (public library), illustrator and children’s book author Carson Ellis presents an imaginative taxonomy of houses and a celebration of the wildly different kinds of people who call them home...

Jeff Domansky's insight:

Absolutely inspiring creativity and design. Thanks to brilliant curator Maria Popova at Brain Pickings for sharing. A sweet reminder that despite our different walks of life, we have in common a shared longing to belong. Recommended viewing. 10/10

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ConstructoWeb's comment, March 15, 2015 8:00 PM
Found something interesting which helps in popular your youtube channel http://sco.lt/5GV4YD
rodrick rajive lal's curator insight, March 16, 2015 5:02 AM

A must see picture that evokes a myriad metaphors for home! A metaphor of hope, joy, success, oneness and belonging, the home and the family are the basic units of a society, often in happier times, a place of rest and a place of security. But then this is about happy homes and not the 'other homes!' The Happy Home is an antidote for bullying of all kinds, even cyberbullying thrown in!

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50 Creative Facebook Covers to Inspire You (2015 Edition) – Design School

50 Creative Facebook Covers to Inspire You (2015 Edition) – Design School | Public Relations & Social Media Insight | Scoop.it
Your Facebook page cover photo is a small but powerful tool when it comes to promoting yourself, your services or your business. It’s the first thing seen by anybody who visits your Facebook page and you have the power to decide whether they just scroll past it or stop and have a proper look. Have a look at these creative examples to see how you can make the most out of your Facebook cover!...
Jeff Domansky's insight:
These Facebook covers are superb creativity and highly recommended viewing. 10/10
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The Entrepreneur Beating Amazon At Same-Day Delivery | Fast Company

The Entrepreneur Beating Amazon At Same-Day Delivery | Fast Company | Public Relations & Social Media Insight | Scoop.it
Carmeli argues that with all the fretting of Amazon’s ability to chew up smaller, or less agile retailers, the companies themselves are missing a huge opportunity to gobble up Amazon’s share of their market. "They have one thing Amazon doesn’t," Carmeli contends, "their inventory is within five miles of 90% of the population."So while Amazon is scrambling to build distribution centers and pumping up algorithms to anticipate orders and deliver by drone, Carmeli says retailers have the power to enable same-day delivery already....
Jeff Domansky's insight:
Retailers are worried about competing with Amazon, but the cofounder of a crowd-sourced, same-day delivery service has figured out another way.
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Can You Guess The Film From These Colorful Circles? | FastCo.

Can You Guess The Film From These Colorful Circles? | FastCo. | Public Relations & Social Media Insight | Scoop.it
In this series of posters, graphic designer Nick Barclay illustrates 14 famous films as circles of color. Dracula's poster features two red fang marks; Harry Potter's depicts the outlines of his famous broken spectacles; The Lord of the Rings is a giant gold ring to rule them all; Trainspotting is a series of pink track marks on pale flesh; and The Matrix is one red and one blue pill.


The posters are eye-catching pieces of abstract decoration, letting you pay homage to your favorite movies without making you cover your wall with giant photos of Keanu Reeves in a trench coat or Daniel Radcliffe holding a wand. Each poster is complete with some film buff stats: the date the picture was released, its budget, and how much it earned at the box office....

Jeff Domansky's insight:

Here's a great quiz for movie buffs and a real source of inspiration for graphic designers.

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Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Media Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

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Watch How The US Stole Land From Native Americans | Co.Design

Watch How The US Stole Land From Native Americans | Co.Design | Public Relations & Social Media Insight | Scoop.it

This land was not our land.


As late as 1750—some 150 years after Britain established Jamestown and fully 250 years after Europeans first set foot in the continent—[Native Americans] constituted a majority of the population in North America, a fact not adequately reflected in textbooks," Claudio Saunt writes in an accompanying article. "Even a century later, in 1850, they still retained formal possession of much of the western half of the continent."


With Saunt's map, you can watch the shift occur. Each part is clickable, with information on the treaties that were used to negotiate cessions available via links in pop-up boxes. You can also search for a location or any Native American nation, such as Cherokee or Sioux, to see the land they once possessed. Color coding distinguishes between native lands (blue) and reservations (orange). The latter have dwindled significantly since their creation....

Jeff Domansky's insight:

Absolutely fascinating and sobering data visualization looks at settlement in the US as it took lands from the original residents.

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Alison J. Garrow's curator insight, April 6, 2015 8:48 PM

Module Six

 

When the Europeans first came to what is now the United States it was holding many things that we take advantage of today, like trees that are constantly being cut down and not being replanted else where but having buildings built that is polluting the air. When the Europeans started to take over the land it started in the eat/southeast area and moved west/northwest and worked its way through the country till almost all of the land was taken over. Europeans fought the Native Americans to get their land and gain their supplies, many individuals died trying to keep what was rightfully theirs to begin with. White supremacy takes a big detail in this action. Europeans thought that they deserved the land and took what they thought was rightfully theirs, which is not how it was suppose to be. Native Americans fought for what they believed was theirs just like we do but we also fight for anything that we "think" it ours or should be. Europeans were theoretically the child in the sand box that did not like to share.  

Kasey Murray's curator insight, April 24, 2015 5:36 PM

Shows how whites took over native american land.

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CES: The Next New Gadget Is TV

CES: The Next New Gadget Is TV | Public Relations & Social Media Insight | Scoop.it

Advances in almost every facet of consumer electronics -- everything from robotics to drones to wearable “quantified self” technologies to the ubiquitous Internet of Things -- are on hand here this week as the Consumer Electronics Association’s annual CES conference is poised to kick off, but it’s an old consumer favorite -- television, albeit a new-and-improved version -- that is projected to be the next big thing.

Shipments of so-called 4K ultra high-definition TVs are projected to reach four million units in 2015, an increase of 208% over 2014, according to preliminary findings from the U.S. Consumer Electronics Sales and Forecasts study, which will officially be released by the CEA on Tuesday.

The study also finds that a third of consumers (33%) may purchase a 4K TV within the next three years, while 44% said they are likely to purchase a “smart” or Internet-enabled TV, a function commonly available with 4K UHD televisions....

Jeff Domansky's insight:

And the Oscar for the most interesting new technology at the Consumer Electronics Show goes to... TV? You're kidding right? Nope. Find out more.

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Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation | Public Relations & Social Media Insight | Scoop.it

Yet, two decades after Christensen published his original article, the idea of disruptive innovation has achieved almost meme-like status in Silicon Valley — and lost much of its original meaning in the process. Today, “disruption” is used to justify any and every innovation coming out of the tech sector.

Dismayed by this misuse of his work, Christensen recently wrote a reply to his critics, titled “What Is Disruptive Innovation?” Given the overuse that “disruption” has endured over the last few years, his article (co-authored by Michael E. Raynor and Rory McDonald) was a needed reset around how the theory of disruptive innovation should be applied — and where it shouldn’t be....

Jeff Domansky's insight:

Christiansen uses Uber nicely to explain that it isn't "disruptive innovation" but rather a "sustaining innovation." It's a useful clarification.

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Website of the Year 2015 | CSS Design Awards

Website of the Year 2015 | CSS Design Awards | Public Relations & Social Media Insight | Scoop.it
Presenting the recipients of Best In Class, a special award to commend the most impressive sites in each of the WOTY 2015 award categories.
Jeff Domansky's insight:

you must grab a coffee and take 10 minutes to marvel at the creativity in this year's "best in class" design winners from CSSDA. Recommended viewing.  10/10

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10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1

10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1 | Public Relations & Social Media Insight | Scoop.it

The 10 most innovative companies of the year are generating big revenues thanks to their ability to innovate themselves and tap into the right markets. They are doing it right – and you can do it too. This week we are bringing you 5 of the top 10 companies: read on to see if you can find a great entrepreneurial idea you can steal and apply in your own business...

Jeff Domansky's insight:

Great tips from innovators.

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Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog

Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog | Public Relations & Social Media Insight | Scoop.it

This is not another “use red instead of blue” article. We have heard that one time too many. Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.

However, there is one utterly universal principle. Do you know what rules our perception? It is contrast. This article will not tell you “use colors in your designs,” but will tell you “use contrasts in your designs,” followed by a proof in a form of a case study...

Jeff Domansky's insight:

Here's some smart thinking about why contrast is so powerful in web design.

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