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Breaking from Tradition: 4 Ms of Influence Marketing | Danny Brown

Breaking from Tradition: 4 Ms of Influence Marketing | Danny Brown | Public Relations & Social Media Insight | Scoop.it

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer.


This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps, particularly when it comes to lead generation and understanding the customer life cycle via social media.


Why the Need for the Four Ms of Influence Marketing?


For all intents and purposes, any marketing via today’s multiple digital channels is influence marketing. The problem is, influence today is defined by social scoring platforms like Kred and PeerIndex.


While these platforms offer a decent starting point for who could potentially influence your customers to move along the purchase life cycle from awareness to intent to purchase, there have been too few success stories shared to show this is the case.Instead, brands are left with impressive amplification metrics, but no real ROI....

Jeff Domansky's insight:

Danny Brown explains how the Four Ps of marketing have evolved into the Four Ms of Influence Marketing, what they are, and why they are important to driving sales and measuring social media ROI.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Media Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...