Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Willem Kuypers's curator insight, February 15, 4:14 AM

Story telling est important dans un monde de plus en plus décousu.

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Influencer Marketing 101 - How to Identify and Track Influencers (Part 1)

Influencer Marketing 101 - How to Identify and Track Influencers (Part 1) | Public Relations & Social Media Insight | Scoop.it

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few ones who have measurable influence over significant segments of potential customers.


Once influencers are identified and targeted, the business reaches out to them to build win-win relationships and co-create successful marketing campaigns. Simply put; influencer marketing is one of the most intelligent tactics that harnesses the power of word-of-mouth marketing....

Jeff Domansky's insight:

Everybody talks about outreach marketing and influencers -- but how do you actually do these things? We tell you how.

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How to Build Your 2016 Influencer Strategy

How to Build Your 2016 Influencer Strategy | Public Relations & Social Media Insight | Scoop.it

Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently:That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote,  but they’re getting busier as more companies try to work with them.


With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.


To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....

Jeff Domansky's insight:

Brittany Berger shares an excellent blueprint to developing an influencer marketing strategy. Recommended reading.  9.5/10

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How to Strategically Build an Influencer Marketing Program

How to Strategically Build an Influencer Marketing Program | Public Relations & Social Media Insight | Scoop.it

As our influencer marketing columnist Raymond Morin blogged sometimes ago, there are 3 main types of influencers:

- celebrities

- opinion leaders (traditional media, online media, social media)

- ambassadors (satisfied customers, happy employees).


With the democratization of social media influence, there are simply more people that yield influence in social media. Perhaps this is one reason why Influencer Marketing continues to soar in 2015. It really shouldn’t come as a surprise, because numerous stats have already documented the power of online recommendations...

Jeff Domansky's insight:

Neal Shaffer shares six steps to follow to help you build an influencer marketing strategy and comprehensive influencer marketing program for your business.

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Célia Chauvet's curator insight, November 23, 2015 2:31 AM

Le marketing d'influence en ligne, le B-A-BA

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6 Clever Ways to Get Influencers to Link to You

6 Clever Ways to Get Influencers to Link to You | Public Relations & Social Media Insight | Scoop.it

Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.


The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.


Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks


It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter....

Jeff Domansky's insight:

Neil Patel's traffic building blueprint is simple and effective! Recommended reading. 9/10

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Marco Favero's curator insight, September 16, 2015 10:26 AM

aggiungere la vostra comprensione ...

EasyMarketing BV's curator insight, September 17, 2015 5:00 AM

Some of these are nice and creative!

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Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most | Public Relations & Social Media Insight | Scoop.it
The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
Jeff Domansky's insight:
Great resource for social marketing and influencer outreach.
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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?


In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....

Jeff Domansky's insight:

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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aitouaddaC's curator insight, August 3, 2015 8:20 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Karima Selmi's curator insight, August 5, 2015 11:40 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

EarnedLinks's curator insight, August 9, 2015 10:30 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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8 Quick Tips for Working with Social Media Influencers | Simply Measured

8 Quick Tips for Working with Social Media Influencers | Simply Measured | Public Relations & Social Media Insight | Scoop.it

In a recent study, nearly 60% of marketers stated that they are planning to increase their influencer marketing budgets in 2015.


Variety magazine found that six out of ten teens are more likely to believe and buy from YouTube stars than movie stars.


And, earlier this year,  a survey from digital agency Burst Media found that influencer campaigns are a good deal for brands, earning $6.85 in earned media value for every $1.00 of paid media.Influencer marketing is now a vital brand strategy for building credibility and boosting sales.


But what is an influencer, anyway?...

Jeff Domansky's insight:

Great tips on influencer marketing from a panel of social marketing experts.

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Connecting the Power of Influencer Marketing

Connecting the Power of Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

In the past week, I’ve felt the power of the influence shifting in the social business marketplace.  It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising.  I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content.  


It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.  Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform.  We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar.  So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!..

Jeff Domansky's insight:

When you're thinking about influencer marketing, think about "micro celebrities".

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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Public Relations & Social Media Insight | Scoop.it
With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...
Jeff Domansky's insight:
Here's why influencers and word of mouth marketing matter.
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Jeff Oskin's curator insight, May 4, 2015 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 2015 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 2015 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

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The Difference Between Brandividuals & Influencers – Why You Need Both

The Difference Between Brandividuals & Influencers – Why You Need Both | Public Relations & Social Media Insight | Scoop.it

...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.


Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....

Jeff Domansky's insight:

Thinking about an influencer program? Think about the power of combining brandIviduals with influencers.

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Gonzalo Moreno's curator insight, March 19, 2015 7:09 AM

Genius:

Work with an influencer, you’re friends for a day. Help someone become influential and they’re a friend for life.

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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Media Insight | Scoop.it

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

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Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...

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25 Things Influential People Do Better Than Anyone Else

25 Things Influential People Do Better Than Anyone Else | Public Relations & Social Media Insight | Scoop.it
How do people become truly influential in the social age?

If you, like me have been raised with the notion that celebrities, sports stars and politicians were influential because of what they do and not who they are – we’re on the same page. But when you actually examine today’s influential people and how they became influential – the picture has changed dramatically.

Influence is both a natural and learned quality that is developed over time. It can still be inherited, received by winning an election, or conveyed by a new job title – but that’s becoming less prevalent now. I’ve seen influencers in the social age drive tremendous awareness for social causes, leads for companies and votes for presidential elections.

Many of these influencers have mastered the art of communicating what everyone else is thinking or what they should be thinking. They are curious and always ask, “What’s important here?”
Jeff Domansky's insight:

Mark Fidelman explores what influential people do better than everyone else. Good read.

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Gerard Downey's curator insight, November 2, 2014 8:11 PM

Keeping the good side out :)

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 3, 2014 2:42 AM

Things to learn here. I don't agree with calling multitasking a talent, though.

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Swarovskis WordofMouth Strategy Sparkles

Swarovskis WordofMouth Strategy Sparkles | Public Relations & Social Media Insight | Scoop.it

The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases.


“Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...

Jeff Domansky's insight:

Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.

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