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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Researchers Finally Figured out Why Doctors’ Waiting Rooms Have Such Crappy Magazines

Researchers Finally Figured out Why Doctors’ Waiting Rooms Have Such Crappy Magazines | Public Relations & Social Media Insight | Scoop.it
It turns out that if there are current magazines around, people steal them.

Jerks.

Within a month, 41 magazines—almost half—had been taken. To make sure staff didn't take any magazines, they were told that doing so would invoke "the death penalty," for which Arroll would seek retrospective approval from an ethics committee.

Current magazines (less than two months old) were taken more than older magazines. Of the 47 magazines in that category, 60 percent disappeared, while only 29 percent of older magazines disappeared. But it turns out some magazines are stolen even more frequently than current ones. What the researchers termed "gossipy" magazines, which they didn't name but defined as having at least five celebrities on the cover (with 10 celebrities, they earned the term "most gossipy"), were stolen most of all. Patients took 26 of the 27 "gossipy" and "most gossipy" magazines. They also took National Geographic, BBC History, and the Australian Women's Weekly, just less frequently. No one stole any of the four Time magazines or 15 Economist issues.
Jeff Domansky's insight:

Who knew?

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25 Completely Bizarre Fortune Cookie Messages | Mashable

25 Completely Bizarre Fortune Cookie Messages | Mashable | Public Relations & Social Media Insight | Scoop.it

Take a scroll through some bizarre, head-scratching fortunes that somehow made their ways into cookies. WTF, fortune cookie? Fortune cookies tend to have a 50:50 satisfying-to-disappointing ratio. Sometimes, you'll get a cookie that's stale, soggy and obviously past its expiration date. What's most disappointing, though, is when your fortune — a term that, for the sake of this post, we'll be using quite loosely — is less inspirational and more ... you know .. WTF-y. A quick Twitter search of the hashtag "#fortunecookie" revealed countless photos of fortunes that left users feeling a little short-changed. Scroll through some of the weirdest below....

Jeff Domansky's insight:

This one is a combination perfect for inquiring minds: part content marketing, part PR and part storytelling.... not to mention good humor.

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The 10 Worst Book Covers In The History Of Literature | So Bad So Good

The 10 Worst Book Covers In The History Of Literature | So Bad So Good | Public Relations & Social Media Insight | Scoop.it
Prepare to be stunned, baffled, confused and probably offended! We've selected 10 abominations that are the legitimate covers, of some of the least read books in the world.

 

[Trust me! What a great collection. These are the funniest, real book or magazine  covers you'll see. Enjoy - JD]

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Battle of the Beers | Daily Infographic

I haven't thought about the potential health benefits. Lucky this infographic shines some light on the good things (besides memories) that come from a beer filled night.
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These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious.

These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious. | Public Relations & Social Media Insight | Scoop.it

No, these aren't pictures from inside of a funhouse. These are real-life building disasters that somehow made it from architect to contractor without anyone noticing. (That is, until someone tried to use a set of stairs that led literally nowhere.) Check out all 31 - how did anyone let this happen?!

Jeff Domansky's insight:

Such fun! No matter how long you stare at these, you won't be able to figure out how it happened.

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Graduate's job as human scarecrow | BBC

Graduate's job as human scarecrow | BBC | Public Relations & Social Media Insight | Scoop.it
A university graduate from Norfolk finds work as a scarecrow, frightening the birds from a field of crops.

 

It sounds like the ideal job - the chance to sit down, read a book and perhaps idly strum a ukulele.

 

But Bangor University graduate Jamie Fox has to do it in all weathers, as a human scarecrow in a field in Norfolk.

 

Mr Fox, 22, has been employed to scare partridges from a field of oilseed rape at Aylsham because conventional birdscarers have not worked.

 

As well as wearing a bright orange coat, Mr Fox uses an accordion and a cowbell to frighten the birds.

 

Mr Fox, who graduated in the summer with a degree in music and English, earns about £250 a week scaring the partridges from the 10-acre (four-hectare) field.

 

I ring a cowbell and I've even played the accordion, but the ukulele doesn't seem to have any effect on them”


"The farmer said to me, 'Bring a deckchair and a good book'," said Mr Fox, who hopes to find a job in music and is learning to play the ukulele during quiet moments in the field....

 

[I knew my English degree would come in handy someday ~ Jeff]

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Darn our luck! It's a banner year for Friday the 13th!

Darn our luck! It's a banner year for Friday the 13th! | Public Relations & Social Media Insight | Scoop.it
Does Friday the 13th freak you out? If so, hold on to your rabbit's foot extra tight, because there are three of these supposedly unlucky dates in 2012, and today (April 13) is one of them.

 

[Got triskaidekaphobia? Don't be afraid. Read this fun article instead. - JD]

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Jon Slattery: Academy of Acting and Directing...but not spelling

Jon Slattery: Academy of Acting and Directing...but not spelling | Public Relations & Social Media Insight | Scoop.it

Is this a typo I see before me? Unfortunate misspelling of science in this ad in the Islington Tribune.

 

[Haven't we all been there? JD]

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