The sponsored content wasps are swarming!
Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too.
This is a trend I predicted in the 2012 book Return On Influence.
As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators.
This movement has exploded so fast in the past 12 months, one journalist asked me last week if it needed to be regulated. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing....