Welcome to the era of engagement marketing | VentureBeat | Public Relations & Social Marketing Insight | Scoop.it

Marketing has shifted. It’s shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.


The seven principles of engagement marketingThe term engagement is a popular one today. It’s used in a lot of different contexts — in marketing, support, customer success, gamification, and others. To define engagement in a marketing context, we’ve talked to hundreds of marketers, including our own prospects, customers, and experts in our industry. The result? Seven key principles that define engagement marketing....