Public Relations & Social Media Insight
315.5K views | +0 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

more...
John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Willem Kuypers's curator insight, February 15, 4:14 AM

Story telling est important dans un monde de plus en plus décousu.

Scooped by Jeff Domansky
Scoop.it!

5 Reasons to Invest in Interactive Content

5 Reasons to Invest in Interactive Content | Public Relations & Social Media Insight | Scoop.it

...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization.


As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future.


The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....

Jeff Domansky's insight:

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

2014: Customers “Like” To Be Left Alone

2014: Customers “Like” To Be Left Alone | Public Relations & Social Media Insight | Scoop.it

I don’t know about you but finding time away from “follow Us or Like Us” solicitations, emails, phone calls in the non stop world of engagement is refreshing and rewarding. I suspect that there are many others, if not millions, who feel the same way and soon brands will begin to hear a new message from consumers. The message will be: Leave us alone!


When did we ask brands to constantly solicit us with invitations to “like” them on Facebook? It is similar to a stranger in a mall walking up to you and asking you to stick a “Like Me” sticker on their clothing and sign it. Pretty soon the stranger looks like a fool and they are carrying a “Like Me” sign on them with your name on it like an endorsement....

Jeff Domansky's insight:

Jay Deragon explores the enigma of engagement in social media

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers

Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers | Public Relations & Social Media Insight | Scoop.it

Brand relationships are no different. Keeping a fiery connection takes some work.


To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers....

Jeff Domansky's insight:

Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Things To Know About Social Media Marketing | Business 2 Community

10 Things To Know About Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know.

 

Here are my 10 things:

 

1. Social media is social. It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all.)

 

2. You cannot outsource a relationship. Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about....

Jeff Domansky's insight:

10 terrific tips and lessons about social media and social marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives | Public Relations & Social Media Insight | Scoop.it

...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value.

 

Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...

Jeff Domansky's insight:

This post offered a little down-home wisdom and creativity along with a really nice example of smart small business engagement with customers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

OJR gets reboot: Social gets the boots | The PR Coach

OJR gets reboot: Social gets the boots | The PR Coach | Public Relations & Social Media Insight | Scoop.it

The Online Journalism Review(OJR) has always been a valuable resource for insight into the transition from traditional into digital journalism.

 

It’s ironic their website relaunch suffers some of the same challenges as traditional media moving to digital....

 

...I like the new look and several of the new features. What’s baffling is the lack of social media best practices for this “online” journalism review.

 

What’s missing?...

Jeff Domansky's insight:

Fresh new look without social engagement and currency so far.

more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Public Relations & Social Media Insight | Scoop.it

...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data.


Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....


Via Karen Dietz
Jeff Domansky's insight:

Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together." 

more...
Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Public Relations & Social Media Insight | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?

Via Karen Dietz
Jeff Domansky's insight:

Really useful insight for effective storytelling and content marketing. 

more...
Nuava Solutions's curator insight, January 4, 2013 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions

翟文伟's curator insight, January 6, 2013 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.

Karen Dietz's comment, January 7, 2013 4:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Storytelling by Design | Karen Dietz

Storytelling by Design | Karen Dietz | Public Relations & Social Media Insight | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...

 

This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.

 

"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.

 

The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.

 

From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!

 

I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.

 

For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Very creative storytelling for business ROI ~ Jeff]


Via Karen Dietz
more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Content as Conversation | Using Stories & Story Elements

Content as Conversation | Using Stories & Story Elements | Public Relations & Social Media Insight | Scoop.it

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?

 

If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!

 

I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!

 

Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.

 

So go grab this article and its tips so you can continue developing audiences and engagement to build business success.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Karen Dietz's comment, June 6, 2012 5:26 PM
Thanks Jeff! Have fun today :)
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Public Relations & Social Media Insight | Scoop.it
Is your brand focused on transactions or interactions?

 

Why is this article showing up in this collection on biz storytelling?

 

Because the 4 ways brands can build relationships gets done through effective storytelling.

 

I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.

 

As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!

 

This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.

 

Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.

 

This is a game-changer.


Via Karen Dietz
more...
Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Public Relations & Social Media Insight | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...

 

Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.

 

Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.

 

There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.

 

Think about how you want to add more photos and videos to your website and content for greater engagement!

 

And thank you fellow curator Debra Askanase @askdebra for sending me this article.


Via Karen Dietz
more...
Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
Scooped by Jeff Domansky
Scoop.it!

5 Tools for Creating Multimedia Quizzes - Comparison Chart | Richard Byrne

5 Tools for Creating Multimedia Quizzes - Comparison Chart | Richard Byrne | Public Relations & Social Media Insight | Scoop.it
There are plenty of online tools for creating multimedia quizzes and flipped lessons. I am frequently asked for recommendations for "the best" one. I'm partial to using Google Forms to create multimedia quizzes, but there are others worth trying too. The chart embedded below provides an overview of the key features of five popular tools for creating multimedia quizzes and flipped lessons....
Jeff Domansky's insight:
Useful tools for potential engagement of customers by marketers as well as educators.
more...
Scooped by Jeff Domansky
Scoop.it!

Why is Content Discovery Essential for Engagement? | viaccess•orca

Why is Content Discovery Essential for Engagement? | viaccess•orca | Public Relations & Social Media Insight | Scoop.it

There are three considerations for creating engagement that are too often overlooked. There must be a “before, during, and after” process, consisting of presentation and cross-selling, consumption and follow-through. In a nutshell, the consumer begins the process of discovery after promotions create a need which the consumer tries to satisfy through video discovery and program viewing. The marketer’s task after that point is to prolong the experience and keep the consumer entertained. If you think about it, it’s certainly more meaningful to be presented with information concerning content, in addition to information about programs that complement the content rather than with a mere recommendation....

Jeff Domansky's insight:

Learn how content discovery impacts consumers, develops engagement, leading to sales.