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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.


Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.


Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google)...

Jeff Domansky's insight:

Social sags, email and SEO soar when it comes to online sales. More proof you need to have the social marketing fundamentals in place for results.

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The Power of Video Email Marketing – 2x infographic

The Power of Video Email Marketing – 2x infographic | Public Relations & Social Media Insight | Scoop.it

Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But nowadays email marketing is getting a negative reputation, ending up discarded in spam inbox.

 

INFLUENCE OF THE VIDEO

According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience.

 

HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN

Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....

Jeff Domansky's insight:

This infographic illustrates some important advantages of video in e-mail. Makes so much sense given its ability to engage audiences.

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BusinessBoots's curator insight, May 30, 2013 5:00 AM

We all know that we learn visually, but why not add video to email marketing?  Who has time to read anymore anyway!

Raveena Gill's curator insight, August 27, 2013 9:41 PM

A breakdown of how social video marketing is a sucessful way to conduct a sucessful business. 

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New Trends And New Norms In 2013 | MediaPost

New Trends And New Norms In 2013 | MediaPost | Public Relations & Social Media Insight | Scoop.it

I can’t think of a year that brought more innovation to the inbox than 2012. New ideas about managing email are coming from everywhere -- some from big mailbox providers, like AOL’s Alto, but lots from entrepreneurs and developers that just see a new way to experience email. As more and more gain traction in 2013, they have the potential to totally change the email ecosystem in ways that are great for consumers. That doesn’t mean they’re bad for marketers. Here are a few of the emerging email trends and technologies worth watching -- and more important, planning for -- in the next 12 months....

Jeff Domansky's insight:

Mmmm new spam: Emerging e-mail innovations highlighted by George Bilbrey...

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25 Interesting Email Marketing Statistics for 2013 - Business 2 Community

25 Interesting Email Marketing Statistics for 2013 - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In the Beginning – A Little Email History


1. The first email was sent in 1971 by Ray Tomlinson on the ARPAnet, which was the progenitor of what was to become the Internet. At first, his email messaging system wasn’t thought to be a big deal. When Tomlinson showed it to his colleague Jerry Burchfiel, he said “Don’t tell anyone! This isn’t what we’re supposed to be working on.”


2. The first spam email was sent on May 3, 1978. Gary Thuerk, a marketer for DEC, (Digital Equipment Corporation), sent out his message to 400 of the 2600 people on ARPAnet. Naturally, he was selling something. Computers, or more specifically, information about open houses where people could check out the computers. He annoyed a lot of people, as spam still does to this day. He also had some success, with a few recipients interested in what he was pushing. And thus, spam was born....

Jeff Domansky's insight:

There were several interesting e-mail facts and insights of interest to marketers.

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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Public Relations & Social Media Insight | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

 

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

 

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

 

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Jeff Domansky's insight:

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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