Public Relations ...
Follow
Find tag "e-commerce strategies"
153.3K views | +64 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Twitter Drops Huge Hint of E-Commerce Plans

Twitter Drops Huge Hint of E-Commerce Plans | Public Relations & Social Media Insight | Scoop.it

The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.


... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.


At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....

Jeff Domansky's insight:

Stay tuned for e-commerce on Twitter. Like it or not.

more...
ashokkumar's curator insight, August 6, 10:46 PM

www.creativesoftwares.biz

Mark Gittos's curator insight, August 7, 4:20 AM

With the recent updates it feels like something is on the horizon

Scooped by Jeff Domansky
Scoop.it!

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency | Public Relations & Social Media Insight | Scoop.it

On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.


M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.


It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...

Jeff Domansky's insight:

What a nightmare example of bad planning and poor execution of an ecommerce website. And a budget of £150 million!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Public Relations & Social Media Insight | Scoop.it
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
Jeff Domansky's insight:
These five ecommerce tools are definitely worth a look, depending on your needs.
more...
No comment yet.