Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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US shoppers are canceling their subscriptions in droves

US shoppers are canceling their subscriptions in droves | Public Relations & Social Media Insight | Scoop.it

Subscription services have become popular among online shoppers, but those same shoppers are also abandoning these services.

Through these subscriptions, customers make recurring payments and receive order shipments at regular intervals, and they have become popular because they let consumers refill products they need to replenish often, such as health and beauty products.

These services typically personalize orders based on a shopper's interests and style, which the companies often learn through connected social media accounts and quizzes. This experience mirrors the personalized service customers would get inside brick-and-mortar stores from sales associates.

So interest in these services has remained high, as 10% of U.S. shoppers have enrolled in one, and another 33% would consider doing so, according to the latest UPS Pulse of the Online Shopper report.

But satisfaction in these services is dropping, as 61% of those who have signed up have since canceled. And there are four main reasons why....

Jeff Domansky's insight:

Curated e-commerce subscriptions – an early e-commerce favorite – may have now run its course according to a Business Insider report.

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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | Public Relations & Social Media Insight | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....

Jeff Domansky's insight:

13 tips to help you design and build a better e-commerce site.

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Mike Allen's curator insight, November 20, 2015 8:26 AM

good article for retailers and e-commerce psychology basics

John Norman's curator insight, November 20, 2015 5:02 PM

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

Robert Gosselin's curator insight, January 3, 4:08 PM

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce

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What online retailers should not invest in next year - Usabilla Blog

What online retailers should not invest in next year - Usabilla Blog | Public Relations & Social Media Insight | Scoop.it

On Wednesday, October 21st the ecommerce UK event titled “The Year Ahead” was held in London. Top retailers spoke about which future trends to focus on and how to secure sales growth in 2016.


Should you offer free delivery or click-and-collect? Online-only ranges? Personalised email marketing? Launch a loyalty app? Run a customer feedback programme?


With the endless options to choose from, leading retailers spoke about what they actually think is worth investing in, and where they expect their growth to come from in the next 12 months. In the panel discussion, Practicology’s CCO Jeremy Wilson posed an interesting question to Jaeger, Selfridges and Baker Ross...

Jeff Domansky's insight:

What technology should you avoid in 2016? Can iBeacons, Virtual Fitting rooms and social drive the ROI you expect?

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Key Ecommerce Trends In 2015 Every Marketer Should Know

Key Ecommerce Trends In 2015 Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

With the advancing age, marketing and shopping trends are advancing too. 2015 is expected to set all new trends in ecommerce. Marketers need to be aware of these ecommerce trends in 2015 so as to remain visible amidst strict competitioyn.


With increasing technology and gadgets, ecommerce is reaching almost everyone. People are feeling more comfortable while buying products online and getting them on their door steps. So, let’s look at the key ecommerce trends in 2015....

Jeff Domansky's insight:

These e-commerce insights into ecommerce will benefit marketing programs.

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Marco Favero's curator insight, February 12, 2015 5:10 AM

aggiungi la tua intuizione ...

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'Generation Z' Is Poised To Drive A Surge In E-Commerce Growth

'Generation Z' Is Poised To  Drive A Surge In E-Commerce Growth | Public Relations & Social Media Insight | Scoop.it

It's important for retailers to know who their potential customers are online — and what they're interested in — to market to them effectively. 

BI Intelligence finds that there are surprising and important differences in behavior depending on gender, age (especially for Generation Z), income, and education. Generation Z, those aged 18 to 24, spends almost one in ten of their dollars online.

And they are spending a much higher proportion of their income online compared to other generations....

Jeff Domansky's insight:

Useful stats and demographics for online spending. Gen X and Gen Y continue to lead  in total dollars spent but Gen Z is coming up fast as spending the highest percentage of their income online according to new research.

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Twitter Drops Huge Hint of E-Commerce Plans

Twitter Drops Huge Hint of E-Commerce Plans | Public Relations & Social Media Insight | Scoop.it

The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.


... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.


At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....

Jeff Domansky's insight:

Stay tuned for e-commerce on Twitter. Like it or not.

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Mark Gittos's curator insight, August 7, 2014 7:20 AM

With the recent updates it feels like something is on the horizon

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How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency | Public Relations & Social Media Insight | Scoop.it

On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.


M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.


It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...

Jeff Domansky's insight:

What a nightmare example of bad planning and poor execution of an ecommerce website. And a budget of £150 million!

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Browsing through Amazon’s new private-label clothing lines

Browsing through Amazon’s new private-label clothing lines | Public Relations & Social Media Insight | Scoop.it

The e-retailer, which has had trouble getting some apparel manufacturers to sell to it wholesale, is now selling apparel for women, men and kids under its own brands. Here’s a close look at these Amazon brands and their prospects.


Amazon.com Inc. over the last eight months rolled out a series of Amazon-owned private-label apparel brands. The lines follow through on plans previously hinted at by Amazon executives, and represent a way for Amazon to become a bigger force in apparel, a segment where it’s been limited by the reluctance of some higher-end fashion brands to sell to Amazon.


KeyBanc Capital Markets analyst Edward Yruma identified the brands in a research note released earlier this week based on his research. Amazon has not commented or confirmed the brands directly, but Internet Retailer located trademark applications filed by Amazon Technologies Inc. for six of the seven brands dating to March 2015. Amazon did not respond to inquiries....

Jeff Domansky's insight:

Will Amazon fashions impact big fashion retailers or brands without its own bricks-and-mortar stores? That depends on how they build and carry out their own e-commerce and mobile strategies.

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10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week

10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week | Public Relations & Social Media Insight | Scoop.it

In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way.

At Social Media Week Chicago, 1871’s CEO, Howard Tullman, presented 10 cultural trends and technological innovations that will impact businesses around the globe next year....

Jeff Domansky's insight:

Howard Tullman's trends are definitely worth reading by marketing strategists. 9/10

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Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand

Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand | Public Relations & Social Media Insight | Scoop.it

Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.


From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....

Jeff Domansky's insight:

The global reach and economic power of e-commerce is a fascinating study in online business. Recommended reading for marketing and retail pros.

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Marco Favero's curator insight, June 27, 2015 4:18 AM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, June 27, 2015 1:36 PM

eCommerce facts and market info...

Adam Metz's curator insight, June 29, 2015 11:20 AM

A quick look at the global eCommerce market - a trillion-dollar market.

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6 Essential Tips To Make Your Online Store Stand Out

6 Essential Tips To Make Your Online Store Stand Out | Public Relations & Social Media Insight | Scoop.it
Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones to their website.

If you wish to avoid significant mistakes while growing your online store and creating a return customer base, it’s crucial to develop a long-term business strategy. In this article I will outline main aspects of such a strategy that will make a difference and allow your store to stand out.
Jeff Domansky's insight:

Learn what makes a great online store stand out.

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4 Things Alibaba’s IPO Tells Us About a Changing World Economy

4 Things Alibaba’s IPO Tells Us About a Changing World Economy | Public Relations & Social Media Insight | Scoop.it

The Chinese e-commerce giant launches one of the largest stock-market debuts in history — and points the way to our economic future.


The story of Alibaba has already become legend. Fifteen years ago, Jack Ma, a former English teacher, and his co-founders set up their Internet company in an apartment in the Chinese city of Hangzhou, not far from Shanghai. Today, Alibaba’s online shopping sites in China — mainly Taobao and Tmall — handle twice as much merchandise as Amazon.


The company’s initial public offering on the New York Stock Exchange will bring in a haul of some $21.8 billion — bigger than Facebook’s — and values Alibaba at $168 billion — four times more than Yahoo....

Jeff Domansky's insight:

TIME provides a valuable perspective on Alibaba and the future of e-commerce, marketing and international trade.

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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Public Relations & Social Media Insight | Scoop.it
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
Jeff Domansky's insight:
These five ecommerce tools are definitely worth a look, depending on your needs.
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