Public Relations & Social Media Insight
322.3K views | +96 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

This Agency Says It Just Invented the World's Perfect Beer Glass

This Agency Says It Just Invented the World's Perfect Beer Glass | Public Relations & Social Media Insight | Scoop.it

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.


London agency Karmarama helped design the glass, with help from hydrodynamics and fluid mechanics specialists and professors at universities including Birmingham University and Imperial College. The futuristic chalice is now in production for release this summer.


The agency says the glass "has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavor and aroma and creating the perfect head, all in order to bring to life the beer's 'Impossibly smooth' positioning."...

Jeff Domansky's insight:

Necesity is the mother of invention.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

12 Poorly Designed Logos - Web Design Ledger

12 Poorly Designed Logos - Web Design Ledger | Public Relations & Social Media Insight | Scoop.it

The logo is a representation of what a company stands for, it’s the backbone of the brand and it portrays its self as a global presence in the marketplace. A well-designed logo is a crucial part of any company’s marketing strategy and it needs to be done right.


So I took the liberty of gathering a few examples of some poorly designed logos that should never have made the cut. Take some notes and tel!

Jeff Domansky's insight:

Lots of fun with these logos and typefaces.

more...
Scooped by Jeff Domansky
Scoop.it!

The Internet's 10 "Ugliest" Websites

The Internet's 10 "Ugliest" Websites | Public Relations & Social Media Insight | Scoop.it

Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experiences, Craigslist is the pinnacle of user unfriendliness. And that's exactly what makes it brilliant, says Pascal Deville.

Deville is founder of Brutalist Websites, a site dedicated to the most frustrating design on the web. The site takes its name from the controversial architectural movement Brutalism. To some, Brutalist buildings are poetry in concrete; to others, they're chilly monoliths. Web design, Deville argues, has a similar dichotomy. Here's how he describes a Brutalist website:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.


Appropriately, Deville's website has some of the hallmarks of the content it espouses—a rudimentary layout, one of the most basic typefaces (Courier), an infinite scroll, and no tabs or ways to sort the dozens of blog posts....

Jeff Domansky's insight:

Yes they're ugly. But these websites have a little bit of charm.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

2016 Design Trends | Daily Infographic

2016 Design Trends | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

Except for those who are battling with a crappy connection, the internet moves really fast. Trends will always come and go, but they change at a particularly quick pace on the web. With evolving consumer demands, constant innovation, and the rapid exchange of ideas, the web never sleeps, never stops changing, never stops growing.


And yet, despite the limitless possibilities and perpetual transformations, there are some trends in digital design that maintain great staying power. Certain elements of design are timeless and transcend all mediums, with the web being no exception. And one of the neat paradoxes where the internet meets design is that growing expertise and capabilities on the web need not call for greater intricacy or complexity in design. Often innovation is as simple as simplicity itself.In the vast, equalizing space that is the web, great design is accessible to all....

Jeff Domansky's insight:

Good look at design trends.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Light colors are easy on the eye, which means that they aren’t as likely to take attention away from the main goal or goals of a site. Negative space, on the other hand, makes websites look less cluttered and easier to navigate. Even though negative space can actually be filled with any color, white is typically the safest bet. For example, a brand like Best Buy is associated with the colors blue and yellow, but the company primarily uses these colors in the navigation menu of its site, which leaves plenty of whitespace to help guide visitors' eyes to calls-to-action (CTAs) like "Shop" and "Find out more."

Some brands, however, are okay with challenging the rules of Web design and are doing so with colorful designs that are pushing the best-practice boundaries. Although colorful designs are certainly not for everyone, they can be successful when they are executed correctly and used for the right brand. For some inspiration, check out the six colorful websites featured below...

Jeff Domansky's insight:

Nothing like a little design inspiration in these six websites provide that in spades.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Media Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

24 Walls and Fences from Fiction | Visual.ly

24 Walls and Fences from Fiction | Visual.ly | Public Relations & Social Media Insight | Scoop.it
From the Secret Garden to Pacific Rim, this infographic details 24 fictional fences and walls from our favorite movies, television shows, video games.
Jeff Domansky's insight:
Very creative design.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

18 chic & modern ways to use color blocking - The Creative Edge

18 chic & modern ways to use color blocking - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Color blocking is nothing new. It’s long been designers’ go-to trick for chopping up large pieces of content, crafting call-outs and adding visual interest to an otherwise plain page. But in today’s design world, color blocking has evolved into a stunning minimalist trend that’s a perfect fit for spring.

Gone are the convoluted colors and clunky squares that too often transform quality design into an eyesore. Now it’s all about airy white space, pastel hues and clean lines. The results are beautiful and soft, confident and more modern – ideal for boutiques, chic websites and stylish brochures.

Curious how to put this update into action? We’ve gathered 18 inspiring designs from 99designs and beyond that prove how compelling this contemporary style can be....

Jeff Domansky's insight:

Cool design tips for bloggers and website designers.

more...
James Cracknell's curator insight, April 4, 3:46 AM

Cool design tips for bloggers and website designers.

ismokuhanen's curator insight, April 4, 10:25 AM

Cool design tips for bloggers and website designers.

Ines Bieler's curator insight, April 4, 12:35 PM

Cool design tips for bloggers and website designers.

Scooped by Jeff Domansky
Scoop.it!

21 Content Marketing Mistakes to Avoid This Year

21 Content Marketing Mistakes to Avoid This Year | Public Relations & Social Media Insight | Scoop.it

Content is one of the most effective ways for a brand to market itself. It’s the mode through which you can convince your audience to take action and guide them towards a specific goal. However, content marketing can be a complicated and time-consuming process. There are a number of things that could go wrong. In this article, I’ll outline 21 content marketing mistakes and how you can avoid them.

Jeff Domansky's insight:

Nice 'n easy tips.

more...
Mark E. Deschaine, PhD's curator insight, April 2, 9:09 AM

Nice 'n easy tips.

John Grant's curator insight, April 2, 3:38 PM

Nice 'n easy tips.

ARTTRA Grass's curator insight, April 3, 7:10 AM

Nice 'n easy tips.

Scooped by Jeff Domansky
Scoop.it!

Ultimate Collection of Free Content Marketing Templates

Ultimate Collection of Free Content Marketing Templates | Public Relations & Social Media Insight | Scoop.it

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.


Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts.


It's been fun, but it certainly hasn't been easy. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too.


Download our full collection of free content marketing templates here. But rather than panic about the endless content formats you need to go master, we're here to make it easy for you. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Let's take a look at what's inside....

Jeff Domansky's insight:

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

more...
WordHead's curator insight, March 27, 12:51 PM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

imaginetsa's curator insight, March 27, 1:41 PM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

Antonio Ormachea's curator insight, March 29, 4:34 PM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

Scooped by Jeff Domansky
Scoop.it!

Out-of-the-Box with Outbrain’s Erika Schneider - Web Design Ledger

Out-of-the-Box with Outbrain’s Erika Schneider - Web Design Ledger | Public Relations & Social Media Insight | Scoop.it

What’s your opinion on the current trends?


Digital design trends are fickle creatures. Like a fashion trend, they come, they go, they come back again with a riff on the original. Some stick around, and flat design seems to have stuck, for now that is…I am not sure we could even call flat design a trend anymore, but either way it was one of the most drastic recent visual shifts in digital design which makes it pretty interesting.


Whenever a digital trend appears there are both tradeoffs and benefits. Flat design grew from designers’ realization that skeumorphism, with its bevels and shadows, did not scale well across smaller devices.


As a reaction to this, and perhaps with the realization that these interfaces were pretty darn garish, the design trend swung from overly styled to barely styled. The minimal elements of flat design scale much more effectively on all devices....

Jeff Domansky's insight:

Designer Erika Schneider shares some refreshing ideas about design and creativity.

more...
Antonio Ormachea's curator insight, March 26, 12:23 PM

Designer Erika Schneider shares some refreshing ideas about design and creativity.

Mathilde Frion's curator insight, April 1, 5:05 PM

Designer Erika Schneider partage quelques idées rafraîchissantes sur le design et la créativité.

Scooped by Jeff Domansky
Scoop.it!

7 of the Most Eye-Catching Liquor Bottle Designs

7 of the Most Eye-Catching Liquor Bottle Designs | Public Relations & Social Media Insight | Scoop.it

Back in 2011, food research consulting firm Technomic released a report claiming nearly a quarter of all vodka consumed was flavored. Manufacturers took notice, and over the ensuing half-decade, liquor store shelves exploded.


What was once considered a comparatively benign liquor now encompassed a diversity of flavors ranging from fruit-based to dessert-infused to abominations such as fresh-cut grass, tobacco, and sriracha. Pinnacle Vodka now boasts more than 40 “playful” varieties, up from 30 in 2013. My own local store carries five different types of coconut vodka alone.


As one would expect, this trend spilled over into other categories of booze. Though lacking the insipidness of vodka, liquor producers found creative ways to appeal to the flavor-seeking niche. Jack Daniel’s introduced honey and cinnamon whiskies, Hoxton gave us iris-imbued gin, and just recently, tequila manufacturers debuted a host of flavored varieties....

Jeff Domansky's insight:

Counting down the tastiest designed liquor bottles in the world.

more...
Marsien's curator insight, March 15, 5:26 AM

Counting down the tastiest designed liquor bottles in the world.