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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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What is Content Curation: Top 10 blog posts 2012 you can't miss

What is Content Curation: Top 10 blog posts 2012 you can't miss | Public Relations & Social Media Insight | Scoop.it

What is Content Curation? Content Curation is the process to discover, grab and organize digital content for a specific niche or matter. The difference between content curation and content aggregation is that it involves human processes in order to filter and present relevant content.

 

A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority.

 

Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more. There are no limits. We have curated the top 10 blog posts over the Internet to let you understand and use content curation, even this is an example of curated post:...

 

[Useful collection of articles although article headlines would have helped for easier navigation ~ Jeff]

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Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor - Content Curation

Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor - Content Curation | Public Relations & Social Media Insight | Scoop.it
Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor...

 

Recently Intel launched a curated site, iQ, that focuses on providing readers with an ongoing stream of curated content. I interviewed Luke Kintigh, iQ Managing Editor and Social Media Strategist at Intel to get some insider information on the site, why they chose curation and how they envision the site in the future....

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The Big Boom in Content Curation

Hard to believe. But 95% of all marketers are now curating third-party content, Curata reports.

 

Content curation, the practice of finding and sharing online content, is now being used by almost all marketers, according to a survey by Curata (formerly HiveFire).

 

Of 400 firms surveyed, 95% had curated content in the last six months. And 100% of the non-curators had, in fact, shared articles or blog posts with prospects in the same period, Curata found.

 

Of the active curators, 45% share content daily, 33% weekly and 21% monthly. Agencies are more active than non-agencies.

 

Why go to the trouble of pushing third-party content?

 

The main reason is thought leadership—that answer was given by 85%, compared with 79% last year. Next are branding (80%) and SEO (65%)....

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Content Curation Tools Often are Social

Last week, I talked about how social media content curation could help you to never run out of ideas for your network marketing blog. As promised, I will go over the most popular and helpful content curation tools that you could use for free to produce great content for your audience.

 

Content curation tools have become the new generation’s digital content platforms which had evolved from just gathering links or content aggregation such as Delicious, Digg or Google News. Keep in mind though that these tools are simply enablers and that you do need to produce original content to satisfy the search engines....

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How Content Curation Can Improve Your Search Rankings | Neil Patel

How Content Curation Can Improve Your Search Rankings | Neil Patel | Public Relations & Social Media Insight | Scoop.it
Tweet Tweet We all want it…that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently.

 

This is where content curation comes in. With the right strategy and the right tools you can deliver the right kind of content that your audience wants and search engines love…in half the time.

 

Let’s first look at what content curation is and some of the benefits behind it....

 

[Neil Patel also includes a great list of curation tools - JD]

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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Public Relations & Social Media Insight | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

 

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

 

Here are some highlights:

 

Be part of the content ecosystem

 

**What a curator should do is embrace content both as a marketer and an organizer

 

Follow a schedule

 

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

 

**Be consistent and post at the same time everyday so your readers will know when to expect new content

 

**consistency and regularity brings new users and helps you build a loyal fan base

 

Embrace multi platforms

 

**Put your work where your audience is, today you have to go to them (more about this in the article)

 

Engage and Participate

 

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

 

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

 

Share, Don't Steal

 

**Last but definitely not least, you must acknowledge the source, there are no exceptions

 

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://on.mash.to/Jk8uWH]


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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)