Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.
Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.