So when new research is published that explains how business can actually improve profits by thinking about the world at large, it's exciting to read and it needs to be shared.
The 2015 Cone Communications/Ebiquity Global CSR Study reveals that consumers care more about the world than ever before, and they spend their money with companies that share that belief. Here are just a few important takeaways:
Consumers Know More, Research More, and Make More Informed
Decisions That Put the World FirstCone calls today's consumers "empowered." Meaning that they read more reviews, talk to their social networks, and do more research about products, and the companies behind them. And if they don't like what they see, the go elsewhere....